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Social Networking Review,[object Object],Presented By: Safeena, Tanya and Jamie,[object Object]
Overview,[object Object],Criteria,[object Object],Whose Available,[object Object],User Base Comparison,[object Object],Review of LinkedIn,[object Object],Review of Facebook,[object Object],Review of Biznik,[object Object],Recommendations/Conclusion,[object Object]
Criteria,[object Object],Pekish Foods, a Glasgow based delicatessen has requested that we consult them on social networking sites, which could be used to enhance their current business operations.,[object Object]
Who’s Available,[object Object]
User Base Comparison,[object Object]
LinkedIn,[object Object],Advantages,[object Object],Disadvantages,[object Object],Allows the creation of a company profile (employees, size and promotional updates),[object Object], section on question and answers,[object Object], up-to-date information on events,[object Object],Quick access to companies website,[object Object],Suitable for large organisation,[object Object],Not a suitable site for targeting customers,[object Object],Forces more on advertising vacancies and employees ,[object Object],Website mostly use by big corporations,[object Object],Has a small percentage of UK users,[object Object],Not suitable for small companies ,[object Object]
Biznik,[object Object],Advantages,[object Object],Disadvantages,[object Object],Business orientated,[object Object],Integrated Google Maps,[object Object],Minor integration options with other social, bigger networking sites,[object Object],Business aritcles published and graded,[object Object],Accessability to various events,[object Object],Very few members from the UK. More focused on the USA,[object Object],Very little relative content to Pekish foods,[object Object],Limited content,[object Object],Inadequate search function,[object Object]
Facebook,[object Object],Advantages,[object Object],Disadvantages,[object Object],Multiple applications enabling advertising, video clips, photos,[object Object],Can link to company website,[object Object],Customers/employees may already be familiar with facebook, more so than a business orientated site,[object Object],There are existing Glasgow companies using the site,[object Object],More relevant to a smaller organisation,[object Object],Customers can provide relevant feedback,[object Object],Very few similar organisations,[object Object],Negative feedback is clearly seen, unless removed,[object Object]
Recommendations,[object Object],Facebook,[object Object],Largest user base,[object Object],Free to set-up and use,[object Object],Relatively easy-to-use features,[object Object],Popularity – Customers most likely familiar with site,[object Object],Integrated features such as youtube streaming,[object Object]
Conclusion,[object Object],[object Object]

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  1. Very brief slide, literally a 3-5second “And now lets have a look at the following options in more detail…”