
Learn How to Position You &
Your Brand As An Authority On
Social Media, And Produce 10 to
30+ Leads Each Month Like
Clockwork.
B2B SS4X System


Business Owners
Sales & Marketing
Entrepreneurs
Service Providers
Who Is This For?


Get In Front Of More Prospects
Generate More Leads
Get More Clients
Get More Referral Partners
Get More Traffic To Your Blog
This Is For You To…




How To Create A Lead
Generation System Which..


Establishes You As The
Respected & Sought After
Authority In Your Market Place.


Brings “Perfect Prospects” Right
To Your Doorstep.


Produces The Best Methods For
Closing These High-Value Perfect
Prospects (On Autopilot).*
*Jamie Shanks; “Social Selling Mastery” Author


Who Am I And Why Should You
Listen To Me?

 Successful 7&8 Figure Startup
Entrepreneur
 Technology & Software Developer
 Systems Optimization Expert
 Developed Technology & Processes
to Optimize the New Power Grid
System & Financial Markets
 Developed Technologies &
Processes to Optimize B2B Social
Selling – “B2B SS4X Marketing
System”
Joe Conroy’s Bio
Joe Conroy
Click Here To Visit LinkedIn Profile


Just To Be Clear…The “B2B
SS4X System” Is Not Some
“Magic Bullet”, Or Some “Magic
Pill”.


The B2B SS4X Is A Set Of Tools,
Technologies, And Processes
Proven To Produce Consistent
Leads Over Time From Social
Media.


During The Past 5 Years, The
B2B SS4X System Has Produced
An Average ROI of 423% For Us
And Our Clients…


And That Was With V1 Of the
B2B SS4X System..


With B2B SS4X V2, Our Goal Is
To Double The ROI For Our
Clients! (846%)


My Team & I At InnoVitae Use
These Same Tools Daily To
Produce Almost ¾ of A Million
Dollars In Revenue Over The
Past 5 Years.


Let’s Take A Look At Your B2B
Marketing Opportunity On
Social Media.


Because LinkedIn Produces The
Lion’s Share Of B2B Leads
(65+%), I am Going To Use
Linkedin As The Main
Opportunity.


YOUR OPPORTUNITY

400+ Million Users
75% Of Executives Check LinkedIn Daily
Most Affluent Demographic ($ 100k+)
Currently Growing Faster Than FB Or
Twitter
Millions Of Businesses Are On LinkedIn
LinkedIn


“Reaches More C-Level
Executives Monthly Than Any
Other International News &
Business Website Measured.”
Source: IPSOS Business Elite Global
LinkedIn


“Attracts The Highest Number Of
Business Elite Purchase Decision
Makers With Highest Net Worth &
Big Purchasing Budgets.”
Source: IPSOS Business Elite Global
LinkedIn






So There Must Be A Way To Tap
Into LinkedIn And These Other
Social Media Channels Right?!?


Yes. There Is A Very Systematic
Way To Get Real, Honest Results.


But First We Need to Deal With
Some Very Troubling Facts


The Current State of B2B Social
Marketing, And Its Impact On
Your Business Opportunity.


But First We Need to Deal With
Some Very Troubling Facts
Jamie’s Book
& The B2B
SS4X System
Are Very
Similar.


I Caution You That These Facts
From Jamie Shank’s “Social
Selling Mastery” Book Will Make
You Uneasy, And Possibly
Fearful.


This is not a scare tactic. It’s
simply a process to properly
diagnose the current condition...


So that the solution is clearly
defined and its processes address
all the issues of the problem.


So here we go…The Statistical
Social Selling Facts…


90% of customer buying
decisions are starting online. –
Forrester Research 2011


57% of the buyer’s journey takes
place before a sales professional
is involved.
– Corporate Executive Board
(CEB) 2015


75% of business-to-business
(B2B) buyers use social media to
research vendors.
– International Data
Corporation(IDC) 2014


“74% Of Buyers Choose The
Sales Team That Was The First
To Provide Value & Insight
Within Their Buying Journey.”
-Forrester Research - 2014


Did Last Quote Sink In?..


Here It Is Again.


“74% Of Buyers Choose The
Sales Team That Was The First
To Provide Value & Insight
Within Their Buying Journey.”
-Forrester Research - 2014


There are now on average, 5.4
decision-makers, champions, and
influencers, all part of the buying
decision .
– Corporate Executive board (CEB)
2014


92% of buyers (5,000 surveyed)
want to deal with the sales
professional who is the thought-
leader in their industry.
– LinkedIn 2014


Buyers are putting more value on
independent research. In fact,
third-party/analyst reports were
cited as the most valued content
type, by 77% of buyers.


96% of buyers want content with
more input from industry
thought leaders.


It’s time to take an objective look
at your business.


Has it become more difficult to
reach decision makers over the
phone, or via email?


Are these time tested ways of
reaching out having the same
effect they did even a few years
ago?


And recall, there are now on
average, 5.4 decision makers.


Are you in touch with these 5.4
decision makers?


Do you have a plan in place for
these 5.4 decision makers?


Have you identified these 5.4
decision makers?


Where does this leave you and
your organization if you are not
leading the customer
conversation?


“You’re a ghost, lost in a sea of
screaming voices.”
Jamie Shanks; Social Selling Mastery, page 16


You may think; “This doesn’t
apply to me.”


“I work at XYZ Company, and
we have a brand as the market
leader.’


If this is your reaction, your
future is in even more trouble.


Forrester studies suggest that
1,000,000 sales roles will be
wiped out by 2020.


If you are not executing a social
selling program in 2016, you’re
late to the party.


“2016 to 2020 will be about
crossing the chasm for many
technology-focused companies.”
-LinkedIn, SalesConnect 2015


What are you to do?


F.E.E.D.* your buyers across the
4 prominent social media
platforms for B2B sales.
*Social Selling Mastery Acronym


What is F.E.E.D?


Find
Educate
Engage
Develop


But First We Need to Deal With
Some Very Troubling Facts




The F.E.E.D. system will ensure
that sales professionals can
answer the following social
questions.


1.How do I create a social
presence that resonates with my
buyers?


2. What are the most effective
ways to identify sales
opportunities with social?


3.How do I start compelling
conversations to open doors?


4.What is the most effective way
to scale my social presence?


5.What should be my daily
routine to maximize my return-
on-effort?


Introducing the InnoVitae’s B2B
SS4X Marketing System


A Proven System Who’s Results
and Predictability Are Like
Clockwork.


Let’s Look At the B2B
Conversion Rates On Social
Media Again..




4+ Platforms – B2B SS4X
B2B Social Media Platforms Website & Email Platforms


Why 6 Different Platforms?


There Are 3 Specific, and
Compounding Benefits:


#1 – Increased Exposure
Probability


More Locations & More
Opportunities to be Seen by Your
Perfect Prospect


#2 – Increased Viral Probability


As Your Traffic and Social
Connections Grow With Your
Perfect Prospects,


The More Insights That You Share,
and the More Insights Your Perfect
Prospects (PP)Are Exposed to, The
More Your (PP) Group Will Share
Your Insights With Their Network.


# 3- Increased Mindshare
Probability


The More Exposure a Buyer Has
to You Over Time, The More
Crystalized Their Vision of Your
Value Becomes.


#1 – Increased Exposure Probability
#2 – Increased Viral Probability
# 3- Increased Mindshare Probability
4+ Platforms – Benefits


The First Action In F.E.E.D. Is to
“Find” Your Perfect Prospect.




The First Thing Our Team Does
Is Work With You And
Determine Your Perfect Prospect


We Look At Your Past Clients,
Your Current Clients, Your
“Perfect Client”..


We Use Our Market Analysis
Survey You Complete.


With the Preceding Data, We Use
Our Advanced Data Acquisition
Systems To Find Your Perfect
Prospect Across the Internet.


Once We Find Them, We Then
Look Up Their Email, Phone,
Twitter, G+, Linkedin, and
Facebook Info.


Our Systems Produce a 35 to 60%
Success Rate for Name, Email,
Twitter Handle, Phone, and
Website.


Now That We Have Your Perfect
Prospect’s Info, We Now Pass It
Off To The “Educate” Part Of
The F.E.E.D. System.


Now That We Have Your Perfect
Prospect’s Info, We Now Pass It
Off To The Educate System.
Data Collection Sample


Our Systems Run Until We Have
Gathered The Data For
Thousands Of Your Perfect
Prospects.




We Work With You And Your
Team To Identify Your Assets
For The “Educate” Portion Of the
Process.


Hubspot Has Developed A Great
Asset Reference Guide Based On
Buyer Journey Status You Can
Review On The Next Slide.


Courtesy of HubSpot


We Also Search the Internet Find
The Best 3rd Party Content For
Your Perfect Prospect.


By “Best Content”; This Is
Content That Has Been Shared
Extensively With Your Perfect
Prospect Audience.


In the “Educate” Stage, We Will
Focus on Content Which Will
Provide Insight & Knowledge
To Your Perfect Prospect.


“92% of buyers (5,000 surveyed)
want to deal with the sales
professional who is the thought-
leader in their industry”.
– LinkedIn 2014
Remember This Quote?


How Do You Become The
“Thought Leader” Across
LinkedIn, Twitter, G+, FB, Email,
and The Perfect Prospect
Website?


First, Let’s Realize That The
Overarching Goal Is To Move The
Perfect Prospect To Either; (a) a
Phone Call, or (b) 1st Degree
Connection On Linkedin.


Let’s Start With Linkedin.


2016 study by Demand Gen Report
This year, 85% of buyers noted that
they occasionally or frequently
share content on LinkedIn,
compared to 74% in 2015.




Just to Recap…
The Branding, Positioning, And
Your ProFile Are All In Place.


#1 – We Setup a Group On
Linkedin That Focuses On The
Interests & Needs Of Your
Perfect Prospect.


We Position You As The Founder
Of This Group.


We Will Begin Posting The 3rd
Party Content Insights Into The
Group For 2 Weeks Prior To
Going Live.


Once Your LinkedIn Group Is
Live, We Use The Data We
Collected To Send Out Invites.


Your Signature Will Have; “John
Smith, XYZ Company, Founder
of the (e.g.) Software Developers
Network”


Your Recipients Will Go And
Investigate Your Linkedin
Group.


The Content In The Group Will
Be Exactly What Your Perfect
Prospects Are Interested In.


You Will Achieve A Group
Signup Rate Of 25 to 65%.


We Typically Will Send Out
2,000 Invites.


Let’s Do Some Math..


2,000 Invites With An Average
Acceptance Rate Of 45%...


You Have 900 Members {Perfect
Prospects} In Your Group
Almost Instantly.


They Now Know You And Your
Company.


They Like Your Content &
Insights. Otherwise They Would
Have Not Signed Up.


Do You Remember This Quote
From Earlier…


“The More Exposure a Buyer Has to
You Over Time, The More
Crystalized Their Vision of Your
Value Becomes.”
-Jamie Shanks- “Social Selling
Mastery”


And Did You Know?


Every Week You Can Send Any
Message You Want To Your
Perfect Prospects.


And You Can Send Them An
Invitation To Become A 1st
Degree Connection Too.


We Typically See An 80%+
Acceptance Rate With Group
Members Becoming 1st Degree
Connections.


With 900 Group Members, That’s
720 New 1st Degree Connections
Who Are Your Perfect Prospect –
In the First Month!


Each 1st Degree Connection Will
Be “Nurtured” With Our 17
Message Sequence Over The
Next 12 Months.


Here Is One Of The 17 Script
Templates.


Here Is One Of The 17 Script
Templates.


Now This Message Does Not Go
Out To Just One Perfect Prospect.


This Message Goes Out To All Of
Your Perfect Prospects
Personalized With Their Name,
Title, and Company.


Every 3 Weeks Your Perfect
Prospects Get A Personalized
Message From You.


One Of These Messages Is A
Dynamic Survey.


The Dynamic Survey Shows A
Question Based On The Previous
Answer.


We Will Ask Them, Questions
Like;


Do You Have Any Projects In
The Pipeline?


What Is The Current Status Of
The Project? – We Provide A
Number Of Choices.


What Key Attributes Are You
Looking For In The Vendor?


Each Survey Provides You The
Perfect Prospect’s Name &
Contact Info.


Based On Where They Are In
Their Process, We Will Adjust
Our Messaging.


Courtesy of HubSpot


And…All Your 1st Degree
Connections Will Have The
Opportunity To See All Of Your
Daily Updates In Their
Newsfeed.

This Is Your Update News
Feed Area


And…We have 30 Other
Linkedin “Trigger Events”
Where Our Team Will Initiate &
Respond To Your Perfect
Prospects.


And…We have 30 Other
Linkedin “Trigger Events”
Where Our Team Will Respond
To Your Perfect Prospects.


Again, The Goal On LinkedIn Is
To Grow Your 1st Degree Perfect
Prospects, and Get Them On
The Phone With You.


Over a 12 Month Period, We
Typically Grow Your 1st Degree
Perfect Prospects to 2,000 to
6,000 Connections.


We Have Developed An ROI &
Customer Acquisition Cost
(C.A.C.) Analyzer.


It Is Based On The Number Of 1st
Degree Connections You Have.


Here Are A Few Screen Shots
And Link To It.










Do You Remember the 7% Quote
From Earlier?


“7% of Your Perfect Prospect
Database Will Need Your
Product or Service at Any Given
Time.” – Dan Martel


As We Build Your Database With
Thousands Of Perfect Prospects,
The Lead Generation System
Starts To Run Like Clockwork.


Going Back To The ROI + CAC
Analyzer…


If You Have 3,000 1st Degree
Perfect Prospects In Your
LinkedIn Database…


And 7% Of Them Are In Need Of
Your Product And Service…


And, Each One Is A Member Of
Your LinkedIn Group…


And, Each One Has Been
Nurtured By You With 12+
Insightful Messages…


Do You Think, They Are Going
To Reach Out To You?


Of Course They Will!


Why?


Because: Research Data From
Forrester Research Backs It Up!


“74% Of Buyers Choose The
Sales Team That Was The First
To Provide Value & Insight
Within Their Buying Journey.”
Forrester Research - 2014
Remember This Quote?


That’s It. You And Your Perfect
Prospect Will Get On The Phone.


He Already “Feels” As If He
Knows You.


He’s Been Getting Messages
From You On Linkedin, Email,
Twitter, Google Plus, and
Possibly Facebook.
I Am Going Over The Other Social Media Platforms In The Upcoming Slides.


You And He Hit It Off, And Your
Perfect Prospect Becomes A
Lead.


Now Let’s Go See How Twitter &
Our Other Systems And
Technologies Can Add More 1st
Degree LinkedIn Connections
For You.


Twitter-
“A Dynamic Social Media Ecosystem, Filled With Flits, Twits, and Tweets.
Learn Its Song, And Twitter Will Sing For You.”


2016 study by Demand Gen Report
This year, Twitter also saw a bump as a
business content -sharing platform;
with 62% of respondents saying they
frequently or occasionally used the
platform, compared to 58% in 2015.


Reviewing the Lead Generation Stats Again..




Twitter Reframe – The Account
Has Been Setup / Optimized,
And Has Been Promoting Similar
“Prospect Loving” Content As
LinkedIn .


CTA Insert..
We Produce Content
Insights For You With
Embedded Calls-To-Action
On High Authority Sites
Like CMO.Com


For Twitter We Will Import All
Of Your 1st Degree LinkedIn
Connections That Are Perfect
Prospects.


This Will Include The 720 New
Perfect Prospects From
Establishing The New Group On
LinkedIn Example.


And We Will Be Importing Into
Our Twitter Marketing Systems the
Thousands Of Perfect Prospects We
Found For You Using Our 8 Data
Acquisition Systems.


Now That We Have Your Perfect
Prospect’s Info, We Now Pass It
Off To The Educate System.
Data Collection Sample


We Also Identify All Your
Competitors, And Find All Your
Perfect Prospects In Their Data
Too.


Let’s Say Your Company
Provides Software & Document
Translation Services.


And Your #1 Competitor is a
Company Called “TransPerfect”.


Here Is How & What We Would
Find Out About TransPerfect’s
Personnel, Content, & Followers
On Twitter


Here Is How & What We Would
Find About TransPerfect’s
Personnel, Content, & Followers
On Twitter
Analyze Tweets & People


Here Is How & What We Would
Find About TransPerfect’s
Personnel, Content, & Followers
On Twitter
Identify Their “Most
Influential Users”


Here Is How & What We Would
Find About TransPerfect’s
Personnel, Content, & Followers
On Twitter
Identify Their Most
“Engaging” & “Active”
Users


Analyze Their “Replies”, “Mentions”,
“Retweets” and “Hashtags”.


With All Your Perfect Prospects
Identified, We Then Begin Our
Twitter Marketing Campaign.


Over a 2-3 Week Period We Will
Engage With Your Perfect
Prospect With a Series of
“Likes”, “Retweets”,
“Mentions”, & “Replies”.


Again, The Goal On Twitter Is
To Get Your Perfect Prospect to
(a) Follow You, (b) Call You, Or,
(c) Connect With You on
LinkedIn.


Once Your Perfect Prospect Is A
“Follower”, We Can Then Send
Them “Direct Messages”.


These Messages Will Be Similar
To, But Different From LinkedIn.


The Messages Will All Be
Focused On “Insights” By 3rd
Party Pubs Mostly, That Help
Them & Position You As The
“Thought Leader”.


3rd Party Publications Are More
Credible, And Show A
Professional Magnanimous
Aspect Which Increases Your
Value To Them.