If you have an app idea and you want to develop it for this reason, then I suggest you click here and read this post to find out why you shouldn't and what you need to ask your app idea before you invest a penny.

1. The One Question You
Need To Ask Your App
Idea
Jason Cameron
@jsncameron
www.youneedamobileapp.com
Mobile Marketing Consultant | Jason Cameron

2. With trends it’s easy to…
• Get caught up in the ‘hype’
• Get caught up in the ‘wave’
• Without understanding it’s underlining essence
Mobile Marketing Consultant | Jason Cameron

3. But I guess this is what makes
it a trend right? …
Mobile Marketing Consultant | Jason Cameron

4. One of the hallmarks of a
popular trend or industry is
that it’s ‘cool’…
Mobile Marketing Consultant | Jason Cameron

5. The tech industry is certainly
no exception
Mobile Marketing Consultant | Jason Cameron

6. How cool is it to be able to
say, “Download my app”?
Mobile Marketing Consultant | Jason Cameron

7. Mobile Marketing Consultant | Jason Cameron
While this is Uber-Cool…
• I have a problem with it
• Being cool is not a good enough reason to
develop an app
• It can require a large investment to develop
an app and to do it just to be ‘cool’ is not
worth it.

8. Mobile Marketing Consultant | Jason Cameron
So What Do I Suggest?…
• What should be the
underlining purpose of
developing an app?
• You need to ask you
app idea this very
important question…

9. “How would you benefit my
(target) customers?”
Mobile Marketing Consultant | Jason Cameron

10. If your app idea can answer
this question convincingly,
then you app has a better
chance for success.
Mobile Marketing Consultant | Jason Cameron

11. Want an App forYour
Business?
Get in touch
Jason Cameron
020 3289 8494
jason@youneedamobileapp.com
www.youneedamobileapp.com
twitter: @jsncameron
Mobile Marketing Consultant | Jason Cameron