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LinkedIn_Financial Services Marketing

Update on LinkedIn and how Financial Services firms are leveraging for marketing today.

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LinkedIn_Financial Services Marketing

  1. 1. 1
  2. 2. James Burnette10/26/11
  3. 3. The world’s largest professional networkInternational now comprises over 50% of total membership 150M+ 1 88M 2 Avg Monthly Users in Q3’11 83% y/y growth 10.5B+ 2 Page Views in Q3’11 80% y/y growth 1B+ 1 Searches in Q3’11 95% y/y growth 1 Internal data as of August 4, 2011; 2 comScore data as of June 30, 2011 3
  4. 4. Our missionConnect the world’s professionals to make them more productive and successful 4
  5. 5. Huge global market opportunity in members 150M+ 1 LinkedIn Members 640M+ 2 Worldwide Professionals 3,300M+ 2 Worldwide Workforce 1 LinkedIn members as of August 4, 2011 | 2 Source: International Planning & Research 5
  6. 6. Finance Professionals are on LinkedIn Industry Total Manager & Above VP & Above CXO/Owner Audience Financial Services 3,104,713 1,339,857 641,381 319,016 Banking 2,077,477 826,871 298,036 87,953 Insurance 1,371,135 561,126 234,306 148,928 Investment Management 404,236 215,149 113,757 70,558 Capital Markets 184,706 66,201 33,785 21,567 Investment Banking 348,692 148,527 65,796 25,188 Real Estate 1,771,496 788,790 464,902 388,307 Accounting 1,734,952 500,273 247,130 197,473 Commercial Real Estate 180,263 90,369 47,867 33,339 Total 11,177,670 4,537,163 2,146,960 1,592,329 CXO’s From every Fortune 500 Company, + 11 million Decision Makers 6
  7. 7. U.S. CXO’s Engagement on LinkedIn
  8. 8. Financial Advisors
  9. 9. The value we bring to our members Identity Insights Everywhere Connect, find Be great at We work where our and be found what you do members work 9
  10. 10. Identity 10
  11. 11. The professional profile of record ConnectExperience / Education Professional Details Recommendations Summary: Career andProfessional Highlights Groups / Associations 11
  12. 12. Your most valuable digital real estate 12
  13. 13. People are updating their profileswhen they’re not looking for work 13
  14. 14. LinkedIn’s audience of professionals is one of themost influential, educated and affluent on the web 3.4M 71% 2 1 CXOs and VPs College grad or post grad $86K 3 Average house hold income Sources: 1 US internal LinkedIn data, September 2011 2 LRN member survey, September 2011 3The Nielsen Company @ Plan Rel 3 2011 14
  15. 15. Targeting beyond demographics Function, Seniority, Location, I ndustry, Company Size Education, Skills, Interests, Groups 15
  16. 16. Thought Leadership Content Distribution John Williams Managing Director Investment Advisor, Endowments And Foundations Greater New York City Area I Investment Management 16
  17. 17. Trigger Targeting Amy Brooks VP of Business Development at 3D Financial Greater New York City Area I Computer Software Current VP of Business Development at 3D Financial Past Director of Business Development at AIF Worldwide Amy Brooks Just started at 3D Financial. I am fortunate to work with such a great team. 17
  18. 18. Group Association Targeting Michael Hudson Chief Investment Officer at Fireman Capital Greater Boston Area I Investment Management 18
  19. 19. Insights 19
  20. 20. LinkedIn Homepage: Your professional dashboard NewsKnowledge Business Intelligence 20
  21. 21. LinkedIn Today: Your personal trade magazine 21
  22. 22. LinkedIn Groups 22
  23. 23. 23
  24. 24. Polls – Real Time Insights 24
  25. 25. Company Pages – Business Intelligence
  26. 26. Once a member commits to follow a brand, they can receive continuous updates in the placewhere they gather professional information. News Status Citi Financial capability matters, Read this report that The Citi Foundation UpdateKnowledge commissioned to understand what is needed to strengthen the demand side of financial inclusion efforts. Citi Foundations: “ Bridging the Gap: Like (185) • Comment (41) • Share Business Intelligence
  27. 27. Brands using status updates to engage followers haveshown early success121 clicks per A status update on average update 8 shares per update …generates 41,567 impressions …and a .50% average engagement rate with the message72 likes per 8 comments update per update 207.3 Average engagement actions per status update 0.50% Engagement rate
  28. 28. 100 million company follows on LinkedIn
  29. 29. Everywhere 29
  30. 30. LinkedIn Mobile: Working wherever our members work 400% y/y increase in mobile page views 30
  31. 31. LinkedIn Platform: APIs for marketers 31
  32. 32. 32
  33. 33. Thank you 34

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