True earned media tracking for brand videos - Tracks earned video views from each paid + owned channel - Without nib.ly, earned video views are calculated based on assumed user behaviors coupled with cowboy math - nib.ly enables real earned media tracking based on actual user behavior & sharing actions

1. Sharethrough Introduces
nib.ly

2. Problem
Advertisers cannot track real generational “earned media” from sharing
across their paid & owned media buys.
Nice to meet you,
I’m nib.ly.

3. nib.ly is...
...“bit.ly” for videos URLs
Shares videos using a shortened nib.ly URL
Tracks video views, video shares & video view lengths
...true earned media tracking for brand videos
Tracks earned video views from each paid + owned channel
Without nib.ly, earned video views are calculated based on
assumed user behaviors coupled with cowboy math
nib.ly enables real earned media tracking based on actual
user behavior & sharing actions

4. Track Real Earned Views from Paid & Owned Media
OtherSocial
Other Paid OtherSocial
Other Paid
Sharethrough Video
Vendor1
Vendor1
Vendor2
Video
Vendor2
1st Generation
Shared Views
2nd Generation
Shared Views
3rd Generation
Shared Views
nth Generation
Shared Views
Twitter
FB Website
Page
1st Generation
Shared Views
2nd Generation
Shared Views
3rd Generation
Shared Views
nth Generation
Shared Views

5. nib.ly drives big benefits
Real Earned Media Retargeting
Track actual earned Access to cookie
media from each pool to retarget key
vehicle in your social influencers
media plan (paid & across Sharethrough
owned) paid distribution
network

6. using nib.ly tracking is easy as pie
Convert your youtube URL into a nib.ly URL
Use nib.ly URL across all paid & owned media
Monitor real earned media in nib.ly dashboard
Enabled for all Sharethrough paid campaigns;
encouraged for use across all other paid +
owned media vehicles

7. nib.ly tracks true sharing & earned media
The First & Only Generational Share Tracking Platform in the Industry!
First Nth
Generation Generation
Paid Views Intent to Share Shared Views Shared Views
Video Partners
Other Social
Know how other social video vendors are defining “earned views.”
Earned views are not “youtube views minus paid views.”

8. interested? nib.ly next steps...
Be a nib.ly beta test partner with Sharethrough.
Help us test out this powerful product tool; and
be one of the first brands to test the only real
share tracking platform in the industry.
Sharethrough will enable nib.ly tracking for all
Sharethrough paid campaigns.
Also, implement nib.ly URLs across your other
paid & owned media too !