Digital transformation is a hot topic from the boardroom to the back office. Customer preferences and behavior are driving enterprise technology choices like never before. Rising to this challenge, however, requires more than technology change. In reality, internal organizational change is absolutely necessary to maintain focus on the customer in today’s digital world.  Enterprise digital transformation efforts, therefore, involve organizational, process, and technology changes that better connect the customer to the technology systems of record. To the enterprise architect, such initiatives sound like a perfect application of enterprise architecture.  Only most organizations don’t see this connection.   This session will provide a clear definition of digital transformation and will connect the dots from the business priority to the role of the enterprise architect. Attendees will come away with a better appreciation of how to position EA for a leadership position in today's enterprise digital transformation initiatives.

1. Copyright © 2015, Intellyx, LLC
1
Digital Transformation
New Purpose for Enterprise
Architecture
Jason Bloomberg
President
jason@Intellyx.com
@TheEbizWizard

2. About Jason Bloomberg
• President of Intellyx
• Advise companies on their digital
transformation initiatives & help vendors
communicate their agility stories
• Write for Forbes and Wired
on Digital Transformation
• Buy my latest book,
The Agile Architecture
Revolution
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3. The Core Business Goal
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Agile
Digital
Transformation

4. What is Digital?
Customer preferences & behavior
drive technology choices
Range of technology touchpoints is exploding
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5. What about
Transformation?
Internal organizational change is necessary
to maintain focus on the customer in today’s
digital world
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6. What is Digital
Transformation?
• Customer pressures
driving technological and
organizational change in
companies
• Enterprises rethinking:
– How they serve
customers
– The role IT plays
– How they build & manage
teams
– How they innovate
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7. The Organizational
Challenge
• Every line of business,
department, functional area
has its own requirements, its
own way of doing things
• Must invest in specialized
components for narrow
purposes
• IT must integrate everything,
increasing cost, complexity, &
brittleness
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8. Silos on Top of Silos
• Organizational silos
– Lines of business,
departments,
geographic locations,
etc.
• Application silos
– COTS apps / bespoke
apps for different
departments
• Infrastructure silos
– Varied data centers &
rooms, heterogeneous
platforms, & Cloud!
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9. It’s Time to Take Down
the Silos!
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10. The End-to-End Digital
Challenge
• Digital technology begins at the customer touchpoint
• Web & mobile apps include numerous third-party
services
– Generally run in cloud
• Apps connect to back end databases & systems of
record
– In cloud & on premise
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11. Democratization of
Technology
• People at work have
same preferences &
behaviors as when
they’re at home
• Drives BYOD (Bring-
Your-Own-Device)
• Millennials require
consumer-centric tech
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App Store Model for Enterprise Software
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12. Shifting the Center of
Gravity
Center of gravity is
the IT infrastructure
Center of gravity
is the customer
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The Cloud World
The Digital World

13. What is Agile?
Organizations
must capitalize
on disruption to
achieve greater
innovativeness
and resilience in
the face of digital
transformation
priorities
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14. Different Meanings of
“Agile”
• “Agile-with-a-capital-A”
– Software development
that follows the Agile
Manifesto
• General meaning of
“agile”
– Business agility as
property of an
organization
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15. Business Agility
• Responsiveness
– Tactical value
• Resilience
– Risk mitigation
• Innovativeness
– Strategic value
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Ability to respond to change in the
business environment and leverage
change for competitive advantage

16. Limitations to Business
Agility
• IT as the “bad guy”
• EA buried in the IT
department
• Ivory tower architecture
• Silo mentality
– Not invented here
– Can’t wait for IT
– BYOD to BYO-everything
• No Agile Architecture
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17. Why Agile Software
Architecture isn’t Agile
• Agile movement focuses on working software
– Focus on getting the software to meet its
requirements
– Get all roadblocks out of the way
• Agile-built software is coded to be fit for purpose
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18. The Goal of Agile
Software
• Requirement to build software that responds to
changing requirements
• Inherent flexibility vs. rapid development &
deployment
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19. Extending the Agile
Manifesto
• Individuals and interactions over
processes and tools
– As a system of people & technology,
the enterprise is more about people
• Working software over comprehensive
documentation
– Technology must actually work to
enable agility
• Customer collaboration over contract
negotiation
– Slice across the silos
• Responding to change over following a
plan
– Architect for change
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20. Scaling Agile for the
Enterprise
• Enterprise
Architecture context
– Organization,
process, technology,
and information
• Legacy context
– Existing applications,
middleware, systems of record
• Business focused, iterative, get stuff
to work, iconoclastic
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21. Agile EA & Architecture
Frameworks
• Architecture frameworks (TOGAF,
Zachman, DoDAF, etc.) do not adequately
address business agility
– Difficult to use properly
– Can help achieve
baseline or specific
business outcomes
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22. Some of Today’s EA
Challenges
• Buried in the IT
department
• Insufficient connection
to business
• Too focused on
artifacts &
documentation
• Digital leadership
unclear of EA role
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23. What about Agility?
• Business agility is a
metarequirement
• Requirement that
requirement change
must be supported
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Requirement: Make the
Organization More Agile

24. “Meta” Thinking
• Remember, we’re architecting for
change
• Agile architect doesn’t think about
the thing, but about how it changes
• Metaprocesses
– Processes for creating, managing,
changing processes
• Metapolicies
– Policies for creating, managing,
changing policies
– In other words, policies for how to
do governance
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25. Change at the Meta Level
• In fact, your entire
architecture subject to
change
• We need a meta-
architecture: an
architecture for
building inherently
dynamic architectures
• The key to thinking like
an Agile Architect!
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26. Understanding the
Business Agility Driver
• Architects must recognize and identify agility
drivers
• Stakeholders may or may not identify drivers as
such
• Business drivers
always connect to
bottom line (and
mission priority in
public sector)
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27. Architecting Human-
Technology Systems
• Architecting technology isn’t
enough
• You have to architect the
people as well
• Organizational and process
layers rightfully part of EA
• Business architecture also
focuses on human behavior
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28. Architecting People?
• Governance: creating, communicating, and
enforcing policies
– Apply to both human & technology behavior
– Policy-related processes
• Automated & lightweight
• Focus on important policies
– Security
– Regulatory compliance
– Software interface standards
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Not a traditional approach to governance!
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29. The Center of Digital
Excellence
• EA-centric team
responsible for end-
to-end best practice
across digital effort
• De-emphasize
“architecture” title
• How about Director
of Digital Excellence?
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Let CODE self-organize

30. New Role for Enterprise
Architects
• Leverage data to
properly balance
optimization and
disruption
• Essential for
achieving market-
leading levels of
innovation
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31. Where’s Our Business
Agility?
• Organizations must be responsive, resilient, and
innovative
• Business agility is a property of the enterprise
• People and technology can be flexible as well,
but we must architect our organizations to be
agile
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32. At the Heart of Agile
Architecture
• Think of the enterprise as a system of systems
– Component systems are people and technology
systems
• We must architect the organization so entire
enterprise exhibits business
agility
• We can only engineer
business agility via its
component systems
• Change is constant & how
changes to component
systems affect the enterprise is unpredictable
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33. Continuous Business
Transformation
• With Agile EA there is no to-
be architecture
– Not in the physical sense
• Instead, the focus of the
architecture is expecting and
supporting ongoing change by
specifying technology that is
inherently flexible
• Architects must begin at the
Meta layer
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34. There is no Shortcut!
Remember,
Digital
Transformation
isn’t about the
Digital, it’s
about the
Transformation!
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35. Jason Bloomberg
President, Intellyx
jason@intellyx.com
@TheEbizWizard
Send email NOW to troux@intellyx.com to
download this presentation
Thank You!
Copyright © 2015, Intellyx, LLC