Online Marketing for Long Term Care

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Stephen Gaither

Presentation to the LTC Link Conference on 7/26/09 for online marketing strategies for long term care.

Health & Medicine Business Economy & Finance

Marketing Strategies for Long-Term Healthcare

Who Uses the Internet When Looking for Information About a Nursing Home? according to a 2006 study referenced on iHealthBeat.org 53%: Family of members of assisted-living residents 31%: Family of members of nursing home residents 23%: Elderly living in high-rise buildings Facebook usage: As of July 4, 2009, the percentage growth of Facebook users 55+ has grown 513.8% (from 954,680 to 5,859,160 according to eweek.com) Twitter usage: 20% of users are 50+ 45-54 year olds are 36 percent more likely than average to visit Twitter, making them the highest indexing age group (according to eweek.com) Web usage: From 2005 to 2008, Web usage almost doubled for users 76+, and it increased about 10% for both users 40-44 and 45-49.

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Case Study IYP and PPC Skilled Nursing- Four State Campaign: Internet Yellow Pages (2 months) : 125,000 impressions/month Around 2% clicks Fixed cost placement Pay Per Click (5 months) Over 2 million impressions 7.5% of clicks make a phone call… 22% visit the facility page 1 : 112 ROI

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