Facebook Pays Dividends EverTrue
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How I used Facebook at NMH School to get a 30% increase in interviews and save $80k in print costs for the school.
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Facebook Pays Dividends EverTrue
- 1. How Facebook Contributed to a 30% Increase in Admission Interviews Jesse Bardo, EverTrue
- 3. NMH’s interviews: 07-08: 1009 08- 09: 1089 09-10: 1300
- 4. 4 3 Fans 2 1 0 2 months 6 months 12 months 24 months
- 5. Support the “risk” Put yourself on the right track, create a base
- 6. Start with what you know
- 7. Start with what you know
- 8. When it comes to fans, tap your resources
- 9. When it comes to fans, tap your resources Alumni
- 10. When it comes to fans, tap your resources Alumni Current Parents
- 11. 400 300 Fans 200 100 0 2 months 6 months 12 months 24 months
- 12. Content is King: but it is easier to rule as a royal family
- 13. Content is King: but it is easier to rule as a royal family
- 14. Content is King: but it is easier to rule as a royal family
- 15. Creating content creates a library
- 16. Creating content creates a library
- 17. Creating content creates a library
- 18. Don’t try to be something you aren't
- 19. 900 675 Fans 450 225 0 2 months 6 months 12 months 24 months
- 20. Invest in your media
- 21. Invest in your media
- 22. Invest in your media
- 23. 2000 1500 Fans 1000 500 0 2 months 6 months 12 months 24 months
- 24. Know your branding goal, play to your audience
- 25. 3000 2250 Fans 1500 750 0 2 months 6 months 12 months 24 months
- 27. NMH’s acceptance rate: 07-08: 47% 08-09: 42%
- 28. NMH’s acceptance rate: 07-08: 47% 08-09: 42% NMH’s yield: 07-08: 44% 08-09: 50%
- 29. NMH’s acceptance rate: 07-08: 47% 08-09: 42% NMH’s yield: 07-08: 44% 08-09: 50% NMH’s interviews: 07-08: 1009 08- 09: 1089 09-10: 1300
- 30. Facebook is the fourth most likely path a visitor takes to get to our website; it ranks second for referral sites (behind only our academic intranet) Facebook fans: 4,823 Facebook monthly active users: 2,156 Interactions per a post frequently top 30; 83 interactions is the highest
- 31. THE DO’S Involve fans Show it Plan attack Post 3-4 times a week
- 32. THE DO’S Involve fans Show it Plan attack Post 3-4 times a week
- 33. THE DO’S Involve fans Show it Plan attack Post 3-4 times a week
- 34. THE DO’S Involve fans Show it Plan attack Post 3-4 times a week
- 35. THE DO’S Involve fans Plan attack Show it Post 3-4 times a week
- 36. The Don’ts Don’ts Spread too thin Say it Be repetitive Be afraid
- 37. The Don’ts Don’ts Spread too thin Say it Be repetitive Be afraid
- 38. The Don’ts Don’ts Spread too thin Say it Be repetitive Be afraid
- 39. The Don’ts Don’ts Spread too thin Say it Be repetitive Be afraid
- 40. The Don’ts Don’ts Spread too thin Say it Be repetitive Be afraid
- 41. mobile alumni engagement Jesse Bardo Director Sales and Marketing EverTrue
- 42. CONTACT @jessebardo and @ever_true Jesse@evertrue.com Evertrue.com
Notas do Editor
- In the next 20 minutes or so I am going to take you through our story at NMH. Along the way I am going to highlight some key take aways so you too can be successful. \n
- NMH looks at interviews as a huge indicator about how things are going. Here are the numbers from the three years that I was there, the last two were the years we started and used Facebook. it was a contributing factor. When kids come on campus we have a much higher rate of yield. \n
- Starting from scratch\n
- TAKE AWAY\n\nClaude gave me the ok Communications signed on\n\nInstitutional Buy in is vital for success in social media. Story of the start objective was to give prospective students an inside look.\n\n\n
- TAKEAWAY\nFirst things we did- RSS feed and Flickr photos\nGo with what you know\n
- TAKE AWAY\n Alumni are such a valuable resource when you call them to action. \n Current parents will be in your corner and when it comes to their kids, nobody gets the word out better\n When you reach out to these groups, let them know what kind of page you are looking to have and stick with that branding\n Group Pages take pictures\n
- TAKE AWAY\n Alumni are such a valuable resource when you call them to action. \n Current parents will be in your corner and when it comes to their kids, nobody gets the word out better\n When you reach out to these groups, let them know what kind of page you are looking to have and stick with that branding\n Group Pages take pictures\n
- What we saw and what the outcome was with claude\n What were 400 people doing\n Made us think WOW. Whats the next thing?\n
- TAKE AWAY\nIs there someone who likes to take pictures? Are any of the classes or teachers at your school blogging? Who does the updating of your sports team pages? these are people that can help you to create and use content\nuse the tools that are already in place at your school- empowering the community. What they are doing on the campus matters. \n
- TAKE AWAY\nIs there someone who likes to take pictures? Are any of the classes or teachers at your school blogging? Who does the updating of your sports team pages? these are people that can help you to create and use content\nuse the tools that are already in place at your school- empowering the community. What they are doing on the campus matters. \n
- TAKE AWAY\nonce you start to create content, you will be able to use that for the years to come as an archive and as a way to promote the events that happen every year. \nAll your archived photos and videos will come in handy promoting your events and traditions year after year\n
- TAKE AWAY\nonce you start to create content, you will be able to use that for the years to come as an archive and as a way to promote the events that happen every year. \nAll your archived photos and videos will come in handy promoting your events and traditions year after year\n
- TAKE AWAY\nFacebook is about the here and now\nThere is no need for the “viewbook” treatment- authenticity is the key\n\n
- 6 months in- 900 fans\n
- TAKE AWAY\n\nPlastered the Facebook url everywhere gained tons of hits. \n\nOnce you have a set of fans an content you are happy with, promote your social media everywhere\n\nYield season was getting prepared for, it was a perfect time for us to make changes with our print pieces, 900 fans lots of discussion and FB was really working. Made a commitment to it and put facebook everywhere on yield pieces\n\nimages of business cards and such\n
- TAKE AWAY\n\nPlastered the Facebook url everywhere gained tons of hits. \n\nOnce you have a set of fans an content you are happy with, promote your social media everywhere\n\nYield season was getting prepared for, it was a perfect time for us to make changes with our print pieces, 900 fans lots of discussion and FB was really working. Made a commitment to it and put facebook everywhere on yield pieces\n\nimages of business cards and such\n
- 1 year in 1,700 fans\n
- TAKE AWAY\nfigure out who you are targeting and ask yourself how you are serving that audience one update at a time.\n Pride for their school is one way to get alumni involved unlike any other. A prospective student page can reach everyone because you are putting your best foot forward- the lens on the activities you are covering is about marketing. \n\n
- \n2 years in 3,000 fans\n Secret sauce is not facebook. it is the collaboration of a school to put its best foot forward and publish it through Facebook. Visiting classrooms, going to events, getting everything. \n you now have a library to draw from. you need to cover all your bases- Math, arts, Science, basketball. we had the resources now to make sure our updates were segmented and we could reach different groups at least once a week. \n So much Buzz Math folks, Science teachers, everyone wanted to give us what they were doing in the classroom and let us know so we could cover it. We could then hit everyone that was looking at our page with some update \n
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