Using Social Media in Substance Abuse Treatment and Recovery
•
4 gostaram•4,976 visualizações
Using Social Media in Substance Abuse Treatment & Recovery was presented at the New England School of Best Practices in Addiction Treatment on September 15, 2011 in Waterville, New Hampshire by Jennifer Barbour of Another Jennifer Writing Lab.
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (20)
Semelhante a Using Social Media in Substance Abuse Treatment and Recovery
Semelhante a Using Social Media in Substance Abuse Treatment and Recovery (20)
Mais de Jennifer Iacovelli
Mais de Jennifer Iacovelli (8)
Último
Último (20)
Using Social Media in Substance Abuse Treatment and Recovery
- 1. Using Social Media in Substance Abuse Treatment & Recovery New England School of Best Practices in Addiction Treatment: September 15, 2011 presented by Jennifer Barbour
- 2. About me Blogger, copywriter, new media consultant Chief Engagement Officer (CEO) for Another Jennifer Writing Lab Former communications specialist for Crossroads for Women in Portland, ME Author of Women & Substance Abuse blog (crossroadsforwomen.org/blog) and monthly e-Newsletter 7 years working in behavioral health doing public communications
- 3. What we’ll cover Social Media Policies Social Networking Strategies & Best Practices for Facebook Blogging Email Marketing Twitter LinkedIn + a few other examples Content Ideas Time Management Tips & Tricks
- 4. The Social Media Revolution http://www.youtube.com/watch?v=fpMZbT1tx2o
- 5. A few definitions Social Networking The use of dedicated websites and applications to communicate informally with other users, or to find people with similar interests to oneself. Social Media Websites and applications used for social networking. Social Marketing The systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.
- 6. Who’s using social media? 50% of all adults use social networking sites 61% of adult internets users under 30 use social networking sites on a typical day Biggest growing segment = Baby Boomers (ages 50-64) 32% use social media on a typical day, up 60% since last year Source: www.pewinternet.org/Reports/2011/Social-Networking-Sites.aspx
- 8. Uses for social networking Connect Share information Publish original content Ask questions, find answers Research Find support What else?
- 9. Millions use social media worldwide. “The Big Three” • More than 750 million users • More than 100 million active users • More than 120 million members Sources: http://www.facebook.com/press/info.php?statistics; http://mashable.com/ 2011/09/08/twitter-has-100-million-active-users/; http://press.linkedin.com/about/ (retrieved 9/9/11)
- 10. Plus… • More than 10 million users in first three weeks • 2nd most popular search engine • More than half of social media referral traffic • Powers 14.7% of top million websites in world Sources: http://mashable.com/2011/07/16/google-plus-guide/; http://mashable.com/2010/12/28/social-media-marketing- predictions/; http://www.readwriteweb.com/archives/stumbleupon_delivers_half_of_us_social_media_traff.php; http://wordpress.org/news/2011/08/state-of-the-word (retrieved 9/10/11)
- 12. Why use social media? Mostly free (except for time) Easy way to get out information fast, in real time, and reach a big audience Levels the playing field Gives everyone a voice Allows people to connect all over the world at any time Establishes expertise Platform to educate, advocate, inform Why else?
- 13. Writing a Social Media Strategy 1. Who is your audience? 2. What actions do you want your audience to take? 3. What does your audience need to believe in order to take those actions? 4. Which social media channel (or channels) will you utilize? (e.g., blog, Facebook) 5. What will you talk about? 6. What is your social media policy?
- 14. What’s your social media policy? When you post something on a social media site, imagine that post on a billboard for everyone to see. With your name on it.
- 15. What your policy should consider Who is allowed to post for your organization? Where? What will the posts say? Do social media postings need to be approved? How will your posts comply with your confidentiality policies? How will you handle negative comments? Are employees allowed to post or comment during work hours? (Can they access the social networking sites?)
- 16. More policy considerations What is appropriate to share; not to share on a social networking site? What is your procedure for sharing client stories, photos or videos? How will you educate staff, volunteers, board, supporters, etc. on utilizing your social media sites? What happens if staff, volunteers, board, etc. don’t comply with the social media policy? Who is the go to person if/when questions arise?
- 17. Be clear and set boundaries
- 18. Why Facebook? Most widely used social network in the world Reach all ages Connect and share with people in recovery, alumni, donors, community partners, supporters and more Publishing platform Spread the word about what you do Why else?
- 19. Getting Started: Facebook Pages Create a page, not a personal profile (facebook.com/ pages/create.php) Fill in all information: about, info, mission, etc. Upload a profile picture and 5 more for the top of the page With 25 fans, create a unique url (facebook.com/ username) “Like” other pages Add a few status updates before telling everyone
- 21. Gain “Likes” in Facebook Tell your “friends” via your personal account; ask others to tell their “friends” about your page Tag other like-minded pages in your status updates so the posts will also appear on that page’s wall (type the @ symbol to bring up pages you like) Comment on Facebook as your business Tell people online and offline about your page: website, email signatures, events, waiting room, marketing materials, newsletters, other social networking sites, etc. Follow best practices Use Facebook Ads
- 22. Facebook Content Ideas Your (or your organization’s) thoughts, ideas and observations Links to your blog posts and e-newsletters Inspirational quotes Video and photos Info about upcoming groups, events, workshops, etc. Ask questions (How do you celebrate recovery?) Information from partners or other helpful resources Relevant news articles or blog posts What else?
- 24. Facebook Best Practices Have a strategy (tweak as needed) Share regularly, but not too much – don’t hog the news feed! (best times: noon or on Saturday) Aim for at least 3 posts per week to keep things active and engaged Don’t limit people’s ability to share on your page Monitor, monitor, monitor! Reply to comments, keep the conversation going Be authentic! *Source: socialtimes.com/infographic-reveals-the-best-times-to-post-to-twitter-facebook_b67570
- 26. Why Blog? Establish expertise Your platform to educate, inform, advocate, etc. Build brand awareness Drive traffic to your website (SEO) Why else?
- 27. Blogging Platforms Wordpress.com (free) or Wordpress.org (need hosting, better options) Blogger.com (Blogspot) Tumblr.com (somewhere between Twitter and a full- fledged blog) Posterous.com Many websites are built with blogs
- 28. Blog Content Ideas Your specific expertise Stories of treatment success, recovery Education for family and friends affected by addiction News/Research from addiction and recovery fields Public policy issues (be informative) Current events Guest post or cross-post What else?
- 29. Writing a blog post Most important info goes in first paragraph Use bold or italics to emphasize information Bullets and lists make content manageable Consider keywords in titles and in post Invite your readers to comment
- 31. Blogging: It pays to be timely
- 32. Blogging Best Practices Have a strategy (tweak as needed) Find your voice Use tags, categories, social media sharing options Keep posts simple and short, add an image Aim for at least 1-2 posts per week (more in the beginning) Monitor and reply to comments Share/Publish posts on other social networks Be authentic!
- 34. Why Email Marketing? 92% of adults have an email address* Keep in front of audience on a regular basis Message targeting Build and track your supporters Opt-in options to ensure quality contacts Easy to share Integrates well with social media Save printing and mailing costs, trees *pewinternet.org/Reports/2011/Search-and-email.aspx
- 35. Email Marketing Platforms Constant Contact Emma GetResponse MailChimp GraphicMail Vertical Response Benchmark Email iContact
- 36. Uses for Email Marketing Newsletters Event invites Donation or volunteer appeals Action alerts Group, workshop, meeting info What else? http://archive.constantcontact.com/fs073/1102132942858/ archive/1107295506687.html
- 37. Email Marketing Best Practices Only send emails to those that have requested them Send the content your subscribers expect Have a regular email schedule (monthly, bi-monthly, etc.) Send during the week, avoid Fridays Include option to unsubscribe Have an html and text version From address should be recognizable Avoid multiple exclamation points and all caps Build your list online and offline
- 38. Why Twitter? Microblogging service (140 characters or less) Real-time information network Publishing platform Social search engine Be where people are sharing what’s on their mind on every topic imaginable
- 39. The Language of Twitter Handle: Your Twitter username is referred to as your handle, and is identified with the @ symbol (ex. @anotherjenb) Tweet: What posts are called on Twitter Follow: The act of connecting with someone on Twitter RT/Retweet: When someone posts something like, you can RT it and share it with your followers DM/Direct Message: A private note between two users on Twitter Hashtag: Words preceded by a # sign; can be used to tie various tweets together and relate them to a topic
- 40. The Language of Twitter (cont’d) Lists: A way to combine select people you follow on Twitter into a smaller feed Search: Use Twitter's search feature to look for tweets containing a keyword, phrase or hashtag Timeline: The chronological listing of all tweets in a given feed, be it your own, in a list, or another user’s Tweetup: A term for in person events (i.e., meetups) that spring from Twitter connections More lingo description: socialquickstarter.com/content/6-whats_twitter
- 42. Twitter Best Practices Have a strategy (tweak as needed) Display a complete bio and profile pic Share as much as you want (1-4 tweets/hr ideal, best times: 5pm, midweek and on the weekends)* Interact – ask questions, answer questions, mention people, comment on tweets Follow and be followed Reply to RTs, FFs, mentions, etc. Be authentic! *Source: socialtimes.com/infographic-reveals-the-best-times-to-post-to-twitter-facebook_b67570
- 43. Twitter Best Practices Have a strategy (tweak as needed) Display a complete bio and profile pic Share as much as you want (1-4 tweets/hr ideal, best times: 5pm, midweek and on the weekends)* Interact – ask questions, answer questions, mention people, comment on tweets Follow and be followed Reply to RTs, FFs, mentions, etc. Be authentic! *Source: socialtimes.com/infographic-reveals-the-best-times-to-post-to-twitter-facebook_b67570
- 44. Why LinkedIn? #1 Social network for business Grow professional relationships Participate in professional discussions Recruit staff and volunteers Publishing platform What else?
- 45. LinkedIn Best Practices Have a strategy (tweak as needed) Individual, organization or both? Have a complete profile and picture Add connections (under Contacts tab) Interact Join relevant groups; create a group Comment on group discussions or start a group discussion Ask and/or answer questions (linkedin.com/answers) Share blog posts or interesting articles Make recommendations
- 48. More Social Networking Sites Google +: cross between Facebook and Twitter YouTube: video sharing Flickr: photo sharing StumbleUpon: social bookmarking
- 49. Other Strategies Recovery-specific / wellness social networking sites Sober24 (sober24.com) The Second Road (thesecondroad.org) Wellsphere (wellsphere.com) Mobile Marketing Smart phone apps Text message marketing
- 51. You are not alone campaign http://youtu.be/ckesWdaW6Jg
- 52. You are not alone campaign: The Partnership at Drugfree.org
- 53. Time Management Tips Dedicate a specific amount of time each week to social networking Develop an editorial calendar (or have regular meetings) Set up Google Alerts to keep track of topics (google.com/ alerts) Use automatic publishing tools like NetworkedBlogs Use a social media dashboard like TweetDeck or Hootsuite Sign up for NutshellMail (nutshellmail.com) Post and monitor using a smart phone Know when to ask for (or hire) help
- 54. Listening Tools Wiki http://socialmedia-listening.wikispaces.com/Tools
- 55. More Resources Social Media Quickstarter: socialquickstarter.com Facebook for Business: facebook.com/business Mashable – The Social Media Guide: mashable.com Social Media Examiner: socialmediaexaminer.com Join Together: drugfree.org/join-together About.com Alcoholism: alcoholism.about.com Beth’s Blog: bethkanter.org Kivi’s Nonprofit Communications Blog: nonprofitmarketingguide.com/ blog Katya’s Non-profit Marketing Blog: nonprofitmarketingblog.com
- 56. Final Tips Know your audience (and where they are) Have a strategy Engage Monitor Don’t be afraid to experiment!
- 57. Stay Connected Jennifer Barbour email: jennifer@anotherjennifer.com phone: 207.653.4542 website: anotherjennifer.com (links to blog + writing lab pages) facebook: facebook.com/writinglab twitter: @anotherjenb stumbleupon: stumbleupon.com/stumbler/anotherjenb/ google+: plus.google.com/u/0/113035568086313299781/about