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Jordan Baldock
   Twitter – I used twitter to post updates about the
    release of my film as well as a link to the
    finished production.

   YouTube – YouTube was used as a format to
    release the film and also allow people to view it
    and give feedback on their thoughts.

    Facebook – I used this social networking site to
    release images of the magazine as well as the
    poster and links to the trailer. I also used it to
    collect third party feedback from polls and
    questionnaires.
FACEBOOK                  TWITTER               YOUTUBE
Comment – Jonny        @Rhys21wil               Comment – Jsb23
Maddock: “ I love the  “looks good, very        “I like the different
trailer, makes me want creepy”                  camera angles”
to watch the film”
Comment – James           @km1993               Comment -
Parker: “ good use of     “Good effort, quite   Mad_jon1993
sound and audio”          hard to understand    “Could do with being
                          the plot though”      brighter”
Comment – Charlotte
Wilson: “The trailer is
too dark in my opinion
but sound is used
well”
Positive Points                     Negative Points
Camera Angles                       Video quality
Sound                               Brightness




Feed-back from my target Audience was extremely important and
allowed me to know whether it was effective and whether my target
audience were being addressed. It is also important to acknowledge
negative feedback as well as positive feedback as it allows you to
see where things went wrong and how it could be made better if this
task was repeated.
   Media Conventions used –
   In my trailer I used dark settings which did not feature any other
    people, this follows the conventions I identified at the start of the
    coursework where settings are used to enhance the feeling of
    isolation and being alone.
   I emphasised the idea that the victim is being followed and that the
    victim is not aware of this. This again is a common convention used
    by this genre.
    I applied title screens to my trailer, from my analysis I identified
    that this was used in al trailers. I applied the appropriate age “green
    screen”, as well as title shots for film production & the film
    title/coming soon shot.
   I used my trailer to build up to an event (turning round and seeing
    the attacker), from my analysis this was a common convention. I also
    synchronised this with dramatic and tension building sound.
   Finally used a variety of camera angles, particularly the POV shot
    which again is a common feature in horror genre trailers.
   Media Conventions challenged/developed:
   I challenged the convention that many trailers have a linear
    element to them i.e. they show a storyline from start to finish.
    I did not want to do this with my trailer as I believe that it
    would reveal a plot line and therefore discourage people to
    view the film.
   I also challenged the convention that most teaser trailers use
    title screens to name a popular/influential actor. I chose not
    to do this as my trailer did not feature a popular or influential
    actor.
   I developed the convention surrounding the point of view
    shot, usually this is applied but only to the attacker, in this
    case I used a point of view shot for both attacker and victim
    to give both perspectives.
   I believe that my combination of ancillary tasks and main product
    all collaborate into something called a „House style‟
   A house style is where a specific usage and editing conventions are
    used to ensure a stylistic consistency in a particular publication or
    series of publications.
   I believe that I have successfully accomplished this with my 3 tasks
    as they are all succinct and tie in to the same theme, however the
    plot or storyline is not given away therefore no twist is revealed.
   I believe that both of my ancillary tasks are successful at advertising
    and promoting the film, as well as all three tasks being effective at
    appealing to a target audience and this has been proved from my
    audience feedback.
   Audience feed-back was a key part of all three of my tasks, it
    allowed me to evaluate my progress as well as allowing me to
    decide whether my product was a success i.e. it appealed to
    my target audience and they thought it was effective.
   Its vital that the target audiences of all three products
    liked/related to them as they are the people I need to buy my
    products in order to be a success
   Not only was audience feedback important in the post-
    construction phase, it was also important in the planning and
    research stages, it allowed my to find out what they thought
    was most effective, why and what would inspire them to
    purchase/come to view my film. This was really helpful before
    constructing.
   I also thought it was very important to correct the
    „right‟ feedback from a specific criteria of people.
    Therefore I sourced people by asking them if
    they liked the horror genre before giving me
    feedback, this is because someone who does not
    like the genre will not like the product whether it
    is effective or not.
   As well as this I learnt that it is important to
    source specific feedback, not just the whole
    product. I did this by asking which areas they
    thought were effective and the areas they
    thought weren't effective. This allowed me to
    alter and manipulate rather than just starting
    again.
   One of the things that I wish I had done
    regarding audience feedback was too have
    constant feedback stages throughout the
    whole design and construction stages rather
    than just at the end. For example I could of
    sourced feedback on the storyboard and plot
    before beginning filming. This would of
    allowed me to ensure I was filming something
    that would appeal to horror fans.
I analysed teaser trailers through the video
sharing site YouTube to help me understand
what the conventions are and how the trailer
can be effective. As well as this I was able to
research the use of mise-en-scene, editing,
sound and camera angles.

I also used the search engine Google to
research film posters and magazines, as well
as accessing the official websites of film
magazines, such as Total film.
I used the internet to find Blogs for film fans, as well as A2
media blogs to look for inspiration as well as posting for
ideas/advice on filming techniques. For example I posted
on the student room and asked what was the best low-cost
equipment to use for filming.


Finally I also used Facebook to research what conventions
people expected to see from my horror products. I did this
by simply messaging friends and asking for their ideas.
   Filming:
    Sony Xperia Mobile phone – I used this not only for some of
    the still images but also for the filming process. They were
    easily imported to the computer via a USB cable.
   Sony digital still camera- this was used for the poster images
    as this camera had the highest resolution images, these
    images were saved to an SD card and transferred to the PC via
    a USB adaptor
    Windows movie maker – this was used for the editing stages
    of the trailer, it allowed us to edit, rearrange and add audio to
    the clips.
   Video converting software – this was needed in order to
    change the format of the videos, so they could be imported
    as well as uploaded to YouTube.
   Magazine cover and Poster:
    Desktop publishing - Microsoft publisher was used to layer
    and arrange the images into a poster format once they had
    been sufficiently edited.
   Macromedia fireworks – This was not only used for editing
    and cutting out images it was also used to design and
    construct the different fonts.
   Adobe Photoshop – this was used so we could manipulate and
    alter our photos by adding effects, filters and altering the
    colour through the saturation, exposure and temperature
    tools.
   For this stage of the production the majority of technology was not
    new or innovative, for example with the planning of the trailer we
    simply used a hand drawn storyboard which was scanned and
    uploaded to the blog, I believed this was the easiest way to set out
    my ideas.
   For the Poster and magazine cover, we used the Microsoft publisher
    programme to map out basic plan as to the layout and structure we
    wanted.




   Finally, I did put to use new technology in the very first stages of
    each production, I used a programme called MindMAP which allowed
    me to produce a spider diagram of my ideas and thoughts.
   For the evaluation stage we decided to use a power point
    format therefore we used the Microsoft PowerPoint
    programme to do so, as I believed it was easier to annotate
    and edit than if it were in a word document.
   It allowed me to tie together all of my work into one format
    that is easily accessible.
   Media technology has been a pivotal factor in the
    construction of my A2 media and without the use of it I
    simply would not of been able to create what I have, and
    these tasks have taught me that.
   Through this coursework I have learnt to use new
    technologies that I have not previously had to use and thus it
    has helped to develop my skills from the AS portfolio.
   Although I believe my A2 coursework to be a success I still
    met considerable problems throughout its progress, so I have
    also learnt to adapt and overcome these problems.

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Teaser trailer evaluation

  • 2. Twitter – I used twitter to post updates about the release of my film as well as a link to the finished production.  YouTube – YouTube was used as a format to release the film and also allow people to view it and give feedback on their thoughts.  Facebook – I used this social networking site to release images of the magazine as well as the poster and links to the trailer. I also used it to collect third party feedback from polls and questionnaires.
  • 3. FACEBOOK TWITTER YOUTUBE Comment – Jonny @Rhys21wil Comment – Jsb23 Maddock: “ I love the “looks good, very “I like the different trailer, makes me want creepy” camera angles” to watch the film” Comment – James @km1993 Comment - Parker: “ good use of “Good effort, quite Mad_jon1993 sound and audio” hard to understand “Could do with being the plot though” brighter” Comment – Charlotte Wilson: “The trailer is too dark in my opinion but sound is used well”
  • 4. Positive Points Negative Points Camera Angles Video quality Sound Brightness Feed-back from my target Audience was extremely important and allowed me to know whether it was effective and whether my target audience were being addressed. It is also important to acknowledge negative feedback as well as positive feedback as it allows you to see where things went wrong and how it could be made better if this task was repeated.
  • 5. Media Conventions used –  In my trailer I used dark settings which did not feature any other people, this follows the conventions I identified at the start of the coursework where settings are used to enhance the feeling of isolation and being alone.  I emphasised the idea that the victim is being followed and that the victim is not aware of this. This again is a common convention used by this genre.  I applied title screens to my trailer, from my analysis I identified that this was used in al trailers. I applied the appropriate age “green screen”, as well as title shots for film production & the film title/coming soon shot.  I used my trailer to build up to an event (turning round and seeing the attacker), from my analysis this was a common convention. I also synchronised this with dramatic and tension building sound.  Finally used a variety of camera angles, particularly the POV shot which again is a common feature in horror genre trailers.
  • 6. Media Conventions challenged/developed:  I challenged the convention that many trailers have a linear element to them i.e. they show a storyline from start to finish. I did not want to do this with my trailer as I believe that it would reveal a plot line and therefore discourage people to view the film.  I also challenged the convention that most teaser trailers use title screens to name a popular/influential actor. I chose not to do this as my trailer did not feature a popular or influential actor.  I developed the convention surrounding the point of view shot, usually this is applied but only to the attacker, in this case I used a point of view shot for both attacker and victim to give both perspectives.
  • 7. I believe that my combination of ancillary tasks and main product all collaborate into something called a „House style‟  A house style is where a specific usage and editing conventions are used to ensure a stylistic consistency in a particular publication or series of publications.  I believe that I have successfully accomplished this with my 3 tasks as they are all succinct and tie in to the same theme, however the plot or storyline is not given away therefore no twist is revealed.  I believe that both of my ancillary tasks are successful at advertising and promoting the film, as well as all three tasks being effective at appealing to a target audience and this has been proved from my audience feedback.
  • 8. Audience feed-back was a key part of all three of my tasks, it allowed me to evaluate my progress as well as allowing me to decide whether my product was a success i.e. it appealed to my target audience and they thought it was effective.  Its vital that the target audiences of all three products liked/related to them as they are the people I need to buy my products in order to be a success  Not only was audience feedback important in the post- construction phase, it was also important in the planning and research stages, it allowed my to find out what they thought was most effective, why and what would inspire them to purchase/come to view my film. This was really helpful before constructing.
  • 9. I also thought it was very important to correct the „right‟ feedback from a specific criteria of people. Therefore I sourced people by asking them if they liked the horror genre before giving me feedback, this is because someone who does not like the genre will not like the product whether it is effective or not.  As well as this I learnt that it is important to source specific feedback, not just the whole product. I did this by asking which areas they thought were effective and the areas they thought weren't effective. This allowed me to alter and manipulate rather than just starting again.
  • 10. One of the things that I wish I had done regarding audience feedback was too have constant feedback stages throughout the whole design and construction stages rather than just at the end. For example I could of sourced feedback on the storyboard and plot before beginning filming. This would of allowed me to ensure I was filming something that would appeal to horror fans.
  • 11. I analysed teaser trailers through the video sharing site YouTube to help me understand what the conventions are and how the trailer can be effective. As well as this I was able to research the use of mise-en-scene, editing, sound and camera angles. I also used the search engine Google to research film posters and magazines, as well as accessing the official websites of film magazines, such as Total film.
  • 12. I used the internet to find Blogs for film fans, as well as A2 media blogs to look for inspiration as well as posting for ideas/advice on filming techniques. For example I posted on the student room and asked what was the best low-cost equipment to use for filming. Finally I also used Facebook to research what conventions people expected to see from my horror products. I did this by simply messaging friends and asking for their ideas.
  • 13. Filming:  Sony Xperia Mobile phone – I used this not only for some of the still images but also for the filming process. They were easily imported to the computer via a USB cable.  Sony digital still camera- this was used for the poster images as this camera had the highest resolution images, these images were saved to an SD card and transferred to the PC via a USB adaptor  Windows movie maker – this was used for the editing stages of the trailer, it allowed us to edit, rearrange and add audio to the clips.  Video converting software – this was needed in order to change the format of the videos, so they could be imported as well as uploaded to YouTube.
  • 14. Magazine cover and Poster:  Desktop publishing - Microsoft publisher was used to layer and arrange the images into a poster format once they had been sufficiently edited.  Macromedia fireworks – This was not only used for editing and cutting out images it was also used to design and construct the different fonts.  Adobe Photoshop – this was used so we could manipulate and alter our photos by adding effects, filters and altering the colour through the saturation, exposure and temperature tools.
  • 15. For this stage of the production the majority of technology was not new or innovative, for example with the planning of the trailer we simply used a hand drawn storyboard which was scanned and uploaded to the blog, I believed this was the easiest way to set out my ideas.  For the Poster and magazine cover, we used the Microsoft publisher programme to map out basic plan as to the layout and structure we wanted.  Finally, I did put to use new technology in the very first stages of each production, I used a programme called MindMAP which allowed me to produce a spider diagram of my ideas and thoughts.
  • 16. For the evaluation stage we decided to use a power point format therefore we used the Microsoft PowerPoint programme to do so, as I believed it was easier to annotate and edit than if it were in a word document.  It allowed me to tie together all of my work into one format that is easily accessible.
  • 17. Media technology has been a pivotal factor in the construction of my A2 media and without the use of it I simply would not of been able to create what I have, and these tasks have taught me that.  Through this coursework I have learnt to use new technologies that I have not previously had to use and thus it has helped to develop my skills from the AS portfolio.  Although I believe my A2 coursework to be a success I still met considerable problems throughout its progress, so I have also learnt to adapt and overcome these problems.