2. The Aim
The aim of any film opening, of any genre, is to ‘Hook’
the audience into watching the rest of the film. Although
the techniques for this is varied with genres and
personal preference.
Opening are usually either unclear and mysterious or
they jump right into the film. The reasoning between the
choices of the two relies on what genre your film is and
who the target audience are.
3. Typical codes and conventions
In every film opening there must be credits and a
production name and logo
Introduces characters and genre
Establishes location
Introduces and starts the plot line
Uses techniques to ‘Hook’ the audience into watching the
rest of the film- the enigma
4. BBFC- the certificate that is
awarded and is given a age
rating to make sure that every
film is suitable for the audience
that is about to watch it- vital in
the cinema!
Television production logo and sound
which lets the audience know who
made the film and the music and noise
of this particular opening is very
identifiable as 20th century fox
television.
This is the opening title of ‘The Girl
With The Dragon Tattoo’. It
represents the genre as its very dark
and mysterious.
5. This shot shows the actress’s
name who plays the protagonist
and also has the main character
in the back on her sofa. This
means that the audience know
who the story line will revolve
around.
This shot shows the protagonist in
her environment- a snowy village.
6. This is from ‘Despicable Me’, this
screen shot establishes the genre-
Children’s Comedy. We can also see
that is an animation.
Metro Goldwyn Mayer an American
media company, involved primarily in
the production and distribution of
films and television programs.
This shot from James Bond Quantum
of Solace, clearly sets the setting and
location. It also reveals the likely
genre because its an exotic location, it
might be an action adventure.
