Jeff Myers, Creative + Strategy for THIS IS RED, presents at the opening plenary for the Jazz Connect Conference 2013.

1. Innovation & Inspiration
Jeff Myers
Creative + Strategy | THIS IS RED

2. What
I do

3. What What I do
I do applied
to jazz

4. What What I do A few
I do applied lessons
to jazz

6. Lesson #1/3

7. Lesson #1/3
Stubborn Optimist
Improvisational music has taught
me to approach scenarios knowing
that there are always solutions

10. Heinz.com | Crafting a Digital Experience for an Icon
The Power
of the
Keystone
lies in the
highest
common
ground
of Heinz 3
offerings
/
WE ALL WANT TO BE
ROCKSTARS
Global Strategy Creative Development

11. Problem Solving

12. Problem Solving
STARTUP GLOBAL ICON MOTHER RUSSIA

13. Thinking + Doing

14. Thinking + Doing
What are we trying
to achieve?

18. Thinking
What forces are in play?

19. Understand Context

20. Thinking
How can we make this
better?

21. Doing

22. Doing: Fail Faster

24. Lesson #2/3
Individual Individual Individual Incremental
Problem Thinking Solution Value

25. Lesson #2/3
Individual Individual Individual Incremental
Problem Thinking Solution Value
Holistic Holistic Holistic Massive
Problem Thinking Solution Value

26. Jazz as a client
JAZZ FORWARD COALITION

27. Thinking
What are we trying to achieve?
What forces are in play?
How can we make this better?
Doing

28. What are we trying to achieve?
Increase volume of ticket
sales in jazz venues in
USA sustainably

29. What forces are in play?
Presenters Jazz establishment Consumers

30. Consumers:
Augment the
existing audience
with “jazz friendlies”
Objective:
Increase volume of
ticket sales in jazz
venues in USA
sustainably
Presenters:
Operational &
organizational
support to sustain a
new audience

31. Consumers:
Objective:
Increase volume of
ticket sales in jazz
venues in USA
sustainably
Presenters:

32. Consumers:
Objective:
Increase volume of
ticket sales in jazz
venues in USA
sustainably
jazz
Presenters: commons
Insight: Trade Strategy:
Jazz presenters often are Enable presenters to capture
working siloed from other each and mine rich data to give
other with limited access to focus and leverage to the jazz
best practices and rich data industry as a whole

33. Insight: Consumer
Strategy:
Consumers: Jazz friendlies want to Lower the barrier to entry by
expand their aesthetic, easing jazz newbies into the
but are intimidated to see experience with familiar
jazz for their first time interactions (friends, sharing, etc)
gigDIG
Objective:
Increase volume of
ticket sales in jazz
venues in USA
sustainably
jazz
Presenters: commons
Insight: Trade Strategy:
Jazz presenters often are Enable presenters to capture
working siloed from other each and mine rich data to give
other with limited access to focus and leverage to the jazz
best practices and rich data industry as a whole

34. Presenters: Consumers:

35. Moving Jazz Forward

36. Lesson #3/3
Big
Problems

37. Lesson #3/3
Q: How do you eat
an elephant?

38. Lesson #3/3
Q: How do you eat
an elephant?
A: One bite at a time

39. Do

40. Do one thing

41. Thank You
Jeff Myers
Creative + Strategy | THIS IS RED
@thisisredagency.com
facebook.com/thisisred
thisisredagency.com