1.
PERSONAL BRAND EXPLORATION
Jazmine Sandoval
Project & Portfolio I: Week 1
January, 2023

2.
I go by Hennessy. I live in Indianapolis where not
much goes on. There isn’t much of a name for the
underground music scene in Indy. For only being
apart of 3 shows in 2022 from August, September,
November and October, I have seen all types of
crazy in those 3 months. The music Industry is no
joke. I want to gain more knowledge and experience
as I do want to be a manager in the music industry. I
have some skills along with my creative and artistic
skills that I can put into my work like in Marketing,
Promotions and Event Coordination.
IDENTITY
Picture of You
Goes Here

3.
PROFESSION
Potential Job Titles:
• Advertising & Promotions
Manager
• Public Relations Manager
• Marketing Manager
BRAND ARCHETYPE - with a
Magician archetype, I focus on
transformation and visualizing the
future. I use magic like skills to
make change and transformations
with everything and everyone.
ARTIST MANAGER for MUSIC INDUSTRY
Picture Relevant
to Your Industry
Goes Here

4.
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Emarie Lars
Outreach Plan:
• I will prepare a prewritten email to send to her
• I will contact Emarie Lars through Email.
• I will follow up with her in 1-2 weeks.
PROFILE
PICTURE [Agent] at [Paradigm Talent
Agency]
Soshyan Petroulas
Outreach Plan:
• I will prepare a prewritten letter.
• I will contact Soshyan Petroulas through Email or
LinkedIn.
• I will follow up in 2 weeks.
PROFILE
PICTURE [Head of Marketing] at
[TOORLY]
Nextel Outreach Plan:
• I will prepare a prewritten letter.
• I will contact Nextel Through Email or Instagram
• I will follow up with him in 1-2 weeks.
PROFILE
PICTURE [Artist Manager] at [Twizzy
Rich Entertainment]

5.
GOALS
Short Term: (Immediately After Graduation, 2024)
• In 2024, I want to have already gotten a head start
into my career and made a name for myself. For
example as of 2022, I gotten a small boost with some
experience. I want to have gotten a position as in
intern at a small label.
Mid Term: (2025)
• In 2025, I would like to be working in a position at a
small label. I want to have gotten plenty of
connections and met people and have good
knowledge into my industry where I wouldn’t need
that much mentoring.
Long Term: (2026)
• In 2026, I wish to be working at a big or small label as
a manager. I want to have gotten enough knowledge
and experience that I can do things on my own with
no guidance and have grown a name for myself.

6.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Document Management Software
SOFT
HARD
Novice / Adept / Expert
Spreadsheet Software Novice / Adept / Expert
Communications and Media Novice / Adept / Expert
Graphics or Photo Imaging Software Novice / Adept / Expert
Desktop Publishing Software
SOFT
HARD
Novice / Adept / Expert
Video Creation and Editing Software Novice / Adept / Expert
Calendar and Scheduling Software Novice / Adept / Expert
Time Management Novice / Adept / Expert

7.
I’ll help myself achieve my goals in the
music industry by communicating with
others.
PROMISE

8.
CREDENTIALS
Work Experience:
• Digital Dystopia, Intern
• Digital Dystopia 2, Intern
• Spooktopia, Intern/ Makeup Artist
Education:
• Music Management, B.S., Full Sail University 2024
Volunteer Work:
• Digital Dystopia
• Digital Dystopia 2

9.
COMPETITION
Soshyan Petroulas
Industry Experience:
• Music Industry
Education:
• Vassar College, B.A. Media Studies 2017
Leadership Experience:
• Project Manager at HiKari Ultra Records
• A&R and Creative Intern at CHNLD Creative Artist
Management / License to Rock
Skills and Proficiencies:
• Digital Media- Ana Blum
• Public Speaking- Ayesha Diatta
• Communication- Cyrus Cohen
Hennessy
Overall Online Presence:
• 500+ connections. Detailed and professional Active on
social media.
• Grade: Average, 75 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Music Industry
Education:
• Music Management, B.S. Full Sail University 2024
Leadership Experience:
• Intern at R.I.P Productions
• Marketing and Event Coordinator ar R.I.P
Productions
Skills and Proficiencies:
• Coordination -R.I.P Productions
• Communications and Media - R.I.P Productions
• Calendar and Scheduling Software- R.I.P Productions
Overall Online Presence:
• 0 connections. Not active on social media. Linkedin Not
updated.
• Grade: Poor, 45 out of 100

10.
COMPETITION
Charlene Bryant
Noteworthy Experience:
• Sales Manager at RCA Inspiration Sony Music
Entertainment
• Founder of Riveter Management
Hennessy
HEADSHOT HEADSHOT
Industry Experience:
• Music Industry
Education:
• Belmont University , B.A. Music Business
Skills and Proficiencies:
• Music Industry - Sony Music Entertainment
• Social Media - Sony Music Entertainment
• Management - Prophocey CEO
Overall Online Presence:
• 500+ connections. Professional and active.
• Grade: Superior, 100 out of 100
Industry Experience:
• Music Industry
Education:
• Music Management, B.S. Full Sail University 2024
Leadership Experience:
• Intern at R.I.P Productions
• Marketing and Event Coordinator ar R.I.P
Productions
Skills and Proficiencies:
• Coordination -R.I.P Productions
• Communications and Media - R.I.P Productions
• Calendar and Scheduling Software- R.I.P Productions
Overall Online Presence:
• 0 connections. Not active on social media. Linkedin Not
updated.
• Grade: Poor, 45 out of 100

11.
BRAND POSITION
For [Artists] who [Need help growing], I provide
[PEERFORMANCE OPPORTUNITIES AND
MUSICAL CONNECTIONS] because [I WANT
THE MUSIC SCENE TO GROW AND I WANT TO
HELP YOU IN YOUR MUSIC CAREER.]
“NICKNAME?”

12.
NETWORKING &
MARKETING
Industry Events & Organizations
• Music Session/Networking Kickback
‣ Oct 2022 | Private
• Spooktopia
‣ Oct 2022 | Shelby St Venue
• Digital Dystopia 2
‣ Sept 2022 | Shelby St Venue
Digital Marketing
• Primary Content: I will create show flyers for upcoming
hosted shows
• Primary Tools: I will use Instagram, Tiktok and Twitter to
promote the music show flyers
• Website:I will keep my website updated with upcoming show
dates for the audience
Picture of You
Goes Here

13.
PROFESSIONAL DEVELOPMENT
Mentor
• I wish to encounter a mentor that has experience in the
music industry and has dealt with the struggles. I want
them to guide me to the right path and fill me with
knowledge. 2023
Formal Education
• Music Management B.S. Full Sail University, 2024
Technical Skills
• Desktop Publishing Software- 2023
• Spreadsheet Software - FSU 2023
• Graphics or Photo Imaging Software- 2023
Soft Skills
• Communications and Media- FSU, 2023
• Time Management - R.I.P Productions , November
2023
• Public Speaking - R.I.P Productions, August 2023

14.
Pitch
I can make the magic happen with connections and opportunities. Upcoming artist and want
to have a name for yourself? Come to me and I have many opportunities for you. I want to
guide you and help your label/self.
“

15.
REFERENCES
•
‌
DUYHO. “Emarielars.” SGLyric App, sglyric.com/
artists/2679354/emarielars. Accessed 8 Jan. 2023.
• “Google Image Result for Https://
D2kq0urxkarztv.cloudfront.net/
5f21d7f2d2e8bc007bf7a34c/4007309/
Upload-59d4e0ac-46d8-4618-
A6b3-1f2b8b3837ad.jpg?
W=1441&E=Webp&CX=87.00653594771245&CY
=0&CW=1873.986928104575&CH=2560.”
• Www.google.com, images.app.goo.gl/
qCEVCX3s7YYSm8S58. Accessed 8 Jan. 2023.
• “Google Image Result for Https://
Www.musicianwave.com/Wp-Content/Uploads/
2022/02/Gender-Inequality-Music-
Industry-788x525.Jpg.” Www.google.com,
images.app.goo.gl/Dev95H2HffdE7RCM7.
Accessed 8 Jan. 2023.
• LinkedIn. “Charlene Bryant.” LinkedIn,
www.linkedin.com/in/charlenebryant/.
• LinkedIn. “Soshyan Petroulas.” LinkedIn,
www.linkedin.com/in/soshyanpetroulas.
• OnetOnLine. “11-2021.00 - Marketing Managers.”
Onetonline.org, 2019, www.onetonline.org/link/
summary/11-2021.00.
• OnLine, Onet. “11-2011.00 - Advertising and
Promotions Managers.” Onetonline.org, 2011,
www.onetonline.org/link/summary/11-2011.00.
• OnetOnLine “11-2032.00 - Public Relations
Managers.” Www.onetonline.org,
www.onetonline.org/link/summary/11-2032.00.