2. +
What is MOTIVATION?
Derived from the Latin
Word “MOVERE” which
means “to move.”
The processes that account
for an individual’s intensity,
direction and persistence
of effort towards attaining a
goal
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Three Key Aspects of Motivation
ACTIVATION-involves the
decision to initiate a
behavior.
PERSITENCE-is the continued
effort toward a goal even
though obstacles may exist.
INTENSITY-can be seen in the
concentration and vigor that
goes into pursuing a goal.
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Extrinsic vs. Intrinsic Motivation
Extrinsic Motivation
are those that arise from
outside of the individual
and often involve rewards.
Intrinsic Motivation
are those that arise from
within the individual.
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Theories of Motivation
Content Theories
WHAT MOTIVATES US?
Process Theories
WHY & HOW MOTIVATION OCCURS?
Reinforcement Theories
HOW OUTCOME INFLUENCE
BEHAVIOR?
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Abraham Maslow
(April 1, 1908 – June 8, 1970)
was an American
Psychologist who was best
known for creating
Maslow’s Hierarchy of
needs. He stressed the
importance of focusing on
the positive qualities in
people, as opposed to
treating them as a "bag of
symptoms.”
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Clayton Aldefer
(September 1, 1940)
is an American
Psychologist who further
developed Maslow’s
hierarchy of needs by
categorizing the hierarchy
into his ERG Theory
(Existence, Relatedness
and Growth)
jaytaryela
11. +Douglas McGregor
(1906-01 October 1964)
Was a management professor att
the MIT Sloan School. His 1960 book
the “The Human Side of Enterprise”
had a profound influence on
education on practices. He
identified an approach of creating
an environment within which
employees are motivated via
authoritative, direction and control
or intergration and self-control,
which he called Theory X and
Theory Y respectively.
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ContentPerspectives
Need to be cotrolled
Don’t like work
Need to be pushed
to be more
productive
Need incentive
schemes
Have to be directed
to do things that they
don’t enjoy
Want to be involved
Cant think for
themselves and make
decisions
Share ownership of
tasks
Will find work more
rewardind and a
variety of tasks
Have good ideas
Can engage in some
level of self-
maangement
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Frederick Herzberg
(April 18, 1923 – January 19,2000)
born in Massachusetts was
an American psychologist
who became one of the
most influential names in
business management. His
famous work is the job
enrichmment and
Motivator-Hygiene Theory.
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David McClelland
(May 20, 1917 – March 27, 1998)
An American
psychologist, noted for his
work on Need Theory. He
is also credited with the
development of
Achievement Motivation
Theory
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ContentPerspectives
DOMINANT
MOTIVATOR
CHARACTERISTICS OF THE PERSON
ACHIEVEMENT Has a strong need to set and accomplish
challenging goals.
Takes calculated risks to accomplish their goals.
Likes to receive regular feedback on their progress
and achievements.
Often likes to work alone.
AFFILIATION Wants to belong to the group.
Wants to be liked, and will often go along with
whatever the rest of the group wants to do.
Favors collaboration over competition.
Doesn't like high risk or uncertainty.
POWER Wants to control and influence others.
Likes to win arguments.
Enjoys competition and winning.
Enjoys status and recognition. jaytaryela