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Marketing Education Not Required
Without investigation, I would have expected a
majority of Social Pros to have a marketing or
related degree, given the increasing emphasis
on tying social media to business outcomes in
most large companies. However, this collection
of All-Stars belies that prediction, as just 22%
have marketing/business/advertising degree.
Fully half of the professionals included here have
undergraduate degrees in English, EnglishLiterature,
Public Relations, orJournalism. Given the historically
written nature of social media interactions, this
makes sense. Considering, however, how visually-
oriented social media has become, I wonder if up-
and-coming Social Pros will be more likely to have
art and photography-oriented degrees?
Degrees Held By Social Pros
English/PR/Journalism. . . . . . . . . . . . . . . . . . . . . . . 14
Business/Marketing/Advertising. . . . . . . . . . . . . . . 6
Sociology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Art. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
MIS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Russian . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Spanish . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Psychology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
N/A. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
(One of the Pros double-majored in Spanish and Art.)

Publicada em: Negócios

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