President's Address: Data is the New Creative Soil Think about it (and give or take a few million) - there are over a billion people on social networks, 8 billion hours of video watched on the web each month - that's almost an hour of viewing for every single person on earth. There are around 180 million websites, on about 100 million servers and about 5 million terabytes of data on the internet. The search engines have about .004% of that information indexed. Only a tiny fraction of the digital universe has been explored for analytic value so far. There is hope that in the next 5 years 1/3rd of the information on the internet will be valuable if analysed. This is the most fertile ground for the best creative minds because you will find connections that defy logic and answers that are beyond reason. Stories will arise from patterns and and it will expose human irrationality like never before. This will be the foundation for the next generation of insights and what we do with them will be up to each one of us.

1. Data is the new creative soil I Jayant Murty I Intel Corporation I @jayantmurty

2. “It you torture the data long enough, they
will confess.”
- MIT T-shirt

3. Hunches  Opinions
knowing nothing  formulating hypotheses
Correlationcausality
Data – Getting the fundamentals out of the way
Descriptive. Predictive. Prescriptive

5. DATA WILL REVOLUTIONIZE DECISION MAKING
THE SOCIAL NETWORK WILL DRIVE VALUE
CONSUMER SEGMENTS WILL CEDE TO INDIVIDUALS
Technology will disproportionately transform business
Intel is fuels the space where data drives new cognition

8. Human Genome Project 3 yr : $ 3B Personal Genome Project : 3 days : $ 2k
2014 2016 2020

30. “OMG!!! dis is sooo coool!
i luv ma new fone.
i cant believ ma luck 4 chosin
this! #wellwhatdoyathink”.

45. THAT’S THE TEAM I AM
PART OF THAT THINKS
DIFFERENTLY

46. “If you love data, it can sing like a canary”
- Jayant
THANK YOU