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SEO PPT

SEO Training In Ambala Cantt

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SEO PPT

  1. 1. SEO (SEARCH ENGINE OPTIMIZATION )
  2. 2. OUT LINE • INTRODUCTION • TYPES OF SEO • HOW SEO WORKS • SEO BUILDING BLOCKS KEYWORD CRAWLER LINKS • WHITE HAT • BLACK HAT • SUMMERY
  3. 3. SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results often referred to as "natural," "organic," or "earned" results.
  4. 4. TYPES OF SEO • ON- PAGE • OFF-PAGE
  5. 5. ON-PAGE SEO On Page SEO is the science of optimizing the contents of a website such that it becomes friendlier to the search engines. This technique includes the optimization of texts, images, tags, URL structure, internal links, headers etc.
  6. 6. OFF PAGE SEO Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that.
  7. 7. SEO Optimization Categories • Keywords • Keyword selection and keyword-rich text • Crawler • A crawler-friendly site navigation scheme • Links • Link popularity
  8. 8. WHITE HAT SEO In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
  9. 9. BLACK HAT SEO In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
  10. 10. BLACK HAT VS WHITE HAT

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