Advertising and marketing communications is an interesting and exciting yet challenging and demanding career. A post-secondary marketing communications program provides students with the knowledge and skills to seek employment in this field.

1. How to Build a Rewarding Career in Advertising
and Marketing Communications Management?
A formal education in advertising and marketing communications
management opens doors to a range of careers in diverse fields,
including media buying and planning, copywriting, direct marketing,
account management, promotions, event marketing, production,
promotions and digital/mobile marketing or promotions.
The discipline is exciting and rewarding yet challenging and demanding.
It involves developing messages and campaigns for a variety of media
platforms, including print, broadcast and electronic; reaching out to
audiences and establishing a connection with them; presenting
promotional material in a professional manner; selecting the right media
platform for advertising and promotion; handling advertising issues; and
managing key accounts.
The career prospects in this field are bright. However, it is expected to
increase further in the coming years. It can be attributed to the
emergence of new media platforms, advancement in computer
technology and constant innovations in mobile technology which plays a
significant role in today’s 24/7 connected environment. Therefore, the
current is the right time to build a career in this field.
Breaking into Advertising and Marketing Communications
Management
In order to build careers in this field, individuals must possess critical
skills, creative talent and strategic ability to generate new and exciting
ideas, plan and develop effective campaigns on both traditional and
modern media platforms, and tell persuasive stories to clients.
Centennial College’s marketing and advertising communication program
can help you develop the knowledge and skills required to seek
employment in this field. It is a three-year post-secondary program that
offers a unique blend of theory and practical. The program uses
classroom teaching, presentations, workshops, industry visits, individual
and team projects and industry field placement.
The marketing communication program covers a wide range of
subjects, including Introduction to Agency Advertising, Advertising
Campaign Presentation, and Foundations in Marketing, Tolls and

2. Processes for Communicators, Consumer Psychology, Advertising
Research, Integrated Marketing, Copywriting, Account Management,
Imaging, Communications, Advertising Media Selection, Advertising
Planning and Advertising Design and Production.
It also covers Radio and Television Advertising, Interactive Media and
Print Production, Administration and Finance, Advertising Campaign
Management, Advertising Issues, Advertising Business Writing, Digital
Communications, Broadcast Buying and Measurement, Strategic
Planning, Digital and Social Media and Portfolio Design.
Students will get an opportunity to put their learning into practice in the
sixth semester through an industry field placement. It will help them gain
hands-on experience in a real world scenario and understand the
expectations of modern employers. They will also earn relevant industry
contacts that can be used in future as references.
The advertising program Toronto graduates can choose to either pursue
their careers or apply their academic rewards towards further study.
They may be eligible to participate in an actuated program with selected
universities, institutes and professional associations.
Program Eligibility
In order to apply for this program, the students will need:
 Secondary school diploma or equivalent, or mature student status
 English Grade 12 C or University, or equivalent. Students will need
to take college’s English Skills Assessment for Admission, in case
they don’t fulfill this requirement.
 To attend a mandatory program admission session