Jason Mark is the CEO and Founder of the East London based social media strategy agency, http://floeo.com/ Jason navigates the basic tools available on social media platforms as well as share a case study of their work with YouTube sensation and drummer, Cobus Potgieter, and how they used social media to form The YouTube Band.

1. Social Media + The Arts
Presented by: Jason Mark

2. 01. What is social media?
02. Why is social media important?
03. What are (some of) the big social networks?
Presentation overview
04. 5 social media 'rules'
05. Case study
06. Tools to use
07. Questions

3. 01. What is social media?

4. 'Social Media' is really the fancy term we use to
describe the conversations and sharing that people do
online. Everyday.

5. 1.83
There are
billionInternet users worldwide

6. 2.10
By the end of 2012
billionInternet users worldwide

7. 2.41
MillionInternet users in 2000
internetworldstats.com/af/za.htm

8. 8.52
MillionInternet users in 2011
internetworldstats.com/af/za.htm

9. 20%
Internet
Penetration by end 2012
timeslive.co.za

10. 02. Why is social media important?

11. Realconversationsare happening online all the time. Seriously.

14. FactIt is irrelevant if you personally use or believe in
the value of Social Media. It is what matters to
your current and future clients, customers,
prospects and colleagues.

15. USERAGES
socialbakers.com/facebook-statistics

16. FactSocial Media should be a part of every
businesses marketing strategy, and every
professional's career and business development
plans... even Artists

17. 03. What are (some of) the big social
networks?

20. • Founded 2002
• 175 million registered users
• Generated $522 million revenue in 2011
• 2,447 employees
• 1.8 million registered users in South Africa
en.wikipedia.org/wiki/LinkedIn

22. • Founded 2006
• 554 million registered users
• Generated $350 million revenue in 2012
• 900+ employees
• 5 million users in South Africa - Most in Africa.
en.wikipedia.org/wiki/Twitter

24. en.wikipedia.org/wiki/YouTube en.wikipedia.org/wiki/PayPal

25. Elon Musk

26. 2.03
BillionDollars net worth (2012)
en.wikipedia.org/wiki/PayPal en.wikipedia.org/wiki/Elon_Musk

27. 2.03
BillionDollars net worth (2012)
en.wikipedia.org/wiki/PayPal en.wikipedia.org/wiki/Elon_Musk

28. Born 28 June 1971, Pretoria, South Africa.
en.wikipedia.org/wiki/PayPal en.wikipedia.org/wiki/Elon_Musk

29. • Founded 2005
• 800 million users a month.
• Generated $1.3 billion revenue in 2011
• 700+ employees (estimated)
• 1.7 million users in South Africa (estimated)
en.wikipedia.org/wiki/YouTube

30. • 72 hours of video uploaded per minute
• 12 years of content uploaded everyday
• 4,380 years of content, every year
YouTube.com/t/press_statistics

32. • Founded 2004
• 1 Billion active users
• 618 Million daily mobile users
• Generated $3.71 billion revenue in 2011
• 3,976 employees (June 2012)
socialbakers.com/facebook-statistics

34. 33rd
Worldwide
Most users of Facebook
Ranked
socialbakers.com/facebook-statistics

35. 5,515,460
Active users in the last 2 weeks
socialbakers.com/facebook-statistics

36. " Facebook's mission is to make the world
more open and connected. People use
Facebook to stay connected with friends and
family, to discover what's going on in the world,
and to share and express what matters to
them."
newsroom.fb.com

38. ... But more on this later

39. 04. 5 social media 'rules'

40. 1.Strategy
Set goals or objectives

41. 2.Engage
This is not a place to 'hard sell'

43. 3.Action
Creat value & give value. You'll be valued.

45. 4.Measure
Reach. Engagement. Action.

47. 5.Refine
Be fluid. Adaptable. Aware.

48. Quick recap

49. 1.Strategy

50. 2.Engage

51. 3.Action

52. 4.Measure

53. 5.Refine

54. 05. Case study

56. 1st
2nd

58. Audition UNKNOWN Artists
Select 'A BAND'
Fly to LA & RECORD an album

61. FUNDING?

65. $30,000
...WHAT THE FLIP...

73. 400+
auditions later...

75. Some 'DONT'S'

76. • Don't filter fan comments/reviews
• Don't hard sell or spam fans inboxes
• Don't be afraid of negativity
• Don't leave negative comments un-responded to
• Don't respond in anger / frustration.
• Don't start this, if you not going to commit to it.

77. Another quick recap.

78. • Strategy
• Engage
• Action
• Measure (make sure you know upfront how you will)
• Refine your campaign
• Stay committed
• Remember the 'dont's'
• You can do it. You can.

79. 06. Tools to use

80. • Google Analytics
• YouTube Analytics
• Search HASH tags in Twitter
• Facebook Analytics
• Social media management sites (Hootsuite.com)
• Trend tracking sites (trendsmap.com)
• Your BRAIN... It's the best tool of them all.

81. 07. Questions?
...tribes...

82. floeo.com
@floeo

83. Thank You