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Take Control: Self Publishing Your Way to Blogging Success
- 1. Take Control: Self Publishing Your Way to Blogging Success JASON LOGSDON Cookbook author and self publisher @jasonlogsdon #YouCanPublish
- 2. What You'll Discover 1. Anyone can self publish a cookbook #YouCanPublish 2. How the publishing process works 3. Self publishing is a valuable component of any blogging strategy
- 3. What to Expect We Will Cover Self publishing process overview How publishing fits into your blogging strategy Key points for a successful cookbook Step through submitting to Amazon
- 4. Who Am I? Degree in Psychology (go Utes) Became a Programmer Web development Fantasy sports Only Started Cooking a Few Years Before Publishing a Book First cookbook was on Sous Vide in 2009
- 5. Who Am I?
- 6. Who Am I?
- 7. How Do I Get Started? What are you trying to accomplish? Make Money (Monetizing) Spread an Idea (Viral) Market Something (Marketing)
- 8. General Publishing Process Write the book! 1. Determine what the book is about and who it is for 2. Research the material for the book 3. Write, test, and photograph the recipes 4. Edit and proofread the book 5. Choose the book format - print, PDF, Kindle, Nook 6. Design book - cover, fonts, recipe layout 7. Export the book as PDF or ePub then upload 8. Get paid!
- 9. Self Publishing Considerations Financial Components Royalties Advance Traditional Advance of $5k to $15k Royalty of 5% to 8% of profit Self Published 100% of the profit is yours About 20% to 40% of list price 70% for ebooks No advance
- 11. Blogging Strategy Benefits • Increase Brand Recognition • Increase Authority • Increase Network • Increase Revenue • Increase Opportunities
- 12. Types of Cookbooks Recipe-Based Informational Collaborative Biographical, Historical, or Story Based Interactive
- 13. Choosing Your Subject What makes a good subject? Interesting to you Focused around your blogging strategy Focused around the subject of your blog Popular but not crowded Change size to fit competition Don’t be Afraid to Follow Your Gut
- 15. Choosing Your Avatars Who is your book for? First time bakers looking to learn the ins and outs of basic bread making Professional bakers hoping to perfect their craft Gluten-intolerant fathers exploring gluten-free baking Colorado stoners hoping to add weed to their baguettes
- 16. Testing Recipes Testing recipes yourself Having others test your recipes Friends and Family Your Readers Professional Testers
- 17. Testing Recipes Testing recipes yourself Having others test your recipes Friends and Family Your Readers Professional Testers
- 19. Proofreading and Editing the Book Finding Outside Editing Help Friends and Family Your Blog Network or Readers Hiring an Outside Editor
- 20. Amazon Title and Cover
- 21. What Makes a Good Title Be descriptive, not clever Keep it short and simple Use keywords in the title
- 22. What Makes an Effective Cover Look good and easy to read small sizes Can work in your blog name and brand Must look professional Simple is fine
- 23. Types of Publishing Formats Print Books Hardback Paperback Pamphlet or Flyer Electronic Books PDF Kindle, Nook, iBook Interactive Book eBook Styles Print-Like Books Electronic-Only Books ◦ Inexpensive or free books ◦ Interactive books
- 24. Sales Channel Breakdown Amazon is 80% of book sales Wholesale is 15% Other ebook sales only 5%
- 25. Self Publishing Printer Will produce and distribute your book
- 26. Digital Print on Demand Positives Easy to use Work with Amazon and Ingram for distribution Only print what you need, no inventory Very little risk or cash investment Negatives Hard to do unique or unusual designs Lower quality printing No bulk discounts Popular Companies CreateSpace, owned by Amazon IngramSpark, owned by Ingram
- 27. Offset Printing Positives Inexpensive for large quantities High print quality Complete control over internal and external design Negatives Minimum quantities required ◦ Usually 500 to 5,000 books Often don’t handle distribution Upfront risk if your books don’t sell
- 28. Turnkey Printing Positives No technical knowledge needed Negatives More expensive Little to no design control Lower print quality
- 29. Mix and Match Printers Initially Used CreateSpace Great Amazon distribution Paperback cookbooks with black and white interior Began Also Publishing Through IngramSpark Better general, non-Amazon distribution Published hardback, full-color version Exploring Off-Set Printers Cheaper for bulk wholesale puchases
- 30. How To Publish on CreateSpace
- 31. eBook Publishers and Distributors eBook Publishers Kindle iTunes Nook Kobo Oyster OverDrive Scribd eBook Distributors Smashwords Draft2Digital BookBaby Print on Demand Companies Sell PDFs Directly
- 32. What is an ePub? Basically an HTML site HTML, CSS, Images How to Create an ePub File Export an ePub ◦ Easy but limited control Outsource the Creation ◦ Under $100 on eLance Create it From Scratch ◦ Time consuming ◦ eBook Design and Development Guide
- 33. How to Submit an ePub Similar to CreateSpace
- 34. Launching and Promoting Start Early Time Launch with Amazon Release Use Launch Promotions Release Free Content Share Articles on Other Blogs Use Your Newsletter Solicit Amazon Reviews
- 35. Wholesaling Sell books at a discount to other companies Companies in your niche Equipment manufacturers Sellers of ingredients General cooking stores Local and regional bookstores Farmers markets and food fairs Wholesale line sheet
- 37. Publish a Practice Book Our style, design, and layout evolve as we get more familiar with producing content and the tools available Create a small, sample book “Best Of” collection of blog recipes 25 favorite family recipes Top 30 food photographs Go through the publishing process Release on Amazon Create an ebook version
- 38. Takeaways Know you can publish a cookbook Feel comfortable with the self publishing process Understand how publishing fits into your blogging strategy Explore notes, links and more information at www.SelfPublishACookbook.com/Everything #YouCanPublish Now Get Writing!