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Plan and manage your non-profit’s website

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Charities and associations, especially smaller organisations without technical staff, often struggle to plan and manage a website. This presentation addresses some of the questions they might ask: how to find and work with a WordPress developer; what to put in the project brief; how can WordPress be used to create campaign and directory websites; and resources that can help.

Publicada em: Governo e ONGs

Plan and manage your non-profit’s website

  1. 1. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London planning and managing your non-profit’s website by Jason King WordCamp London 2015
  2. 2. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London 14 years working in the non-profit tech sector. 7 years a freelancer. Not rich but not broke. I have some nice clients.
  3. 3. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London what does a modern charity website look like?
  4. 4. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
  5. 5. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London this is how uk- sands.org looks on mobile
  6. 6. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London RNLI branding guidelines goo.gl/B0EP7X
  7. 7. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London RNLI branding guidelines goo.gl/B0EP7X
  8. 8. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London goo.gl/B0EP7X
  9. 9. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London goo.gl/B0EP7X
  10. 10. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London goo.gl/B0EP7X
  11. 11. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London buy your domain name asap
  12. 12. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London The Thalassaemia Society of Victoria’s website is at www.tsv.org.au instead of www. thalassaemiasocietyvictoria.org.au Get your .org.uk domain name asap if you haven’t done so already. Balance being descriptive with being concise. can you spell thalassaemia?
  13. 13. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London what does your domain name say about you? molestationnursery.com
  14. 14. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London what the charity said they needed Cartoons: http://projectcartoon.com/create/
  15. 15. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London what the designer thought they meant
  16. 16. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London what the client really needed
  17. 17. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London do no design or coding until a project brief has been researched, written & signed off
  18. 18. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London your website needs a champion flickr.com/photos/nazlicetiner/
  19. 19. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London the champion should be responsible for the project brief and an ongoing main contact for the developer Examples: http://goo.gl/o6cYN2 http://goo.gl/prWXTX
  20. 20. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London who should build the website?
  21. 21. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London a. A trustee’s nephew, who did computer science at college. b. I can do it myself! I have Front Page on my old laptop. I bet that’s compatible with WordPress. c. We should get recommendations for agencies then put it out to tender. d. Bet we can find someone at a WordCamp e. What if the developer is highly recommended but a sole trader?
  22. 22. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London how the project was documented
  23. 23. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London ownership and documentation ● charity should own all code ● charity should buy their own domain and hosting ● all passwords should be provided ● get sign-off in writing (email’s ok) at key stages such as wireframes, design, launch ● custom code should be commented ● a training manual is a good idea
  24. 24. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London contract killer The popular open-source contract for web designers and developers. http://stuffandnonsense.co. uk/projects/contract-killer/
  25. 25. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London non-profits are receptive to open source
  26. 26. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London what the CEO expected
  27. 27. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London what the funding paid for
  28. 28. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London what the cheap web developer built
  29. 29. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London Briefing document published by the ICT Hub in 2007 goo.gl/dh3mzg advice for funders
  30. 30. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
  31. 31. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London crowdfunding websites justgiving.com crowdfunder.co.uk spacehive.com indiegogo.com
  32. 32. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London common website needs of the non-profit sector
  33. 33. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London taking donations online Tips, examples and statistics from: nptechforgood.com/2014/08/24/10-online- fundraising-best-practices-for-nonprofits/
  34. 34. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London six times more money is raised through custom-branded donate pages than through third-party donate pages.
  35. 35. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London gain potential donors’ trust
  36. 36. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London responsive design doubles giving on mobile phones
  37. 37. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London offer alternative payment methods
  38. 38. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London suggest amounts to donate
  39. 39. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London prominent donate button on every page
  40. 40. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London create donation graphics for social media
  41. 41. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London services for taking donations justgiving.com uk.virginmoneygiving.com Gift aid - increases the value of donations by allowing charities to reclaim the basic rate of tax on your gift at no extra cost to the donor. That’s an extra 25p for every £1 donated.
  42. 42. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London campaign mini-sites
  43. 43. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London email newsletters Good practice tips: http://goo.gl/cc8vAE
  44. 44. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London directory of association’s members
  45. 45. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
  46. 46. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
  47. 47. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London resource directory
  48. 48. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London Resource directory
  49. 49. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London front end for CRM (client relationship management)
  50. 50. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London events management
  51. 51. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London when the website was last updated
  52. 52. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London content 1. Can the content editor spell, punctuate and write compelling copy? 2. If not, encourage them to get a copy writer 3. Calls to action 4. Writing for the web http://www.usability.gov/how-to-and-tools/ methods/writing- for-the-web.html
  53. 53. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London how I train WordPress users 1. Write a manual on Google Drive, share it and allow comments. It has links to various tutorials including videos. 2. Individual or small group walkthrough of WordPress, usually less than two hours. 3. Ongoing email/phone support as part of annual contract. 4. Catch-up meeting post-launch, to check they're doing content right and also looks at SEO and Google Grants.
  54. 54. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London Why you need support and maintenance
  55. 55. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
  56. 56. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
  57. 57. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
  58. 58. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
  59. 59. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
  60. 60. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London 15ntcwpday.nten.org @15ntcwpday
  61. 61. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London http://goo.gl/UzYXvj
  62. 62. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
  63. 63. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London Monthly meetups about tech and social good #net2london
  64. 64. Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London ntc wordpress day

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