Capstone Project – Case Study: L Brands BMGT 2010 DUE: APRIL 24, 2020 Retail conglomerate, L Brands, recently announced the sale of its largest retailer, Victoria’s Secret. Additionally, CEO and Founder of the Columbus, Ohio based company, Les Wexner, stepped down from his post after 57 years with the business. Only a few retailers remain under the L Brands company, which has been criticized for its part in the downfall of the American mall. In addition, its most lucrative brand Victoria’s Secret received backlash for its inability to evolve with modern America. For this assignment, imagine you have been hired by L Brands as a Management Consultant to help address organizational culture, company management and brand image following the sale of Victoria’s Secret. How would you advise the company to move forward and what recommendations would you provide? In 4-5 double-spaced pages, provide a report to the company with your recommendations to move the company forward. You will research a minimum of 5-7 sources to provide a brief background of the company (this should be no longer than ½ a page), identify at least two issues the company faces with each of the following; organizational culture, company management, and brand image. Also include with each area how you would address or correct these issues based on the management topics we’ve covered in this class. Additionally, describe the management qualities the next L Brands CEO should possess in order to implement your recommendations, and why those qualities are important to the company’s success. Be sure to cite all of your sources and include a reference page as a final page in the report. Further, incorporate terms and concepts from the textbook to explain your ideas. For example, you may describe the organizational culture as those discussed in Chapter 3. Or you may discuss an ethical system from Chapter 4. (These are only a few examples, there are several terms and concepts that apply to this scenario). To help organize your report, please use the following outline: · Name, Date, Course and Assignment · Brief Background of the L Brands Company (no longer than ½ page) · Organizational Culture – identify two problems/issues and how you would address the issues · Company Management – identify two problems/issues and how you would address the issues · Brand Image – identify two problems/issues and how you would address the issues · L Brands CEO – provide recommendations for the qualities or management style the company should seek for its next CEO, and explain why those qualities will be important to the success of the company. · Conclusion · References – APA style. This should be your final page and not counted toward the 4-5 page written portion. Engl 1301 G005, SPRING 2020 Week 2 Instructions Welcome to Week 2 of Engl 1301. I am looking forward to our weekly live WebEx meeting on Wednesday. While I have set up WebEx Teams, I discovered that the system only recognizes your my. ...

1. Capstone Project – Case Study: L Brands
BMGT 2010
DUE: APRIL 24, 2020
Retail conglomerate, L Brands, recently announced the sale of
its largest retailer, Victoria’s Secret. Additionally, CEO and
Founder of the Columbus, Ohio based company, Les Wexner,
stepped down from his post after 57 years with the business.
Only a few retailers remain under the L Brands company, which
has been criticized for its part in the downfall of the American
mall. In addition, its most lucrative brand Victoria’s Secret
received backlash for its inability to evolve with modern
America.
For this assignment, imagine you have been hired by L Brands
as a Management Consultant to help address organizational
culture, company management and brand image following the
sale of Victoria’s Secret. How would you advise the company to
move forward and what recommendations would you provide?
In 4-5 double-spaced pages, provide a report to the company
with your recommendations to move the company forward. You
will research a minimum of 5-7 sources to provide a brief
background of the company (this should be no longer than ½ a
page), identify at least two issues the company faces with each
of the following; organizational culture, company management,
and brand image. Also include with each area how you would
address or correct these issues based on the management topics
we’ve covered in this class. Additionally, describe the
management qualities the next L Brands CEO should possess in
order to implement your recommendations, and why those
qualities are important to the company’s success.
Be sure to cite all of your sources and include a reference page
as a final page in the report. Further, incorporate terms and
concepts from the textbook to explain your ideas. For example,
you may describe the organizational culture as those discussed
in Chapter 3. Or you may discuss an ethical system from

2. Chapter 4. (These are only a few examples, there are several
terms and concepts that apply to this scenario).
To help organize your report, please use the following outline:
· Name, Date, Course and Assignment
· Brief Background of the L Brands Company (no longer than ½
page)
· Organizational Culture – identify two problems/issues and
how you would address the issues
· Company Management – identify two problems/issues and how
you would address the issues
· Brand Image – identify two problems/issues and how you
would address the issues
· L Brands CEO – provide recommendations for the qualities or
management style the company should seek for its next CEO,
and explain why those qualities will be important to the success
of the company.
· Conclusion
· References – APA style. This should be your final page and
not counted toward the 4-5 page written portion.
Engl 1301 G005, SPRING 2020
Week 2 Instructions
Welcome to Week 2 of Engl 1301. I am looking forward to our
weekly live WebEx
meeting on Wednesday. While I have set up WebEx Teams, I
discovered that the system only
recognizes your my.lonestar.edu email. So we will need to make
an adjustment to our
interactions and you will need to check both your
my.lonestar.edu and your D2l emails daily
because if I communicate with you via WebEx Teams, it appears

3. the notices will go to your
my.lonestar.edu account, NOT your D2L account.
Another fast way to get your questions answered during the
week is to send them via
D2L email. Finally, remember you can now register for both
summer and fall registration. As
part of the COVID-19 stimulus package, emergency funds to
assist students with registration
will be made available, but be sure to complete a FAFSA
application:
http://www.lonestar.edu/caresact For IT questions related to
your computer, call 832-813-6600.
For any question you may have from obtaining a hot meal to
obtaining Lone Star services, email
[email protected] Now for a general breakdown of assignments:
I. Syllabus – In your syllabus, you will notice Week 2 is
devoted primarily to grammar
work. The Week 2 folder in D2L will have the required
handouts and exercises. Please
type the answers to the exercises and upload the files to
appropriate drop box. If
answers simply call for choosing a letter answer (Ex. a. versus
b.) then simply record the
letter next to its corresponding number. Please remember
deadlines are closer than they
appear.
II. Discussion Forum
Read the CIS handouts about Time management and Keeping
Focused. Address any insights
offered on the handouts that you believe are impossible to
fulfill. Does anything appear
unrealistic? Is there anything written on either handout that you

4. already practice regularly? Do
you have any personal tips not shown that you could offer to
your classmates?
Afterward, you must:
1) Post your initial post first and then post your two response
posts. You must first post an initial
response before you will be able to view and respond to
classmates’ posts.
2) Your initial post needs to contain a minimum of 10 well-
crafted (grammatically correct) sentences
demonstrating that you have thought about the discussion topic
of the post.
3) Your two response posts must contain a minimum of 5 well-
crafted (grammatically correct)
sentences demonstrating that you have read and thought about
the discussion topic of your peer’s
post. Do not merely agree with the previous students’
comments. Extend the discussion at hand,
or introduce new information or new insight.
4) Quote significant passages from the works to support your
observations. Be sure to introduce the
context of each quotation and comment on the quotation
afterwards.
5) Flippant responses such as, “Hey, I like your ideas,” or
“Great point, John! I totally agree!” are not
acceptable and will not count. If you are not making an actual
contribution to the discussion, then I
will not count that post toward your total. Give your opinion,
ask good questions, and explain what
you want to know and what you honestly think.

5. 6) No profanity, insults or derisive comments about the subject
of the discussion, the other students and
their postings will be tolerated. Courtesy, class and
sophistication must reign supreme at all times
during online class discussions. While free expression of your
opinions is expected, be careful to use
formal language – no slang, or chat acronyms such as BTW,
LOL. Your intelligence is on display. Work
uploaded online becomes part of your online identity –
indefinitely.
http://www.lonestar.edu/caresact
mailto:[email protected]