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Building Your Online Brand
Web 2.0 Strategies that Work
        Friday, July 22, 2011, ASCD L2L Conference, Chantilly, VA

                            Jason Flom
       ASCD Emerging Leader, Florida ASCD Advocacy Chairperson

                          Richard Lange
  Facilitator, ASCD Mentoring Leadership Professional Interest Community
Today’s communication plan must include strategies for
incorporating social networking as part of a comprehensive
approach to member outreach, program promotion and
interactive collaboration among members and prospective
members. Jason and Richard share what works in utilizing Web
2.0 tools in practical, effective ways for leaders of constituent
groups who are looking to build capacity for their organization.
SOURCE: FRAMING THE DIALOGUE DOT COM




COMMUNICATING WITH CONSTITUENTS
                            AH, THE GOOD OLE DAYS. . .
SOURCE: INKLING MEDIA DOT NET




FEW OPTIONS. EASY CHOICES.
                             ONE WAY SIMPLICITY.
SOURCE: NORTH VALLEY NEWS DOT COM




EMERGING TREND: ENGAGEMENT
                             BLOGS. FACEBOOK. TWITTER.
SOURCE: ALEX JAMES BROWN DOT COM




AND TODAY?
             OPTION DILUTION.
SOURCE: BOB ELSDALE




KEY TO LEVERAGE?
                   FOCUSED PRESENCE.
ASCD EDGE
            A PROFESSIONAL NETWORKING COMMUNITY FOR EDUCATORS
SOURCE: TEXAS ASCD




BLOG
       TEXAS ASCD
SOURCE: KEN BOHN




WE GET BY (IN SOCIAL MEDIA) WITH A LITTLE HELP
                        FROM OUR (PUBLIC RELATIONS) FRIENDS
SOURCE: ASCD’S FACEBOOK PAGE




FACEBOOK
           WHERE THE PARTY IS
SOURCE: TWITTER




TWITTER
          PROFESSIONAL DEVELOPMENT A LA CARTE
SOURCE: WIKIPEDIA




THE HONEY?
         CROSS-POLLINATING CONCEPTS, CONNECTIONS AND CONSTITUENTS
Extensions
• Using Web 2.0 to Boost Your Organization’s
    On-Line Presence
•   Getting Started on ASCD EDge
•   7 Ways to Find Teachers on Twitter
•   Introduction to Twitter for Educators
•   The How and Why of Using Facebook for
    Educators
•   11 Killer Social Media Presentations Worth
    Watching
                                                 SOURCE: ALL POSTERS DOT COM
Building Your Online Brand
Web 2.0 Strategies that Work
        Friday, July 22, 2011, ASCD L2L Conference, Chantilly, VA

                            Jason Flom
       ASCD Emerging Leader, Florida ASCD Advocacy Chairperson

                          Richard Lange
  Facilitator, ASCD Mentoring Leadership Professional Interest Community

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Using Social Media to Brand Your Organization

  • 1. Building Your Online Brand Web 2.0 Strategies that Work Friday, July 22, 2011, ASCD L2L Conference, Chantilly, VA Jason Flom ASCD Emerging Leader, Florida ASCD Advocacy Chairperson Richard Lange Facilitator, ASCD Mentoring Leadership Professional Interest Community
  • 2. Today’s communication plan must include strategies for incorporating social networking as part of a comprehensive approach to member outreach, program promotion and interactive collaboration among members and prospective members. Jason and Richard share what works in utilizing Web 2.0 tools in practical, effective ways for leaders of constituent groups who are looking to build capacity for their organization.
  • 3. SOURCE: FRAMING THE DIALOGUE DOT COM COMMUNICATING WITH CONSTITUENTS AH, THE GOOD OLE DAYS. . .
  • 4. SOURCE: INKLING MEDIA DOT NET FEW OPTIONS. EASY CHOICES. ONE WAY SIMPLICITY.
  • 5. SOURCE: NORTH VALLEY NEWS DOT COM EMERGING TREND: ENGAGEMENT BLOGS. FACEBOOK. TWITTER.
  • 6. SOURCE: ALEX JAMES BROWN DOT COM AND TODAY? OPTION DILUTION.
  • 7. SOURCE: BOB ELSDALE KEY TO LEVERAGE? FOCUSED PRESENCE.
  • 8. ASCD EDGE A PROFESSIONAL NETWORKING COMMUNITY FOR EDUCATORS
  • 10. SOURCE: KEN BOHN WE GET BY (IN SOCIAL MEDIA) WITH A LITTLE HELP FROM OUR (PUBLIC RELATIONS) FRIENDS
  • 11. SOURCE: ASCD’S FACEBOOK PAGE FACEBOOK WHERE THE PARTY IS
  • 12. SOURCE: TWITTER TWITTER PROFESSIONAL DEVELOPMENT A LA CARTE
  • 13. SOURCE: WIKIPEDIA THE HONEY? CROSS-POLLINATING CONCEPTS, CONNECTIONS AND CONSTITUENTS
  • 14. Extensions • Using Web 2.0 to Boost Your Organization’s On-Line Presence • Getting Started on ASCD EDge • 7 Ways to Find Teachers on Twitter • Introduction to Twitter for Educators • The How and Why of Using Facebook for Educators • 11 Killer Social Media Presentations Worth Watching SOURCE: ALL POSTERS DOT COM
  • 15. Building Your Online Brand Web 2.0 Strategies that Work Friday, July 22, 2011, ASCD L2L Conference, Chantilly, VA Jason Flom ASCD Emerging Leader, Florida ASCD Advocacy Chairperson Richard Lange Facilitator, ASCD Mentoring Leadership Professional Interest Community

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  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n