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Jason Do
Social Media Life
Social Media Life
Social Media Professional Experiences



Joined Lift9 - new startup SM research company in 2009
Exceptional performance in being a team leader and collaborating with the entire Vietnam team




3 years – 3 acquisitions – 3 promotions
Social Media Professional Experiences




Group Manager – Social Intelligence Division
Social Media Research
Social Media Research
Social Media Research




Social conversations take       Collecting data is essential,     The last phase is to turn
place in myriad channels.       but it’s only the first step in   those standard metrics into
It’s not just about grabbing    building value. A real point      insights that marketers can
Twitter feeds, but the          of differentiation is the         use. The best insights are
triangulation of all possible   ability to convert that into      not useful if it is not
sources from Facebook, to       actionable            insights.   understandable in the right
surveys and reviews, to         Semantical analysis is part       hands. A key ingredient to
industry          association   of this, but so is inclusion of   making social intelligence
communities, and blogs.         multi-channel data.               impactful on marketers is
                                                                  the isolation and elevation
                                                                  of key points.
Achievement


                 Global Excellence Award Winners - 2011
“Exceptional performance in being a team leader and collaborating with the
entire Vietnam team”

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Jason Do - 2012

  • 4. Social Media Professional Experiences Joined Lift9 - new startup SM research company in 2009 Exceptional performance in being a team leader and collaborating with the entire Vietnam team 3 years – 3 acquisitions – 3 promotions
  • 5. Social Media Professional Experiences Group Manager – Social Intelligence Division
  • 8. Social Media Research Social conversations take Collecting data is essential, The last phase is to turn place in myriad channels. but it’s only the first step in those standard metrics into It’s not just about grabbing building value. A real point insights that marketers can Twitter feeds, but the of differentiation is the use. The best insights are triangulation of all possible ability to convert that into not useful if it is not sources from Facebook, to actionable insights. understandable in the right surveys and reviews, to Semantical analysis is part hands. A key ingredient to industry association of this, but so is inclusion of making social intelligence communities, and blogs. multi-channel data. impactful on marketers is the isolation and elevation of key points.
  • 9. Achievement Global Excellence Award Winners - 2011 “Exceptional performance in being a team leader and collaborating with the entire Vietnam team”