4. Social Media Professional Experiences
Joined Lift9 - new startup SM research company in 2009
Exceptional performance in being a team leader and collaborating with the entire Vietnam team
3 years – 3 acquisitions – 3 promotions
8. Social Media Research
Social conversations take Collecting data is essential, The last phase is to turn
place in myriad channels. but it’s only the first step in those standard metrics into
It’s not just about grabbing building value. A real point insights that marketers can
Twitter feeds, but the of differentiation is the use. The best insights are
triangulation of all possible ability to convert that into not useful if it is not
sources from Facebook, to actionable insights. understandable in the right
surveys and reviews, to Semantical analysis is part hands. A key ingredient to
industry association of this, but so is inclusion of making social intelligence
communities, and blogs. multi-channel data. impactful on marketers is
the isolation and elevation
of key points.
9. Achievement
Global Excellence Award Winners - 2011
“Exceptional performance in being a team leader and collaborating with the
entire Vietnam team”