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HOW TO MAKE
Jason Cohen Pittsburgh
Real estate is an industry built on
The first few months of a new agent’s career will be the hardest; each
up-and-coming realtor will need to prove to potential clients and
colleagues alike that they can handle whatever comes their way. Selling
real estate is all about knowing enough buyers and sellers in your market
– and without those connections, new agents can feel address.
Development requires an in-depth understanding of the local area that
only comes through networking with those in the know.
Real estate centers on the
community. Being part of the fabric
of your area, be it a town or
neighborhood, makes real estate
people valuable and known, which
results in business success. There
are many ways to get involved,
including local sponsorships,
volunteer work, school career days,
local public radio, and local business
Getting to know real estate pros
who are not direct competition
makes a big difference. These
complementary businesses provide
a great source of referrals,
something that works both ways.
In the digital world, an online
presence has become the new first
impression. Most all homebuyers
get the impression about a real
estate business from its website.
Fresh blog posts are important for
driving traffic. High-res photos
create great property impressions.
Also, include high-res photos of the
geographic area that show its
unique and appealing character.
Social media provides an instant
venue for connecting with clients and
sharing knowledge and expertise.
Facebook, Twitter, Instagram, and
other social media outlets are
fantastic places to exhibit property
listings. In addition, sharing real
estate advice helps build name
recognition. By responding to social
media posts and inquiries promptly
and creating a unique and authentic
voice, real estate professionals build
a solid reputation.
Conferences and local events
provide the necessary connections
within the real estate industry.
Once connected in the local area,
real estate pros should expand
outwards. It’s also important to
maintain connections. Regularly
meeting for coffee, golf, or drinks
keeps things more social.
J a s o n C o h e n P i t t s b u r g h . o r g