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Do Your Clients Believe These Real Estate Myths?

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Jason Cohen, founder of real estate advising group Jason Cohen Pittsburgh, highlights some common real estate myths.

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Do Your Clients Believe These Real Estate Myths?

  1. 1. DoYourClientsBelieve TheseRealEstateMyths? Presented by Jason Cohen Pittsburgh
  2. 2. Collectively, the members of Jason Cohen's informal real estate advising group, Jason Cohen Pittsburgh, have worked with a lot of clients - and needed to reset a lot of false assumptions in the process. TOO MANY REAL ESTATE CLIENTS BELIEVE DAMAGING MYTHS.
  3. 3. Myth #1 Realistically, even promising potential buyers will bypass listings that seem too far out of their target price range, and leave good homes stagnating on the market. Sellers should establish a reasonable initial ask that both appeals to potential buyers and gives the seller space to reasonably lower the price during negotiations. ADVERTISING A HIGHER INITIAL PRICE IS BETTER.
  4. 4. Myth #2 While an independent sale is technically possible, it requires a great deal of work and time on the part of the seller - and often, independent owners don’t have the marketing skills or industry experience to successfully attract buyers and negotiate a profitable deal. Real estate professionals know how to make a profitable deal; moreover, their sales commission is factored into the overall price of the home. SELLERS CAN MAKE MORE OF A PROFIT WITHOUT AN AGENT.
  5. 5. Myth #3 Your client may think that their home will net more with pricey new countertops and redone bathrooms, but major remodels could potentially turn away otherwise interested buyers. There is no guarantee that the client will get their investment back, and the updates your client favors may not be to a buyer’s liking. Clients should stick with safe and relatively cheap fixes such as laying new carpeting or replacing outdated appliances. SELLERS SHOULD RENOVATE THEIR HOME BEFORE PUTTING IT ON THE MARKET.
  6. 6. Myth #4 Zillow’s price estimation tool should always be used as a general guide, rather than a means to define price. While the company is constantly striving to improve their algorithm, Zestimate can misquote by thousands if the property data it sources is incorrect. Real estate agents should always conduct their own assessments before establishing a starting price. ZILLOW’S ZESTIMATE IS ALWAYS ACCURATE.
  7. 7. THANK YOU! For more content and real estate advice, visit Jason Cohen Pittsburgh's website at: JasonCohenPittsburgh.com

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