What do you need to succeed online with your business? Here it is... everything you need to know explained. The deck from BoxlessWorkshops.com's January Workshop.

1. DIGITAL
MARKETING
FOR
BUSINESS
Jason Baumann
Chief Digital Strategist
Boxless

2. A SUCCESSFUL
DIGITAL MARKETING
PLAN IS THE
PERFECT HARMONY
FROM AN
CHOIR OF DISCIPLINES.

3. WEBSITE
PERFECTION (30%)
SEARCH ENGINE
MARKETING (20%)
SOCIAL/CONTENT
MARKETING (20%)
DIGITAL
ADS (20%)
EMAIL
MARKETING (10%)

4. WEBSITE PERFECTION
! The Center of Your Digital Universe
! The destination for all your online activities
! Completely owned and managed by you
! The location for all product/message/service sales
! Critical components
! Content-rich, search-optimized, mobile-responsive
! Optimized for fast, efficient conversions/sales
! Tracked through analytic software

5. WEBSITE TIPS
1. Make sure your site/brand has personality
2. 3-5 page websites will never work
• Always be adding to your website
• Add content based on important keywords/searches
• One vs. many domains
3. Use a content management system, like WordPress
• Use Yoast SEO
• Install Google Analytics
4. Make sure your website passes the mobile-friendly test

6. SEARCH MARKETING
! Getting Found…
! Indexing your optimized site with search engines
! Letting popular searches determine new, fresh content
! Building authority through linking strategy
! Getting Chosen…
! Appropriately-titled web pages throughout your site
! Perfectly written page descriptions that compel searchers
to choose your site over your competition

7. STARTER SEO
! Optimize your website (or get it done by a pro)
! Use an SEO pro or SEO plugin fully
! Built an XML sitemap of your site and submit to engines
! Install Google Analytics on pages
! Be a link monger
! Request links everywhere you go
! Memberships, sponsorships, events, published
articles, online comments, etc.

8. SOCIAL MEDIA
! 5 Step Process to a Solid Strategy
1. Set SMART, social goals
2. Identify your targets
3. The matching game
4. Engage with great, compelling content
5. Measure & evaluate
! Preaching to the choir never yields growth
! Ads, group involvement, and engagement do

9. FACEBOOK
! Facebook is still king
! 1.6 billion users representing ALL demographics
! 79% of online Americans chose FB (68% of Americans)
! Evolving with the industry (Live, etc.)
! 55+ is the fastest growing population on FB
! 50 million businesses use FB pages
! Best ad network ever created for advertisers

10. FACEBOOK TIPS
! Make sure each business has a FB page
! Invite friends and engagers to like page
! Explore FB groups
! Always share content with graphics
! Definitely explore the ad network

11. TWITTER
! Twitter is still a very viable platform
! Social network vs. news platform conversation
! Much more urban than other platforms
! Very important for certain industries
! 24% of Internet users use Twitter
! More younger people than older people use Twitter (18-29)
! More male than female
! 8 out of 10 use the mobile device

12. TWITTER TIPS
! Use hashtags according to proper etiquette
! Don’t overdo (1-2 per tweet)
! Let Twitter hook you up
! Let hashtags inspire your content and drive conversation
! Twitter rocks for customer service (80% on Twitter)
! A tweet from an influencer can make a big difference
! Twitter advertising to specific handles

13. INSTAGRAM
! Essential for visual industries
! Food/restaurants
! Fashion/style
! Photography
! One of the youngest demographics
! Most users are between 18-29 years old (32%)
! Female internet users are more like to use Instgram
! Personality is critical
! Constantly evolving platform

14. INSTAGRAM TIPS
! Develop a hash tag strategy
! Copy and paste common hash tags to a text file
! Create a descriptive profile
! Use a trackable URL in profile
! Stay on top of the new features
! Live
! Stories

15. LINKEDIN
! The exclusive B2B | Professional social network
! There are more than 450 million user profiles
! There are also user profiles and company pages
! People don’t use LinkedIn as often as other platforms
! Recently acquired by Microsoft so major changes are coming
! You don’t have to be premiere member but there are benefits
! They have several great apps
! There is power in groups and the publishing network

16. LINKEDIN TIPS
! Complete your profile with professional picture
! Respond to people who view your profile
! Use the timeline like you would with FB/TW/Other platforms
! Post on the publishing network
! Join groups, connect with professional acquaintances
! Export contacts

17. OTHER PLATFORMS
! SnapChat
! Pinterest
! Social bookmarking websites
! Review sites
! Industry-specific sites (Houzz, etc.)
! Live-streaming sites (FB, Periscope, Meerkat)
! Messenger apps

18. DIGITAL ADS
! Search Advertising
! People are looking for content
! Platforms: Google AdWords, Bing Ads
! Digital Display Advertising
! Ads appearing on commonly-viewed websites
! Platforms: Google AdWords – Display Network
! Social Advertising

19. DIGITAL ADS MUSTS
1. Everyone should invest a little bit of money in FB Ads
! $10 = 1,000 qualified impressions/ad views
2. Start backwards with remarketing
! Figure out your web traffic and invest based on that #
3. Be a specific as possible and promote compelling content
4. Invite those who engage with you to Like Your Page
5. Keep your advertising with your social audience
6. If you have a budget, explore Search Ads

20. EMAIL MARKETING
! There Is Power in an Owned Email Address
! Email newsletters, special offers, regular contact
! Social advertising custom audiences
! Tools We Recommend
! ActiveCampaign
! Mail Chimp
! Comparable to Constant Contact, but not recommended

21. EMAIL MARKETING TIPS
1. Regular ENs often pay off
2. Use email marketing for more than sales
3. Create a strategy to grow your email list
! Valuable content/lead magnet
! Involve email collection in the prospect and sales routine
! Networking opt-in’s
! Contest/giveaways