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The Modern Art of Storytelling: How To Communicate With Generation Y

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The Modern Art of Storytelling: How To Communicate With Generation Y

  1. 1. Kommunikationsstrategien für Generation Y
  2. 2. #Showrooming #Plussification #Cloudsourcing #SoLoMo #Multitasking #Gamification #SecondScreen
  3. 3. Bild: http://casperelectronics.com/
  4. 4. OoH Zeitung Buch Telefon Spiele 1900- Kino Radio 1920 TV 1940 1960 PC Atari 1980 BTX Personal Computing Digital Mobile Heim- Billboards Walk Online Amazo Game Kino men Intelligent News n WAP Boy Web1.0 WoW iTunes Laptop 2000 Posters ePaper Kindle Play VOD iPhone Last.FM Smart statio TV Tablet Web2.0 n 2020
  5. 5. OoH Zeitung Buch Telefon Spiele Kino Radio TV PC Digital/Intelligent Billbo Billboards ards MMOG MMOG Videokonsole Smartphone Smartphone SmartTV Tablet/Computer/Laptop Social Media Point of Sale
  6. 6. Quelle: http://www.dreamsystemsmedia.com/
  7. 7. Quelle: http://www.findandconvert.com/integrated-marketing/
  8. 8. Quelle: http://deanashour.wordpress.com/
  9. 9. „narrative information is systematically dispersed across multiple media channels for the purposes of creating a unified and coordinated entertainment experience“ (Henry Jenkins)
  10. 10. ORDER NOW
  11. 11. Foto : http://www.sxc.hu/profile/ghost
  12. 12. Bild: http://hdw.eweb4.com/out/137096.html

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