Content Marketing 101 – Putting the Content Strategy into Practice Today’s customers are more knowledgeable than ever. Over 80% of the sales process goes under the seller’s radar. Companies are missing huge chunks of qualified prospects because they’re not appealing to customers’ problems, challenges, questions and needs. Successful Content Marketing is about serving your target group: problem solving, understanding your client’s stage in buying process and enabling your clients to market you and your services. Content Marketing 101 helps you to turn around your marketing efforts to align your actions to your business goals with solid content strategy and marketing. Content Marketing done right gives you clear competitive advantage, trustworthiness, differentiates you from your competition and makes your value known by empowering your current clients while bringing new ones. It’s all about making yourself irreplaceable! Presentation gives you key takeaways with Finnish B2C and B2B case-examples including Varusteleka, Houston Inc, OZBaby, Nearme Services, Valio and the author Jarkko Kurvinen.

1. Content Marketing 101
Putting Content Strategy into Practice
Content Strategy Forum
Helsinki 13.9.2013
Jarkko Kurvinen
Plutoni Oy

5. Content Marketing 101
The goal of Content Strategy is
to help achieve business goals
by maximizing commercial impact
of content.
HT @contentini

8. Ten Commandments
Of Content Marketer
1. Set goals

28. Ten Commandments
Of Content Marketer
2. Measure

31. Ten Commandments
Of Content Marketer
3. Create
Content Strategy

41. Ten Commandments
Of Content Marketer
4. Don't sell,
serve instead

51. Ten Commandments
Of Content Marketer
5. Know your buyer

52. Ten Commandments
Of Content Marketer
6. Be significant

55. Ten Commandments
Of Content Marketer
7. Be consistent

63. Ten Commandments
Of Content Marketer
8. Promote

79. Ten Commandments
Of Content Marketer
9. Publish regurarly

85. Ten Commandments
Of Content Marketer
10. Call for action

86. Thanks!
Jarkko Kurvinen
jarkko.kurvinen@plutoni.fi
+358 44 347 9344
Read my blog @ www.plutoni.fi/blogi
Follow me in
twitter.com/jarkkokurvinen
facebook.com/jarkkokurvinen
linkedin.com/in/jarkkokurvinen