JA Resorts & Hotel presentation about our corporate social responsibility efforts. The presentation was given by David Thomson, Chief Operating Officer of JA Resorts & Hotels, and Fredrik Reinisch, Regional General Manager, during the last day of the Hotel Show 2013 in Dubai.

1. THE HOME OF
heartfelt hospitality

2. JA RESORTS & HOTELS
• JA Resorts & Hotels is an international hospitality
company based in Dubai, with over 30 years’ experience
in managing and operating resorts and hotels.
• A combination of heartfelt hospitality, casual luxury and
resort-style leisure is central to the company’s collection,
predominantly comprised of five and four-star
properties.
• Established in 1981 with the opening of Jebel Ali Hotel,
the company has remained true to its Arabic roots with
its headquarters in the United Arab Emirates.

3. OUR CSR POLICY
From demonstrating a passion for green initiatives and with
heartfelt hospitality at its core, JA Resorts & Hotels is a
company keen on doing its part for the environment and
local community.
It is the underlying principle apparent at every property
within the JA Resorts & Hotels portfolio.

4. DAVID THOMSON
CHIEF OPERATING OFFICER
JA RESORTS & HOTELS
“JA Resorts & Hotels aims to
provide experiences where
guests are rewarded with
genuine heartfelt hospitality and
an array of unforgettable
memories. It is therefore
imperative that these experiences
are offered on a foundation of
social responsibility that ensures
long-term sustainability of the
planet’s resources”.

5. FREDRIK REINISCH,
GENERAL MANAGER,
JA JEBEL ALI GOLF RESORT
“By dividing time and resources
between earth related projects,
marine life driven initiatives and
further community involvement,
there is no end to the company’s
efforts in creating a better place,
a better home”.

6. OUR FOCUS
At JA Resorts & Hotels we focus on three main areas of
concern:
1. The Environment
2. Marine Enrichment Activities
3. The Community
On a daily basis, the company manages several projects with
a constant goal to become even more eco-friendly and offer
support to community initiatives.

7. THE ENVIRONMENT
ENVIRONMENTAL MISSION:
• Energy and water conservation
• Encourage flora and fauna
• Nurturing a responsible culture
• Garbage disposal management
• Measuring and minimising
pollution
• Sustainable purchasing
• Following legal requirements

8. THE ENVIRONMENT
Technique Cost Invested
(AED)
Return on
Investment
Installation of LED Lighting 394,000 1.5 years
Photo cell in car park and garden (x30) 8,400 1.2 years
New AC plant 1.2million 2 years
Solar Panel in Bio Garden 3000 7 months

9. THE ENVIRONMENT
• Reduced consumption – of water
and energy through installation
of saving devices.
Saving: Approximately 600 gallons
of water recovered per day
• Recycling – of various resources
like paper, cans, water and
organic waste

10. AQUAPONICS
• Revolutionary scheme for
growing organic
vegetables, herbs and
fruits
• Fertilising them with the
waste water from fish at
JA Jebel Ali Golf Resort
• Completely organic, more
productive
• Uses 90% less water than
conventional gardens.
• No weeds, fewer pests, and
no watering and fertilizing

11. AQUAPONICS

12. BIO GARDEN
• In 2006 JA Jebel Ali Golf Resort started a 50 sqm garden
• Today, it is over 1,000 sqm
• Supplies the resort with many of the herbs and vegetables
used in its restaurants
• Water irrigation dripping lines, bamboo poles and nets for
protection of the herbs were funded by the sale of the
kitchen’s discharged cooking oil to an organisation that
produces bio fuel.
• Education venue for schools and universities

13. MARINE ENRICHMENT ACTIVITIES
• Fish Releases – in collaboration with the EHS and the Marine
Resource Centre of Ministry of Environment and Water releases fish
into the Arabian Gulf to assist sustainable fishing.
• Reef Ball Placement – partners with Al Boom Diving to assist
redevelopment of marine life within JA Jebel Ali Golf Resort’s safe
swimming areas

14. MARINE ENRICHMENT ACTIVITIES
• Great Gulf Turtle Race – sponsored endangered hawksbill turtles
released into the wild with trackers, allowing experts to monitor
feeding and nesting patterns . Part of the EWS-WWF’s Marine Turtle
Conservation Project.
• Endangered species protection – restaurant menus do not include
foods that are endangered or threatened in their natural
environment, like Bluefin tuna, Chinook salmon, Hammour,
dolphin, whale or shark.

15. THE COMMUNITY
• Clean up the World’ campaign –
company associates participated in
one of the largest worldwide volunteer
projects by collecting rubbish from
beaches and desert environments
• Blood Donation Drives
• Charity support – hosting and
sponsoring special events and making
donations to Al Noor School for
Children with Special Needs, Breast
Cancer Association, Centre for Autism
and Foresight

16. THE COMMUNITY
• Participated in EHS Fun Run
• Took part in the Pink Walkathon
• Donation to needy people
• Tourism Environmental Training
workshops – hosts and support
DTCM workshops that are part of the
long-term Green Economy initiative
of H.H. Sheikh Mohammed bin
Rashid Al Maktoum, launched in
2012 to maintain a sustainable
environment that can support long-term
economic growth.

17. THE COMMUNITY
• Emiratisation –a dedicated, corporate department that develops
sustainable, long-term employment of UAE nationals within the
company’s UAE hotels
• UAE National Day – creating an extensive exhibition with
interactive guest events to showcase Emirati traditions and
culture

18. RECOGNITION
Dubai Green Tourism Award
Awarded to
JA Jebel Ali Golf Resort
by the Dubai Department of
Tourism and Commerce
Marketing in 2012

19. Blue Flag Accreditation
RECOGNITION
• Awarded to JA Jebel Ali Golf Resort in 2012
• First resort in the UAE to receive a globally recognised accreditation for
both its beach and marina.
• Accreditation is based on quality of the water, environmental
commitment and management and all-round safety policies.

20. Green Globe Certification
Awarded to
JA Jebel Ali Golf Resort
in 2013

21. RECOGNITION
Chef Gawdat Ali was nominated for the
Hotelier Middle East Awards in 2012 in
the category of “Green Hotelier’s Award”

22. ‘Be the change we want to see in the world and regardless of how
small our impact is, still aim to make a positive difference’
– David Thomson

23. Discover more
JARESORTSHOTELS.COM