TraX founder, Jared Brick, recently pitched TraX to investors and VCs at the Pitch Force event in San Francisco, CA. August 2013.

1. TRAX
Rewarding shoppers everywhere
for positive eco-actions.
founded by: Jared Brick + Heidi Smith
traxapp.co

2. Global Problem
Single-Use Disposables (SUD)

3. Corporate Costs
Waste Removal
Inventory Expenses
Municipal Regulations
Negative Brand Perception
Corporate Social Responsibility

4. Ghost shoppers?

5. √ Self-Tracked
Actions
√ #Hashtag Sharing
√ Maximum
4 per day
TraX Now
√ Store
Geo-Locations

6. √ Brand
Thank You
√ Eco-Action Data
Points
√ Redeem for
cash, gift cards or donations
TraX Mobile Solution
√ Marketing
Offers

7. Team TraX
Jared Brick
Founder + Director
Presidio MBA in Sustainable Mngt.
Eco-Entrepreneur, BizDev, S-Media
Startups: @Bolder @Lyft @Lovely
Heidi Smith
Co-founder + CTO
13+ years of Tech Development
CarbonFlow CTO + Co-founder
Passionate + Inspired
Fred Schecter
Product + U/I Developer
Sharper Image + Auto Sport Labs
Jennifer Sant’Anna, MBA
Sustainability Coordinator
Urban Innovation Exchange
Josh Krammes
Advisor from SoftLayer
Catalyst Startup Program Mentor

8. Shopping with TRAX
√ Smartphone
Enabled
Ghost Data Revealed
√ Socially
Connected
√ Eco-Conscious √ Newer to
the Brand
√ Likes $$$
rewards
√ Buys Quality
Products
√ Also shops
at XYZ stores
√ 2309 Friends
on FB + TW
√ Shopped
here 2x before
√ Downloads
Apps Often

9. Mobile Demographics
110 Million US
25 Million
TraX Action Heroes
10 Million
15 Million
Targeting
50M
Total
160M

10. TraX Revenues
Large Retail
Small Retail
Brands
Subscriptions
$5-10,000
per month
Usage Fees
$30-200
per month
Advertising
$1-5,000
per campaign
Engagement + New Users
Marketing + Social Impact Marketing for Budgets

11. Alliance Partnerships
Grocery Convenience
Retail
Cafes Pharmacy
West Orange
Township
Cities + Brands

12. # of
App Users
20k
300k
5M
20M
50M
30
50
250
500
1000
2013 2014 2015 2016 2017
# of
Clients
Beta
App
User
Growth
Retail
Store
Growth
CSR +
EPR
Retail
Impacts
Market
Brand
Leader
$21M
Growth Strategy
$500k

13. Rewarding shoppers everywhere
for positive eco-actions.
founded by: Jared Brick + Heidi Smith
traxapp.co
SEEKING ACTION HEROES!
jared@traxactions.com
thank YOU!
Join us