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Break Your Silence • Media & Branding for Thought Leaders

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You have been silent for too long, your expertise and skills are needed to share with world. In this webinar we covered the areas for growth from expert into thought leader via media, presented by Jared Brick, founder of Brick House Media Co. The webinar features the bold online course, Break On Through, a thought leadership development process in just 6 weeks. Learn more at: http://bhmedia.co/bot

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Break Your Silence • Media & Branding for Thought Leaders

  1. 1. @bhmediaco #bhmediaco Jared Brick • Brick House Media Co Break Your Silence Branding for Thought Leaders • Live Q&A Webinar •
  2. 2. @bhmediaco #bhmediaco Stay till the end! Special Bonus Offer OUR WEBINAR Q&A •Benefits of Thought Leadership • Personal Brand Strategies • Brand Myths + FAILS • Implementation Solutions • Break On Through - Course • Special Bonus Offer!
  3. 3. @bhmediaco #bhmediaco My Goal = You As Leader
  4. 4. @bhmediaco #bhmediaco @BHIMAGES @TRAXACTIONS @BHMEDIACO FOUNDING DIRECTOR CIRCA 2013 ⚡BREAK ON THROUGH JARED BRICK • MBA •
  5. 5. @bhmediaco #bhmediaco MULTIMEDIA MARKETING MEDIA VIDEO PHOTOS EMAIL PROCESSWEBSITES SOCIALDATA Since 2013 - SF Bay Area
  6. 6. @bhmediaco #bhmediaco PROFESSIONALS THOUGHT LEADERS SMALL BUSINESSES WHO WE SUPPORT START-UPS ENTREPRENEURS SPEAKERS AUTHORS SUSTAINABILITY INNOVATORS
  7. 7. @bhmediaco #bhmediaco EMERGING THOUGHT LEADERS KATHLEEN JOY Founding CEO Corp Brilliance Coach @ LUMIEREWORK.COM BHMC Client
  8. 8. @bhmediaco #bhmediaco EMERGING THOUGHT LEADERS WARREN + BILAL Media Creators Co-Founders @ SOULBEAT.TV BHMC Clients
  9. 9. @bhmediaco #bhmediaco EMERGING THOUGHT LEADERS JOSHUA + TOMMY Co-Founders Beverage Innovators @ DR HOPS KOMUCHA BEER BHMC Clients
  10. 10. @bhmediaco #bhmediaco T.L. Disruption “Gone are the days of obtaining a Ph.D, authoring a book traveling speaking to be considered a leader! Those are the major benefits after your start your journey!” ~ Jared B. Start at Any Age and Any Stage!
  11. 11. @bhmediaco #bhmediaco Tangible Benefits FREEDOM + CONTROL BOOK SIGNING DEALS # REVENUE OPPORTUNITIES # VALIDATED REPUTATION SPEAKING OFFERS COLLABORATION + BUSINESS OFFERS
  12. 12. @bhmediaco #bhmediaco Any age and stage… Severn Suzuki Environmental Justice UN at age 12 Milo Cress Sustainability USA age 7 Malala Human Rights UN age 16
  13. 13. @bhmediaco #bhmediaco Stairs or Elevator? In 6 Weeks
  14. 14. @bhmediaco #br8kthru 6 Floors Up Please 1 • PURPOSE $ 2 • BRAND 3 • HQ WEBSITE 4 • CONTENT 5 • SYNDICATION 6 • LAUNCH %
  15. 15. @bhmediaco #bhmediaco Strategies to Freedom EXPLORING YOUR LIFE!
  16. 16. @bhmediaco #bhmediaco Personal Brand MYTHS Course Expert: Geraldine Convento Trust is not inherent It will take many years Need a BIG budget Wait till very successful $ Hold a Ph.D, book, etc. Pre-requistes too high @BANKSY
  17. 17. @bhmediaco #bhmediaco Brands You Respect Stand OUT from the crowd Clarity of personality Focus areas in business Culture creation + vibe Passion is everywhere @BANKSY
  18. 18. @bhmediaco #bhmediaco Brand Feelings What do you want people to feel? Excitement Curiosity Authority Fun TRUST AT THE CORE @BANKSY
  19. 19. @bhmediaco #bhmediaco How do you feel? @BANKSY
  20. 20. @bhmediaco #br8kthru WHO is your brand? Where do they live / work? What do they like? How do they talk? What do they wear? Who are they in your view? Branding Exercise
  21. 21. @bhmediaco #bhmediaco PROFESSIONALS THOUGHT LEADERS SMALL BUSINESSES Hey…what’s your name? FOUNDERS ENTREPRENEURSSPEAKERS CONSULTANTS SUSTAINABILITY INNOVATORS DISRUPTORS @fightclub Who is attracted to your brand?
  22. 22. @bhmediaco #br8kthru Personal Branding FAILS Branding attracts wrong clients Weak and lacks trust Inconsistent across media profiles Not professional, made in Word Wrong target audience! Ex.) Positioned for men but attracts women
  23. 23. @bhmediaco #br8kthru Branding Solutions Hire a brand strategist ($2-10k) Surveys potential prospects Sit with your demographic Hire graphic designer ($1-10k) JOIN Break On Through course!
  24. 24. @bhmediaco #bhmediaco 1 • Thought Leadership Exploration How will you make an impact?
  25. 25. @bhmediaco #bhmediaco Purpose Discovery FOR MILLENIALS + GEN Y + GEN X OVER 80% ARE NOT ENGAGED AT WORK APATHY DISENGAGED
  26. 26. @bhmediaco #bhmediaco PURPOSE Benefits LIVE LONGER BE HAPPIER MAKE MORE BE STRONGER COMMITTED Healthier + Longer Life Stronger Mind Healthy Heart More Profitable More Rewarding Life Fulfilling Relationships Source: PlanetPurpose.org
  27. 27. @bhmediaco #bhmediaco PASSION VS. EMPATHY BE WITH YOUR COMMUNITY LISTEN TO CUSTOMERS
  28. 28. @bhmediaco #bhmediaco 2 • Brand Discovery B.O.T. Course Expert Stand Out Find Your Voice Develop Persona Culture Creation @BANKSY
  29. 29. @bhmediaco #bhmediaco Start With WHY? Why = Purpose How = Process What = Products by Simon Sinek
  30. 30. @bhmediaco #bhmediaco 3 • Crafting Your Online World Worldview = Lens Frames = Feelings Bias = Beliefs
  31. 31. @bhmediaco #br8kthru Your 4C Strategy Clarity on your Audience Consistent Frequency Competitive Strategy Clear Vision + Style Who • What • When
  32. 32. @bhmediaco #bhmediaco 4 • Curate for Growth What will You Hang On the Walls?
  33. 33. @bhmediaco #bhmediaco 80/20 CONTENT 80% OPC Educational Inspirational Helpful Insights 20% SELF Services Specials Leadership Events OPC SELF
  34. 34. @bhmediaco #bhmediaco Blog + Vlog = WIN VIDEO for HUMAN ENGAGEMENT
 TEXT POST for SEO + GOOGLE
  35. 35. @bhmediaco #br8kthru Feed Your Feeds pablo.buffer.com Quotes Articles Videos PDFs Photos Memes
  36. 36. @bhmediaco #bhmediaco EDUCATE SOCIAL MEDIA CHANNEL DEVELOPMENT INSPIREENTERTAIN Paths to Engagement
  37. 37. @bhmediaco #bhmediaco 5. Skip Sharing… Syndicate TIME + SPEED CURATED CONTENT SOCIAL MEDIA MANAGEMENT
  38. 38. @bhmediaco #br8kthru Throw Your Wide Net Find Your Community
  39. 39. @bhmediaco #br8kthru CONVERSIONS Lead them OFF social to your branded URL
  40. 40. @bhmediaco #bhmediaco 6. Launching Your Leadership CULTIVATE YOUR NICHE AUDIENCE FOR GROWTH SOCIAL MEDIA MANAGEMENT
  41. 41. @bhmediaco #bhmediaco Design Your Growth Process Find Your Flow
  42. 42. @bhmediaco #bhmediaco Live Your Natural State Share content via medium.com with youtube.com Repurpose on linkedin.com via yourblog.com
  43. 43. @bhmediaco #bhmediaco TL Challenges… “difficult to find, catch, or achieve" CONFUSION ELUSIVE BLURRY
  44. 44. @bhmediaco #bhmediaco Welcome to Break On Through 6-Week Journey
  45. 45. @bhmediaco #br8kthru This Course Includes BREAKONTHROUGH.ME 6 WEEKS 6 BRICK CORES LIVE WEEKLY Q&A SESSIONS PRIVATE FB+LN COMMUNITY PRIVATE 1:1 CONSULTATIONS* *Level II + III only
  46. 46. @bhmediaco #br8kthru MEET THE EXPERTS Geraldine Convento Brand Strategist Stephanie Staidle Right Brain Entrepreneur Brandon Peele Planet Purpose BREAKONTHROUGH.ME
  47. 47. @bhmediaco #br8kthru Purpose Discovery BREAK ON THROUGH • THOUGHT LEADERSHIP Navigate your reason for leading The benefits of purpose on your life + career Success metrics tied to purpose alignment Key to sustaining passion and motivation Brandon Peele
  48. 48. @bhmediaco #br8kthru Branding + WHY Story Development of your personal brand Defining your brand aesthetics Leveraging personal brand story Expressing your brand via media Geraldine Convento BREAKONTHROUGH.ME
  49. 49. @bhmediaco #br8kthru Growth Strategies Planning for BIG picture in life + career Time management methods for efficiencies Right brain utilization for creative thinking Generating consistent aligned action Stephanie Staidle BREAKONTHROUGH.ME
  50. 50. @bhmediaco #br8kthru Secret VIP Expert Special surpise guest! Stay tuned… BREAKONTHROUGH.ME
  51. 51. @bhmediaco #bhmediaco Client: Chief Marketing Officer “I most admired his passion to teach you innovative best practices, that empower you. He trains you, he documents everything, and shares all of the strategies you can leverage!” — Alex T. - CMO at Achievest
  52. 52. @bhmediaco #bhmediaco Client: Founder + Owner “Jared is extremely knowledgeable and a gifted educator! He supported us to create an efficient, effective, and attractive online media for my local business. He understands our business goals, our company values, and our unique brand; he guides us from A to Z! We’ve now doubled our intake...we’re so glad we found him!” — Peter K. - Founding Practitioner at ACNJ
  53. 53. @bhmediaco #bhmediaco Your Runway: WEEK 1 - THOUGHT LEADERSHIP EXPLORATION WEEK 2 - PERSONAL BRAND DISCOVERY WEEK 3 - CRAFTING YOUR ONLINE WORLD WEEK 4 - CURATING FOR GROWTH WEEK 5 - SYNDICATING YOUR WORK WEEK 6 - LAUNCHING INTO LEADERSHIP PRIVATE 1:1 CONSULTATIONS W/ COURSE EXPERTS
  54. 54. @bhmediaco #br8kthru Your Community BREAKONTHROUGH.ME √ Support in a Private Facebook Group √Connect in a Private Linkedin Group √Accountability in the Live Weekly Q&A
  55. 55. @bhmediaco #bhmediaco Testimonial: Founding CEO “Jared was the needed catalyst to get my new business off the ground. He advice in marketing, networking and most importantly guided me in the world of social media + video. He’s sincere, professional, expedient, driven and enthusiastic. I greatly appreciated partnering with him!” — Kathleen Joy, LumiereWork.com
  56. 56. @bhmediaco #br8kthru 1 • Purpose $2,500 2 • Brand $3,500 3 • HQ Site $3,000 4 • Content $1,500 5 • Syndication $1,500 6 • Launch $2,500 Value-Packed Course Total: $14,500 DIY
  57. 57. @bhmediaco #bhmediaco BONUS 1:1 Clarity Calls w/ Jared BHMEDIA.CO/CALLS Private Calls 1:1 w/ Jared 20 minutes for Clarity + Break Throughs
  58. 58. @bhmediaco #bhmediaco BREAKONTHROUGH.ME One Goal = You as Leader
  59. 59. @bhmediaco #bhmediaco Presentation Additions We always keep a few slides for the end Enjoy!
  60. 60. @bhmediaco #bhmediaco CREATORS TO FOLLOW @BUFFER @LATERMEDIA @SUEBZIMMERMAN @THEINSTAGRAMEXPERT @SUNNYLENARDUZZI @CASEYNEISTAT @KIMGARST
  61. 61. @bhmediaco #br8kthru PRO >FILE biz #tags CTA
  62. 62. @bhmediaco #br8kthru 0RGANIC VS PAID REACH MORE PEOPLE DAILY $1
  63. 63. @bhmediaco #bhmediaco MEDIA STRATEGY CONSULTATIONS MEDIA VIDEO PHOTOS EMAIL PROCESSWEBSITES SOCIALDATA Free Media Review @ bhmedia.co/consultation

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