The American Dream on the Couch and
the Obama Effect
The bulk of this work was commissioned by an agency who asked to explore the
cultural dynamics of the American Dream for a major US client. Although we
cannot present the commercially viable concepts that we developed from this
analysis, we are pleased to share with you some of the analytical framework that
we used in order to make sense of the American Dream.
Find out more about more our work in the US, UK and the rest of the world at
www.semiotics.co.uk
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