Should Telcos give up on CPaaS?, Jesus Cruz Manjavacas

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Should Telcos give up on CPaaS?, Jesus Cruz Manjavacas, Development Technical Manager at PLAY | GCP Professional Cloud Architect TADSummit 2022 8/9 Nov Aveiro Portugal Some thoughts about why Telcos could hesitate but still address CPaaS in their portfolio. Recent relevant lessons learned in from building services for SMB.

Technology

Should Telcos give up
on Communication
Platform as a Service?
Jesus Cruz Manjavacas
TADSummit 2022

2
o Born in 2007, in 2017 up to 27% market share!
o Polish market leader in terms of mobile telephony, on its way to lead the convergent communications market
o Our values: clear, close, can do… with passion!
o Play (P4 Sp.z.o.o.) belongs to Iliad Group since the September 2020
o Iliad Group is the 6th biggest telco group in Europe (35 mln subscribers)
https://www.iliad.fr/en
https://www.play.pl/
https://www.linkedin.com/company/p4/
About PLAY

Should Telcos give up on CPaaS?
Reasons to believe
PLAY services for SMB
Lessons learned
Next steps
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Should Telcos give up on CPaaS?
Reasons to believe
PLAY services for SMB
Lessons learned
Next steps
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Should Telcos give up on CPaaS?
Reasons to believe
PLAY services for SMB
Lessons learned
Next steps
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o Mobile only
o IVR builder
o Call Recording
o DTMF redirections
o Queues and Virtual Queues
o DISA
o Automatic Call Distribution
o Voice Mail
o E2E encryption
o Secure authentication
o Unlimited amount of users
o 90 days history
Wirtualna Centralka (VPBX)
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o SMS incoming rules
o SMS to email
o SMS forwarding
o Regular campaigns
o Personalized campaigns
o Campaign planning
o Concurrent campaigns
o SMS history and statistics (90 days)
o E2E text encryption
o Secure authentication
Bramka SMS (SMS Web GW)
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o For smaller businesses
o Wirtualna Centralka basic functionalities
o Bramka SMS basic functionalities
Asystent
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Should Telcos give up on CPaaS?
Reasons to believe
PLAY services for SMB
Lessons learned
Next steps
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Should Telcos give up on CPaaS?
Reasons to believe
PLAY services for SMB
Lessons learned
Next steps
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Thank you
Jesus Cruz Manjavacas
TADSummit 2022
https://www.linkedin.com/in/jesuscruz/
@jescruman

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Should Telcos give up on CPaaS?, Jesus Cruz Manjavacas

1. Should Telcos give up on Communication Platform as a Service? Jesus Cruz Manjavacas TADSummit 2022

2. 2 o Born in 2007, in 2017 up to 27% market share! o Polish market leader in terms of mobile telephony, on its way to lead the convergent communications market o Our values: clear, close, can do… with passion! o Play (P4 Sp.z.o.o.) belongs to Iliad Group since the September 2020 o Iliad Group is the 6th biggest telco group in Europe (35 mln subscribers) https://www.iliad.fr/en https://www.play.pl/ https://www.linkedin.com/company/p4/ About PLAY

3. Should Telcos give up on CPaaS? Reasons to believe PLAY services for SMB Lessons learned Next steps 3 2 1 4 5 3

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8. Should Telcos give up on CPaaS? Reasons to believe PLAY services for SMB Lessons learned Next steps 3 2 1 4 5 8

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12. Should Telcos give up on CPaaS? Reasons to believe PLAY services for SMB Lessons learned Next steps 3 2 1 4 5 12

13. o Mobile only o IVR builder o Call Recording o DTMF redirections o Queues and Virtual Queues o DISA o Automatic Call Distribution o Voice Mail o E2E encryption o Secure authentication o Unlimited amount of users o 90 days history Wirtualna Centralka (VPBX) 13

14. o SMS incoming rules o SMS to email o SMS forwarding o Regular campaigns o Personalized campaigns o Campaign planning o Concurrent campaigns o SMS history and statistics (90 days) o E2E text encryption o Secure authentication Bramka SMS (SMS Web GW) 14

15. o For smaller businesses o Wirtualna Centralka basic functionalities o Bramka SMS basic functionalities Asystent 15

16. Should Telcos give up on CPaaS? Reasons to believe PLAY services for SMB Lessons learned Next steps 3 2 1 4 5 16

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26. Should Telcos give up on CPaaS? Reasons to believe PLAY services for SMB Lessons learned Next steps 3 2 1 4 5 26