28. Now start managing
the external factors
• find your detractors and “fans”
29. Now start managing
the external factors
• find your detractors and “fans”
• learn about them
30. Now start managing
the external factors
• find your detractors and “fans”
• learn about them
• engage with them
31. Now start managing
the external factors
• find your detractors and “fans”
• learn about them
• engage with them
• TAKE CHARGE OF YOUR ONLINE
REPUTATION
45. My challenge to you:
• do a proper ORM audit
• review your SM strategy and expected
outcomes
46. My challenge to you:
• do a proper ORM audit
• review your SM strategy and expected
outcomes
• put a SM policy in place
47. My challenge to you:
• do a proper ORM audit
• review your SM strategy and expected
outcomes
• put a SM policy in place
• utilise mobi, widgets, podcasting