Presentation at the MACE 2010 conference, 11 October, Emperors Palace.

1. Social Media Trends
&
Challenges
11 October 2010
japie swanepoel

2. the stats...

3. the stats...

4. the stats...

5. the stats...

6. the stats...

7. the stats...

8. some trends

14. so what?

15. listen to me!

19. About your reputation...( and the
institution’s)

20. About your reputation...( and the
institution’s)

21. About your reputation...( and the
institution’s)

22. About your reputation...( and the
institution’s)

23. About your reputation...( and the
institution’s)

27. Now start managing
the external factors

28. Now start managing
the external factors
• find your detractors and “fans”

29. Now start managing
the external factors
• find your detractors and “fans”
• learn about them

30. Now start managing
the external factors
• find your detractors and “fans”
• learn about them
• engage with them

31. Now start managing
the external factors
• find your detractors and “fans”
• learn about them
• engage with them
• TAKE CHARGE OF YOUR ONLINE
REPUTATION

32. Social Media Policy

33. Social Media Policy

40. Mobisites

42. Widgets

43. My challenge to you:

44. My challenge to you:
• do a proper ORM audit

45. My challenge to you:
• do a proper ORM audit
• review your SM strategy and expected
outcomes

46. My challenge to you:
• do a proper ORM audit
• review your SM strategy and expected
outcomes
• put a SM policy in place

47. My challenge to you:
• do a proper ORM audit
• review your SM strategy and expected
outcomes
• put a SM policy in place
• utilise mobi, widgets, podcasting