The document discusses the transition from interruption marketing to experience marketing. It emphasizes using events, social media, and cross-channel communications to provide authentic and engaging customer experiences that drive word-of-mouth referrals. Key aspects of experience marketing highlighted include immersion, interactivity, and building intimacy and engagement with customers across multiple touchpoints.
1. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
FROM INTERRUPTION MARKETING
TO EXPERIENCE MARKETING
JAN VAN CANEGHEM - COLORTONES, 9 NOVEMBER 2010
17. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT
- Save the date
- Invitation
- Survey
- Social media
- …
CROSS CHANNEL AS PART
OF EXPERIENCE MARKETING
EVENT
- LinkedIn
- Twitter #
- …
POST EVENT
- Survey
- Photoblog
- User groups
- Slides
- …
18. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT
- Save the date
- Invitation
- Survey
- Social media
- …
CROSS CHANNEL AS PART
OF EXPERIENCE MARKETING
EVENT
- LinkedIn
- Twitter #
- …
POST EVENT
- Survey
- Photoblog
- User groups
- Slides
- …
20. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT
- Save the date
- Invitation
- Survey
- Social media
- …
CROSS CHANNEL AS PART
OF EXPERIENCE MARKETING
EVENT
- LinkedIn
- Twitter #
- …
POST EVENT
- Survey
- Photoblog
- User groups
- Slides
- …
22. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT
- Save the date
- Invitation
- Survey
- Social media
- …
CROSS CHANNEL AS PART
OF EXPERIENCE MARKETING
EVENT
- LinkedIn
- Twitter #
- …
POST EVENT
- Survey
- Photoblog
- User groups
- Slides
- …
32. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
- Make e-mail subject personal and engaging
- Spread communication
- Recall participants a few days prior to event
- Focus on customer, not on company
TAKE AWAY TIPS
34. EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
- + 10 events/year
- Event manager
- E-mail: colortones@campaigndock.com
- Subject: User group
USER GROUP