The 4 P's for a more successful business that expands the owners vision and maximizes the business' potention. Those 4 are customer profile, positioning, pricing and sales process.
2. 4 P’s to Save $$ & Make Sales Profiling Positioning Pricing Process
3. Who’s your customer now? Platinum & Gold create stability Silver has potential Bronze is uncertain Lead is a drag and time waster Concrete is a business killer – never satisfied
4. Customersyou want… a match Visionaries See problem as you do See value of your solution Adventurous Confident in you Trust you Decisive Hassle-free or less hassle
5. Compatibility is Key You want customers who add value Actively refer Provide Quality Control Engaged & offer ideas Long term Likeable
6. Platinum Customer Profile™ When used correctly, it results in: Better sales process — shorter sales cycle Improvements to collateral Accurate positioning Value pricing Saves marketing $$
7. Platinum Customer Profile™ Identifies your best customer in terms of: Demographics – facts Psychographics – emotions Behaviors – buying patterns, actions Geographical concerns
8. Usepositioning to give them What they want Total solution Value (cheap) Innovation (never seen before) And, what you want… Top of mind Buzz Branding Competitive advantage
9. Don’t give up or settle Profiling is a process Positioning is a strategy