Keynote auf dem Productcamp Berlin am 17. Oktober 2015

1. SHIP IT! FAST PRODUCT DEVELOPMENTBERATUNG JUDITH ANDRESEN 1
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FAST PRODUCT DEVELOPMENT | JUDITH ANDRESEN
KEYNOTE | PRODUCT CAMP BERLIN | OCT 17TH, 2015

2. SHIP IT! FAST PRODUCT DEVELOPMENTBERATUNG JUDITH ANDRESEN 2
JUDITH ANDRESEN
Organizational Development
@janosch007
judithandresen.com
MAKE TRUE
COOPERATION POSSIBLE

3. SHIP IT! FAST PRODUCT DEVELOPMENTBERATUNG JUDITH ANDRESEN 3
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A Measure your cycle time
B Minimize your complexity costs
C True north!

4. SHIP IT! FAST PRODUCT DEVELOPMENTBERATUNG JUDITH ANDRESEN 4
LEAD TIME
[...] is a term borrowed from the
manufacturing method known as Lean [...],
where it is defined as the time elapsed
between a customer placing an order and
receiving the product ordered.
Source: Agile Alliance

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LEAD TIME
Translated to the software domain, lead time
can be described more abstractly as the time
elapsed between the identification of a
requirement and its fulfillment.
Source: Agile Alliance

6. SHIP IT! FAST PRODUCT DEVELOPMENTBERATUNG JUDITH ANDRESEN 6
LEAD TIME
FULFILLED FOR
YOUR CUSTOMER

7. SHIP IT! FAST PRODUCT DEVELOPMENTBERATUNG JUDITH ANDRESEN 7
WORK ON YOUR CYCLE TIME!
LEAD TIME
CYCLE TIME
USER
STORY

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LIVE LIVE!
TECHNICAL
DEBT
COMPLEX
FEATURE IDEA
RELEASE
PROCEDURES

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MINIMUM VIABLE PRODUCT
[...] has just those core features that allow the
product to be deployed, and no more
Source: Wikpedia

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Product
Manager
to Dev
„How hard would it be
to add the feature XYZ?“

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COMPLEXITY INCREASES FAST
ON
OFF
STATES: 4
OFF STATES: 8
OFF STATES: 16
OFF STATES: 32

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CONSIDER THE COMPLEXITY COSTS!
„The work of implementing a feature initially
is often a tiny fraction of the work to support
that feature over the lifetime of a product [...]“
Source: The One Cost Engineers and Product Managers Don't Consider

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FOCUS ON A SIMPLE SOLUTION

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SIMPLE SOLUTION = BEST SOLUTION
UI, DESIGN
TECHNICAL IMPLEMENTATION
FEATURE IDEA
PRODUCT

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EGO ALARM!
BEST IN CLASS!

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EMBRACE SIMPLICITY

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All team members align themselves
to the team goal.
Personal goals are less important
than the team goal.

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HAVE THE CRUCIAL CONVERSATION
_ On one level
_ Appreciating
_ Demanding for simplicity

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Johannes
Mainusch
Software Architecture Prime Directive:
Changeability!
The ability to change the software
(the product) with ease at any time
Source: Management – Chaos + Countermeasures

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TRUE NORTH
_ Action leading
_ Pointing the way
_ 3 – 5 short statements
_ Applies to all team members
CHANGEABILITY
„ALWAYS
THE SIMPLE
SOLUTION!“

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TALK!
_ Define your true north
_ Reduce complexity costs
(summed up for the whole product)

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SHIP IT!
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