Instagram Conference 2018: Studying Instagram Beyond Selfies Middlesex University, London.

12. --------—>
----------—>
--------—>

13. ----------—>
Metrics of audience engagement
per media item combined with
user activity over time
High visibility content = posted by a small amount of
actors who get high engagement metrics over time
Ordinary content = posted by a large amount of actors
who get low engagement metrics over time (long tail)

16. → Composition, engagement flow over time, and visual elements.

17. → Composition, engagement flow over time, and visual elements.

18. -------------------—>
The grammars of hashtags through
looking at forms of appropriation,
and the frequency of use
hashtag mentions
hashtag hijacking
double sense hashtags
botted accounts

24. ----------------------—> it looks into the texts and images of the posts, with an interest
in the different meanings a hashtag acquires in its use

26. ::tulip:: 62
❤ ::red_heart:: 42
✊ ::raised_fist:: 42
::medium-dark_skin_tone:: 42
::purple_heart:: 33
::dark_skin_tone:: 29
::four_leaf_clover:: 29
::blue_heart:: 26
::yellow_heart:: 26
❤ ::red_heart:: 80
::oncoming_fist:: 69
::light_skin_tone:: 39
::clapping_hands:: 37
::folded_hands:: 29
::flexed_biceps:: 27
::green_heart:: 20
::rose:: 18
::yellow_heart:: 16

30. Red protest T-Shirts
Nighttime protestsBalloons

32. Dogs
Brazilian flagSunglasses