1. FORMS OF
COMMUNICATION

2. What Is
Communicatio
n ???
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3. Communication is …
 According to Newman and Summer ,
“Communication is an exchange of
facts , ideas , opinions or emotions by
two or more persons . “
 According to Allen ,
“The sum of all the things one person
does when he wants to create
understanding in the mind of another .
“ 10/27/2014 Forms Of Communication 3

4. Communication
Process :-
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5. Key Elements Of Communication
 Sender
 Message
 Encoding
 Channel
 Receiver
 Decoding
 Feedback
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6. Forms Of
Communicatio
n
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7. …conti…
Forms Of
Communication
Verbal
Communication
Oral
Communication
Written
Communication
Non – Verbal
Communication
Sign Language Body Language
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8. VERBAL
COMMUNICATION
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9. A :- Verbal Communication
 Language is the most useful tool of
communication as it can convey idea
and message easily if the parties to
the communication understand the
language used .
 So ,
“Communication by the using language is
simply called as verbal communication . “
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10. …conti…
 Verbal communication can be divided
in to two parts :-
Verbal
Communication
Oral
Communication
Written
Communication
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11. 1. Oral Communication
 Oral communication is the interchange
of verbal messages between sender
and receiver .
 Oral communication can be terms as ,
“ Spoken communication which can
be defined as communicating our
thoughts through words . “
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12. Forms of Oral Communication
Informal face to face talk
Interviews
Group communication
• Debate Of Group Dicussion
• Meeting
• Conferences
• Committees
Speeches And Presentations
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13. Advantages of oral communication
are:
 It is spontaneous and natural.
 It is, therefore, easy for others to
understand .
 Choice of words generally suits the
listeners .
 It is supported by nonverbal
communication.
 The communicator or the person who
communicates, is always physically
available. 10/27/2014 Forms Of Communication 13

14. Disadvantages of oral
communication:
 Words spoken disappear into thin air.
The words are temporary.
 Words are not permanent unlike say
written communication.
 What is heard is often forgotten.
 Nonverbal communication that supports
oral communication may not be
understood by people from other
cultures. 10/27/2014 Forms Of Communication 14

15. 2 . Written Communication
 Written communication is a creative
activity that requires a lot of imagination
and efforts to arrive at the finished
product .
 Written communication can be terms as
,
“ Transformation of information
through in any written form like letters ,
notices , circulars , memos , reports etc .
“ 10/27/2014 Forms Of Communication 15

16. Forms of Written
Communication
Letters
Circulars
Orders
Reports
Forms and questionnaires
Manuals
Newsletters
Handbills
Bulletin boards
Books
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17. Advantages of written
communication:
 Knowledge and information became
available to people who could read.
 Written message are more carefully
formulated than oral communication .
 Written communication serves as a
reliable record for future reference and
can be used in legal proceedings .
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18. Disadvantages of written
communication:
• One has to be literate to use written
communication.
• Written communication is generally more
expensive to convey a short message .
• Formal in nature so It does not involves
personal touch between two parties .
• If the written communication is poorly
drafted , it mat create misunderstanding
and confusion in the mind of receiver .
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19. NON - VERBAL
COMMUNICATION
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20. B . Non – Verbal
Communication
 Nonverbal communication describes the
process of conveying meaning in the
form of non-word messages.
 It can be define as ,
“ Non verbal communication is the
transfer of meaningful information from
one person to another by means other
than written or spoken words . “
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21. …conti…
 Non verbal communication divided in to
two parts .
Non Verbal
Communicatin
Sign Language
Audio Signals Visual Signals
Body
Language
Facial
Expressions
Posture
Gesture
Eye contact
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22. 1 . Sign Language
 People, today , not onlt communicate
through words only , but also make use
of sign and symbols in communication
hence ,
“ Sign language includes all forms of
symbols which replace words , numbers
and punctuation signs . “
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23. Features of Sign Language :-
 Sign language is an art of
communication with the use of pictures
, drawings , sounds , etc .
 It is an expression of one’s feelings
through the use of symbols .
 It requires just common sense and not
any formal education for being
understood .
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24. Aspects of
Sign
Language
Visual Signs Audio Signs
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25. Visual
Signs
 Visual signs & symbols speak a
universal language understood by
people all over the world and are easy to
grasp and remember .
 It includes the use of posters , drawings ,
cartoon maps , diagrams , photographs
etc . 10/27/2014 Forms Of Communication 25

26. …conti…
 For example ,
◦ Anybody anywhere can recognize the sign
for a telephone booth or a no smoking , or a
factory .
◦ Traffic lights red , yellow , green on roads
and the lights at railway station .
◦ Lights are used to mark celebrations ,
festive occasions , etc .
◦ Hoardings , lights on top of VIP vehicles or
an ambulance serve their purpose .
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27. Audio Signs
:-
 Audio signs or signals have been used
to send message since the early days
of civilization .
 It is also universal in nature as they are
understood by people easily .
 Audio signals include the use of drum
beating , alarms , hooters , buzzers,
whistles , bells , sire10n/27s/201.4 EFortmcs Of .Communication 27

28. Advantages Of Sign language
 It conveys message very quickly ,
easily and effectively .
 Useful for managing time .
 Makes communication interesting .
 Useful for informing and educating
illiterate people .
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29. Disadvantages Of Sign
language
 Sign language , whether using visual or
sound signals can communicate only
elementary and simple ideas .
 It is not easy to draw effective pictures ,
posters , cartoons etc . It require great
skill on the part of the artist .
 It is quite likely to be misunderstood .
 In verbal communication spot correction
can be made easily . It is not possible in
sign language .
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30. 2 . Body Language
 Body language is a form of non-verbal
communication which consists of body
posture , gestures , facial expressions
and eye movements .
 Humans send and interpret such
signals almost entirely subconsciously .
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31. …conti…
 In other words
“The bodily gestures, postures, and
facial expressions by which a person
communicates nonverbally with others”
 Movement/kinesics :-
◦ Posture
◦ Gesture
◦ Facial expressions
◦ Gaze / Eye contact
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32. A . Posture :-
 The first important aspect of kinesics is
posture.
 Standing or sitting in a relaxed professional
manner is a positive posture nonverbal.
 Also, being comfortably upright, squarely
facing an audience, and evenly distributing
your weight are all aspects of posture that
communicate professionalism, confidence,
attention to detail an1d0/27o/20r14gaFonrmsi zOf aCotmimounnica.tion 32

33. B . Gesture
:-
Deliberate movements and signals are
an important way to communicate
meaning without words.
 Common gestures include waving,
pointing, and using fingers to indicate
numeric amounts.
 Other gestures are arbitrary and
related to culture. 10/27/2014 Forms Of Communication 33

34. C . Facial
Expressions
 Facial expressions are responsible for a
huge proportion of nonverbal
communication.
 Consider how much information can be
conveyed with a smile or a frown.
 While nonverbal communication and
behaviour can vary dramatically between
cultures, the facial expressions for
happiness, sadness, anger and fear are
similar throughout th1e0/27w/201o4 rFlodrms Of Communication 34

35. D . Eye
Contact/
Gaze
 Looking at someone means showing
interest in that person, and showing interest
is a giant step forward in making the right
impression .
 Your aim should be to stay with a calm,
steady, and non-threatening gaze.
 Eye behavior can reveal confidence , or
nervousness , warmth and caring , doubt
and fear , or other em10/2o7/2t0i1o4 nFosrms tOof Coammumnicaetions sage .35

36. E . Personal
Appearance
 Appearance includes such things as a
person’s body shape , skin color , hair
color and length and facial features .
 Some aspects of a person’s appearance
may provide us with useful information
that we do not want to ignore .
 It may be desirable to attended to certain
aspects such as age or gender .
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37. F . Vocal
Features
 Vocal features every thing about a
spoken message except the words
themselves , such as the tone of the
voice or pace of speech .
 Voice , quality , volume , pitch , rate of
delivery , pronunciations and pauses are
aspects of vocalizes .
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38. Advantages Of Non – Verbal
Communication :-
 Non- verbal communication helps the
communicator to communicate all that
thing secretly which they do not want to
revel to others .
 Through non – verbal communication we
can communicate in brief .
for example , If we want to show that we
are angry we can easily show it through
facial expression .
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39. …conti…
 As words have limitations , non – verbal
communication is more effective in
situations is more effective in situations
where a person has to explain shapes ,
directions , inner feelings and personalities
.
 Non-verbal signals serve to make the
message more powerful and convincing .
Try to convince or motivate another person
into doing a certain task while keeping
your facial expression , gestures and tone
of voice unanimated10./27/2014 Forms Of Communication 39

40. Disadvantages Of Non – Verbal
Communication :-
 Long conversation is difficult.
 It varies culture to culture .
 Difficult to understand and requires a lot
of repetitions .
 Cannot be used as public tool for
communication .
 Less influential and cannot be used
everywhere .
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41. THANK YOU

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