Personal Information
Organização/Local de trabalho
Shanghai City, China China
Cargo
Group Planning Director at BBDO Proximity China
Setor
Advertising / Marketing / PR
Site
www.draftfcb.com
Sobre
Over 14 years of experience in advertising specialising in integrated communications and multi-discipline approach including branding, CRM, digital, social media and PR. Progressively learn about the market space, its continuous shifts and innovations by actively seeking out new trends, technologies and marketing ideas within the industry. Currently working on driving meaningful brand connections based on strong consumer insights in the China market.
Specialties: Integrated brand planning and communications
- Apresentações
- Documentos
- Infográficos
Wrigleys Innovation in China
Prasanth Khanna
•
Há 11 anos
Elastoplast Presentation
Bradley Luo
•
Há 14 anos
no brand is your friend
Michael Paredrakos
•
Há 10 anos
Meet Generation Z: Forget Everything You Learned About Millennials
sparks & honey
•
Há 9 anos
Network Effects
a16z
•
Há 8 anos
Mobile Is Eating the World (2016)
a16z
•
Há 8 anos
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching
ad:tech London
•
Há 8 anos
Headphone market research 1.0
Sean Lee
•
Há 11 anos
WeChat Impact Report
Andrew Schorr
•
Há 9 anos
Growing a Brand. Growing a Team.
Brand Autopsy Marketing Practice
•
Há 17 anos
The Power Of Archetypes In Brand Creation
Bianca Cawthorne
•
Há 14 anos
CRM Best Practices For Luxury Retail
Leo Ting
•
Há 14 anos
Digital Strategy for Chinese market - Abercrombie & Fitch
Emmanuel Peype
•
Há 9 anos
Brand building in a digital world (Intro to Digital for Grads)
David Carr
•
Há 11 anos
Zara Marketing Campaign Design
Carmen Neghina
•
Há 14 anos