The document outlines a proposal for Tutuban Mall in the Philippines to develop an online presence. Key points include: - Creating an online mall called SMilDS Tutuban Mall to help existing merchants boost sales and reach new online customers - Merchants would be provided with online stores to sell products and payment processing to enable e-commerce - Additional services like shipping, CRM and cross-selling capabilities would also be offered to merchants - Revenue sources for Tutuban Mall include online store rentals, advertising fees and transaction revenue sharing - The proposal aims to make Tutuban Mall a pioneer in the Philippines' emerging digital commerce mall model.

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8. Simple
to
use
webstore
enables
you
to
DIY
your
webstore
in
less
than
10
minutes
and
start
selling
online
Online
Payment
Gateway
that
accepts
more
than
18
currencies.
Secure,
fast,
and
reliable
way
to
trade
online.
Work
with
DHL,
Citylink,
UPS
and
other
logisBc
partners,
giving
you
real
Bme
shipment
tracking
Customer
Rela8onship
Management
System
lets
you
manage
and
get
closer
to
your
customer
easily.
Cross
Selling
Pla$orm
allows
you
to
sell
other
merchant
products
easily
and
expand
your
market
reach.
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15. • Need
to
embark
into
digital
ecommerce
model
• Create
new
value
added
services
to
Tutuban’s
merchants
• Develop
new
income
stream
for
Tutuban
Mall
management
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17. • Be
the
pioneer
in
Philippines
to
embark
into
digital
commerce
mall
model
• ProacBve
strategy
to
innovate
mall
business
17
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18. • Assist
exisBng
merchants
to
generate
more
sales
• Expand
merchants’
market
reach
• Online
B2B
model
–
target
unreachable
business
buyers
from
other
region
• New
marketspace
–
Internet
generaBon
users
• Loyalty
program
through
SMilDS
VISA
Card
18
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19. • Online
Merchant
Store
rental
scheme
• AdverBsement
revenue
sharing
–
LisBng
in
SMilDS
Tutuban
Mall
page
• Online
transacBon
revenue
sharing
• Digital
markeBng
division
–
to
handle
campaign
and
promoBon
of
Tutuban
Merchants
19
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20. • SMilDS Debit VISA Card
• Enabler
for
everyone
to
purchase
online
• First
card
that
combine:
Loyalty
+
Reward
+
Rebate
+
Cash
Card
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27. Tutuban
Mall
Management
Pla$orm2u.com
Team
1.
Assign
a
team
to
train
on
SMilDS
1.
Develop
SMilDS
Tutuban
Mall
Page
System
2.
IdenBfy
3
–
5
merchants
from
Tutuban
2.
Assist
Tutuban
Team
to
design
the
to
parBcipate
in
Pioneer
program
merchants’
stores
for
the
3
–
5
parBcipate
merchants
3.
IdenBfy
25
–
50
products
for
each
3.
Assist
in
pu[ng
the
products
into
merchants
and
upload
into
individual
Tutuban
Mall
page,
and
design
banners
merchants
store
to
promote
30
hot
selling
items
4.
Create
SEO
for
each
individual
4.
Newsleer
and
blog
post
to
promote
merchants
store
Tutuban
Mall
page
and
merchants
stores
5.
Roll
out
UAT
5.
Roll
out
UAT
6.
Fine
tune
and
conBnue
with
next
5
6.
Monitor,
assist
and
support
Tutuban
merchants
Team
in
future
development
27
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28. CSF
Possible
Risks
Mi8ga8on
Plan
AdministraBve
Agreement
and
Bmeline
Clear
communicaBon,
set
expectaBon
and
layout
enBre
project
plan
in
clear
Design
&
Brand
consistency,
All
artworks
and
design
will
get
approval
artworks
acceptance
of
artworks
from
Tutuban
SMilDS
Project
Team
Products
details
Quality
of
content
for
E-­‐Commerce
class
for
Tutuban
team
s.a.
product
lisBng
web
design,
SMilDS.com
training
Human
OperaBon
flow
IdenBfy
Project
Leader
and
train
on
the
resource
process
and
operaBon
flow
Customer
Underperform
on
customer
Training,
process
flow
passdown
and
impact
service
due
to
new
constant
KPI
review.
Strong
corporate
processes
governance
pracBce
Pricing
Price
compeBBon
&
SelecBve
products
pre-­‐approve
by
Tutuban
sensiBvity
conflict
with
suppliers
merchandising
department
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30. Logis8cs/Delivery
Challenges
30
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31. • Search
of
reliable
logisBcs
partner
• IntegraBon
of
logisBcs
calculator
into
your
Shopping
Cart
• Issues
raise
from
damage
of
goods
during
shipment
• Proof
of
delivery
31
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36. e-­‐Payment
Challenges
36
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37. • 30
days
holding
period
for
Online
Credit
Card
transacBon
by
Philippines
banks
• High
credit
card
charges
• Currency
conversion
charges
for
overseas
transacBon
• High
integraBon
fees
for
local
payment
gateway
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41. • 30
days
holding
period
for
Online
Credit
Card
transacBon
by
Philippines
banks
• High
credit
card
charges
• Currency
conversion
charges
for
overseas
transacBon
• High
integraBon
fees
for
local
payment
gateway
41
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44. • SMilDS
e-­‐Commerce
Opportunity
Seminar
(SeCOS)
– Agents
&
Sub-­‐agents
bring
their
prospects
to
learn
the
opportunity
from
SMilDS
• SMilDS
Merchant
Workshop
(SMW)
– SMilDS
System
training
workshop
• SMilDS
Conference
(SC)
– Dialog
within
SMilDS
OperaBon
Team
with
merchants
discussing
on
upcoming
strategies
and
events
for
SMilDS
merchants
44
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45. Web
Blogs
Social
Network
Search
Engine
Video
&
Photo
Forum
sharing
SMILDS
Square
Internet
Bookmark
SMILDS
Parade
Newsleer
SMILDS
City
SMILDS
Email
World
RSS
SMILDS
Gallery
Traffics
to
Merchants
PromoBons
SMILDS
Valley
Weekly
Carnival
Radio
Ads
and
Sales
Events
Media
Billboard
Super
Sunday
Online
Ads
Roadshow
Lucky
Draw
CompeBBon
45
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50. P649 for the International Buffet at
Dusit Thani Hotel, Makati worth P1400
value
50%
discount
625
P1400
54%
P751
6
days
promoBon
Promotion from September 13 – September 17, 2010
Buffet Lunch or Dinner
Avail from September 20 –October 30, 2010
Min.
of
100
orders
Monday to Sunday
Valid
unBl
to
ON
Call for reservation 31
Oct
Lunch: 11:30am – 2:30pm | Dinner: 6:00pm – 10:00pm
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61. www.facebook.com/buyanihan
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63. www.SMilDS.COM/PH
www.buyanihan.com
or
Visit
us
in
Facebook
:
-­‐ facebook.com/smildsph
-­‐ Facebook.com/buyanihan
Follow
us
on
Twier
Twier.com/smildsph
Twier.com/buyanihan
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