The Exciting and Challenging Marketing Communication Career
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Janette ToralSeguir
12 de Nov de 2022•0 gostou•249 visualizações
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The Exciting and Challenging Marketing Communication Career
12 de Nov de 2022•0 gostou•249 visualizações
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A presentation made by Janette Toral at PitchCon (November 12, 2022) on marketing communication as a concept and career. But more specifically, a presentation on the fascinating challenge of becoming a marketing practitioner that answers the question: "What do marketing communication practitioners actually do?" Key Talking Points: * General introduction to the concept marketing communication * A day-to-day timeline of what they do as marketing professionals * Challenges of their profession Common myths in the marketing profession debunked * Overview of what Marketing and PR professionals do in their daily lives at work and outside it * What's in it for aspirants considering pursuing a similar path
Janette ToralSeguir
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The Exciting and Challenging Marketing Communication Career
- THE EXCITING AND CHALLENGING MARCOMM CAREER JANETTE TORAL
- Table Of Content Marketing communication 101 Myths debunked What does Marcom Pro do? Marketing & PR daily Marcom Pro Challenges What's in it for aspirants considering pursuing a similar path Janette Toral Twitter: @digitalfilipino
- Marketing Communications The use of different marketing channels and tools in combination. It is the messages and media that marketers use to communicate with target markets. (Photo : tvN Instagram) Janette Toral Twitter: @digitalfilipino
- Mission Outbound Build relationships with reporters, bloggers, vloggers, and influencers for story pitching and reputation management. Monitoring of brand and competition mentions, search results, and newsfeeds. Provide guidance during internal and external communication touchpoints. Be top of mind on niche topic and industry. Be known - for what you want to be known for. Be seen as an expert or resource on an industry topic. Create game changer events. Connect to target market segments. Janette Toral Twitter: @digitalfilipino
- Fake News Lack of interest Invincible in search results Scandals & Attacks Misinformation is meant to destroy your reputation. Low following and views for on- brand releases and content. Desired stories and messages not appearing in search results. Be judged and not heard during difficult times. Challenges Janette Toral Twitter: @digitalfilipino
- Is this true? PR is only for big companies. PR is only needed for product launch, events, crisis and announcements. PR does not convert to sales. (Photo : tvN Instagram) Janette Toral Twitter: @digitalfilipino
- Marketing & PR Daily Maintain a good image and interact effectively with the public. Write PR & Speeches Media relations Client briefing Align advertising & promotions Janette Toral Twitter: @digitalfilipino
- Is PR a good career choice? Requires great attitude, relationship skills, communication & connecting skills, and analytical mind. Rewarding career, in-demand, and can pay well. Oscar Wilde Richard Branson The only thing worse than being talked about is not being talked about. Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad. Photo from GETTY IMAGES Photo from Wikipedia Janette Toral Twitter: @digitalfilipino
- THANK YOU https://twitter.com/digitalfilipino