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Social Media and Digital Influence 101

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Presentation given last August 6, 2012 at the Traditional and Social Media Marketing Conference held at AIM Acceed Conference Center.

Social Media and Digital Influence 101

  1. 1. Social  Media  101 Jane/e  Toral   h/p://digitalfilipinoclub.com   h/p://searchprofileindex.com   1  
  2. 2. Despite  this  stability,  overall  engagement  is  on  the  rise.  Social  networking  now  dominates…   Select  Monthly  Online  Ac/vi/es  (%)     2009   2010   2011   Visi@ng  Social  Networking  sites     51*   53   82   Search       58   76   80   Instant  messaging     63   68   69   Internet  Portal     54   73   67   Visi@ng  public  chat  rooms   54   67   65   Email     63   65   64   Played  games  online     53   45   54   Listen  to  songs  in  music  websites   -­‐   -­‐   45   Downloaded  or  uploaded  music  files  online     25   37   37   Shared/posted  something  online  that  you  created   15   24   36   Realign  resources  to  adopt  social  media!   Ac@vi@es  showing  significant  increase  at  95%  confidence  levels  between  2009  and  2011   *  Note.  The  2009  figure  for  social  networking  includes  community  groups  /forums   Base:  Past  month  Internet  users  aged  10+  across  Na@onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010,  2011  
  3. 3. The  Social  Object,  in  a  nutshell,  is   the  reason  two  people  are  talking  to  each  other,  as  opposed  to  talking   to  somebody  else.    -­‐  Hugh  Macleod   Source:   h/p://gapingvoid.com/so/  
  4. 4. h/p://bit.ly/KDk6e9  
  5. 5. h/p://www.ivi.com.ph  
  6. 6. h/p://my.proac@v.com.ph  
  7. 7. h/p://www.coachjimsaret.ph  
  8. 8. h/p://www.coachjimsaret.ph  
  9. 9. MARK JOSEPH DELGADO  24 years old, Manila  Blogger since 2010  Certified Blog & Social Media Entrepreneur  UST Batch ’08  Will start a new job tomorrow as a Social Media Manager for an ad agency @iammarkdelgado #STRATMARK 2012
  10. 10. h/p://www.architerra.org  
  11. 11. Social Lives at the Top of the Funnel   Source:  SEOMoz.org  
  12. 12. Every One of These Marketing Tactics   News/Media/PR   SEO   Email   Blogs  +  Blogging   Research/White  Papers   Infographics   Comment  Marke@ng   Social  Networks   Online  Video   INBOUND  MARKETING!   R   Local  Portals   Forums   (AKA  all  the  “free”  traffic  sources)   Webinars  Social  Bookmarking   Word  of  Mouth   Direct/Referring  Links   Podcas@ng   Type-­‐In  Traffic   Q+A  Sites   Helps Every Other One   Source:  SEOMoz.org  
  13. 13. Social  Media  ROI  •  ROI=[gain  from  investment  –  cost  of   investment]/cost  of  investment   –  Business  metric,  not  media  metric.   Non-­‐financial   financial   investment   ac@on   reac@on   impact   impact   Very  important  but  not  where  ROI  is   Source:  Stefanos  Karagos,  Xplain.co  
  14. 14. Help  us    Fascina@ng  the  audience   Digital,  Print,  and  Offline   Business  Model  Genera@on  book  
  15. 15. Howtofascinate.com  
  16. 16. Book  reference:  Brains  on  Fire  
  17. 17. Brand  vs.  fan  ambassador  •  No  more  big  ideas.  •  Ideas  from  ground-­‐ up.   Yahoo  Purple  Hunt  2009  
  18. 18. Help  me  belong…  Help  me  be  significant…   Source:  h/p://mobileyouth.org  
  19. 19. Home,  Hangout,  Hideout  Study  the  market  where  they  are.   Source:  h/p://mobileyouth.org  
  20. 20. Lose  users  •  Isola@on  •  Risk  •  Loss  of  control  •  Youth  wants  many-­‐to-­‐many   rather  than  one-­‐on-­‐one.   Source:  h/p://mobileyouth.org  
  21. 21. #  Prepare  for   the  sweet   spot   #  Home,   hangout,   hideout  h/p://business.manilastandardtoday.com/2012/03/28/tetangco-­‐says-­‐popula@on-­‐will-­‐bolster-­‐growth/  
  22. 22. Know  the  mobile  user  
  23. 23. h/p://www.manilastandardtoday.com    (website  and  photo  credits)  
  24. 24. h/p://www.manilastandardtoday.com  
  25. 25. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile  Suppor@ng  each  other  online  and  offline.   Fascina@ng  the  audience  in  a  variety  of   ways  to  s@mulate  diverse  engagement.  
  26. 26. Will  you  embark  in  social  media?  
  27. 27. h/p://slideshare.net/jane/etoral  h/p://twi/er.com/digitalfilipino  

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