Mais conteúdo relacionado Semelhante a Search Profile Index Introduction by 4th Media I.T. Corporation Semelhante a Search Profile Index Introduction by 4th Media I.T. Corporation (20) Mais de Janette Toral (20) Search Profile Index Introduction by 4th Media I.T. Corporation2. Know and manage exactly who you* are
on the Internet
© Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 2
3. You as the Person
You as the Product / Service
You as a Company
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4. The 4 Media Channels
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5. Media Reach
Base: Males and Females aged 10+ across all socio-economic classes in National Urban Philippines
Source: Nielsen Media Index 2009
Is your total media budget commensurate to this?
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6. Internet Search emerges as
the top online activity.
Activities showing significant increase at 95% confidence levels
Base: Past month Internet users aged 10+ across National Urban Philippines
Source: Yahoo!-Nielsen Net Index 2010
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7. What people Search for on the Net
Base: Past month Internet users aged 10+ across National Urban Philippines who have used a search engine in the past month
Source: Yahoo!-Nielsen Net Index 2010
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8. Social media is changing the
rules of engagement
Base: Past month Internet users aged 10+ across National Urban Philippines
Source: Yahoo!-Nielsen Net Index 2010
Do you know what people say about you?
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9. Varied Preferences
Base: Past month Internet users aged 10+ across National Urban Philippines
Source: Yahoo!-Nielsen Net Index 2010
Do you know how to reach your target market?
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10. What websites are now
A website is generally created to increase profits and
productivity, yet few sites enjoy this result.
“While 85% of all new website visitors find the product or service they
are looking for through the use of a search engine such as
Google™, only 3 to 5% of all websites are properly optimized to take
advantage of the awesome power of the search engines.” – Rob
Garrison, ThinkBigSites.com
But it is not just about your website, it is also about
managing your reputation online.
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11. The Needs
" Rank Higher In Google, Yahoo, Bing
" Find interested buyers by hitting the right market
" Increase conversion rate
" Increase brand awareness
" Personalized online strategy
" Viral Marketing / Creating a buzz
" Control what people see online about you
Managing your internet image
- Will people search for you?
- Will people write and talk about you?
- Will people share information about you?
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12. The Solution
will:
Find out how you are doing versus
your competition
What We Track Output
Google, Yahoo, Bing Visibility & Links
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13. The Solution
will:
Find out how you are doing within
your industry
What We Track Output
Industry Keywords Ranking Performance, Popular
pages & keywords
© Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 13
14. The Solution
will:
Find out what people say about you,
your competition or your industry
What We Track Output
Blogs, Forums, Social Media Buzz generated, comments &
feedback both negative and
positive
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15. The Solution
will:
- Interpret tracking report
- Insights & suggested areas for improvement
Output
Improve conversion rate from visits to leads
Improve brand awareness
Improve internet target marketing
Possible online strategy
Viral Marketing / Buzz ideas
Improve what people see online about you
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16. The Solution
will:
Provide detailed discussions of strategies stated
in the analysis & recommendation output
Output
Identifying conversion areas and how it will be carried out.
Content development ideas
Possible sites to target for advertising, engagement, & linking.
Campaign ideas and execution
Technology briefing
Improvements on the website, optimization of pages on keywords
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17. The Solution
" Resources, e-books, reports, e-mail based tutorial
" Training videos
" Forum
" Webinar briefings
" Search Engine Marketing Conference / Camp slots
" Search Engine Marketing Workshops
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19. Subscription Packages
Membership Package Introductory Rates
Basic (1 site) $ 1,000.00/year
Plus (2 sites) $ 1,800.00/year
Elite (4 sites) $ 3,000.00/year
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20. Other Services for SPI Subscribers-
only (discounted rates)
Write about you in various blogs.
Formulate guidelines
Attract entries
Manage the contest
Social networks
Search engines
Direct placement
Blog / website
Social network profile pages
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21. Know and manage exactly who you* are
on the Internet
http://www.SearchProfileIndex.com
email: janette@searchprofileindex.com
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