Janette Toral is an e-commerce professional in the Philippines. She also specializes in blogging, software process improvement, digital marketing, and social media. As an educator, she is also an E-Commerce Education Lead for the Certified Blog and Social Media Entrepreneur Program (http://digitalfilipino.com/certified). This presentation is a storyboard draft for a video project.

1. JANETTE TORAL
E-Commerce Specialist in the Philippines
http://digitalfilipino.com

2. Purpose
 Promote the growth of e-commerce in the
Philippines including its various sub-facets such as:
 Blogging
 Social media
 Digital marketing
 Online payment
 Community management

3. Core beliefs
 Serve to benefit others with relevant information
that can be used in their respective undertakings.

4. HERITAGE

5. Writing since 1995:
• PC World Philippines
• The Web
• Link
• Philippine Daily Inquirer
• Manila Bulletin
• Philippine Star
• Philippine IT Update
• World Executive Digest
• E-Business Asia
• Internet.com
• Manila Times
• Sunstar Cebu
• Interaksyon
My first article – September 1995
Twitter: @digitalfilipino

6. Philippine Internet Commerce Society
 Founded in 1997.
 Charter President from 1998 to 2002.
 Lobbied for the passage of the Y2K Law and E-
Commerce Law.
 Stepped down in 2002.

7. Public Speaker since 1995
1. E-Commerce
2. Digital Marketing
3. Blogging
4. Social media
5. Internet security
6. Process improvement
7. Technology

8. Personal site started in 1999.Twitter: @digitalfilipino

9. Published 4 (PRINTED Edition) books:
• DigitalFilipino: An E-Commerce Guide for the eFilipino (2000)
• DigitalFilipino E-Commerce Workshop E-Book (2004)
• Philippine Internet Review: 10 years of Internet History (2004)
Twitter: @digitalfilipino

10. Public Speaker (Abroad)
 APEC, ITC, ITU, UNCTAD, UNESCAP events
 O’Reilly Emerging Technology Conference
 http://digitalfilipino.com/about/

11. Philippine Schools Cyberfair
(2001-2010)

12. DigitalFilipino StatsReport
Twitter: @digitalfilipino

13. Podcaster (2005-2006)
http://digitalfilipino.podomatic.com

14. DigitalFilipino Web Awards (2007 to
2011)

15. Top 10 Emerging Influential Blogs Writing
Project (2007 to present)

16. Filipina Writing Project (2007)

17. Co-founder in 2008.
Served as board member.
Retired in 2011.
Internet and Mobile Marketing
Association of the Philippines

18. E-Champion Awardee (2008)
http://www.youtube.com/watch?v=dLKfl_BqJDc

19. Blogging from Home book and video
tutorial (2008)

20. Yahoo! Purple Hunt (2009)
http://www.searchinfluencer.com/search/label/yahoo%20purple%20hunt

21. DigitalFilipino Social Networking
Awards (2009-2011)

22. Digital Elder (2009)
Source:
http://blog.globe.com.ph/blogroll-of-fame/
http://pinterest.com/pin/93871973452789883/

23. Election mapping (2010)

24. Video blogger
https://vimeo.com/channels/digitalfilipino

25. INTERNATIONAL VISITOR
LEADERSHIP PROGRAM (2011)

26. Congressional Oversight Committee on
E-Commerce (Executive Director 2005
to 2007)
 Policies pushed for and enacted:
 Consumer Protection Regulations on E-Commerce, Value
Added Services, and Electronic Banking.
 Data Log Retention (NTC)
 Protection of Personal Data in the Private Sector
 Government Electronic Payment and Collection Systems

27. Technegosyo Bloggers Award 2013
Source: http://www.gonegosyo.net/blog/caravans-and-summits/go-negosyo-holds-the-2nd-
filipino-technopreneurship-summit/#respond

28. PRODUCTS

29. Consulting (under NDA)
 E-Commerce website creation
 E-Government
 Policy research
 Payment gateway build-up
 Digital marketing
 Blog marketing
 E-Commerce research
 Business development
 Search engine marketing

30. Software Process Improvement (2002)

31. http://digitalfilipinoclub.com
(since 2003)Twitter: @digitalfilipino

32. DigitalFilipinoClub.com members
3 types of members:
- Individual
- SME
- Corporate

33. Co-Organizer – Philippine Blogging
Summit (since 2005)
#iblog9
(http://iblogph.org)

34. Twitter: @digitalfilipino
Certified Blog & Social Media Entrepreneur
Program (2009 to present)

35. ONGOING BOOT
CAMPS:
- E-COMMERCE
- DIGITAL MARKETING
- DIGITAL LEADERSHIP
http://ecommercebootcamp.digitalfilipino.com@digitalfilipino

36. BENEFITS
Long-term win-win.

37. Partnership
 Digital Influencers Community.
 Start-Up 100 Project.
 E-Learning with Schools.

38. ACTIONS

39. Conduct
 Build communities and movements – not campaigns.
 Not make unverified claims unless given by credible
and disinterested 3rd parties.
 Not allow others to make unverified claims even if it will
benefit us especially if it will affect peers in the
industry.

40. Strength Building Advocate (2012 to
present)

41. CULTURE

42. Janette Toral
 Passionate advocate
 Rebel – change maker
 Long term win-win partnerships
 Focus on doing

43. To be updated:
 Updates at:
 http://twitter.com/digitalfilipino
 http://www.flickr.com/photos/romancingthestone/
 http://digitalfilipino.com/about/
 http://janettetoral.com