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Introduc)on	
  to	
  Technopreneurship	
  
       (12	
  Commandments)	
  
             Jane9e	
  Toral	
  
      h9p://www.digitalfilipino.com	
  
“The	
  use	
  of	
  technology	
  as	
  an	
  
integral	
  and	
  key	
  element	
  in	
  the	
  
  transforma6on	
  of	
  goods	
  or	
  
   services.”	
  –	
  Randall	
  Stross	
  
Introduction to Technopreneurship by Janette Toral
#1	
  Thou	
  shall	
  give	
  quality	
  content.	
  
#2	
  Context	
  is	
  king.	
  
#3	
  Be	
  relevant	
  to	
  your	
  audience.	
  
#4	
  Encourage	
  par@cipa@on,	
  add	
  fun.	
  
#5	
  Be	
  a	
  guide,	
  remove	
  frustra@on.	
  
#5	
  Be	
  a	
  trusted	
  solu@on	
  and	
  community.	
  
#6	
  Provide	
  convenience.	
  
#7	
  Keep	
  tes@ng	
  and	
  measure.	
  
#8	
  Build	
  an	
  
audience.	
  
#9	
  Get	
  inspira)on	
  
from	
  others.	
  
                              Photo	
  credit:	
  PinayAds.com	
  
Internet	
  Search	
  emerges	
  as	
  the	
  top	
  
                 online	
  ac)vity.	
  




                                    Ac@vi@es	
  showing	
  significant	
  increase	
  at	
  95%	
  confidence	
  levels	
  
                                    Base:	
  Past	
  month	
  Internet	
  users	
  aged	
  10+	
  across	
  Na@onal	
  Urban	
  Philippines	
  	
  
                                    Source:	
  Yahoo!-­‐Nielsen	
  Net	
  Index	
  2010	
  



#10	
  Know	
  what’s	
  hot?	
  
#11	
  Change	
  the	
  rules	
  of	
  the	
  game.	
  
#12	
  Keep	
  innova@ng.	
  
Have	
  fun!	
  	
  
       Download	
  handout	
  at	
  	
  
h9p://www.slideshare.net/jane9etoral	
  

   h9p://www.e-­‐commercephilippines.com	
  
     h9p://www.searchprofileindex.com	
  

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