How Blockchain will change E-
Commerce & Digital Marketing?
Janette Toral
DigitalFilipino.com

Twitter: @digitalfilipino
Facebook: /janettectoral
Mobile # 09174490011

https://www.linkedin.com/pulse/blockchain-technology-great-
news-publishers-bad-middlemen-allen

Vision: E-Commerce as an
Economic Growth Contributor
& Philippines Competitive
Advantage
Business
Objectives
& Success
Criteria
100,000
MSMEs do
E-
Commerce
E-Commerce
at 25% GDP
30% of
Filipinos do
E-
Commerce
Fast & Cost
Competitive
Internet
Access
Cybercrime
Enforcement
&
Prosecution
Government
E-Payment
Implementation
Effective
Merchant &
Consumer
Protection

E-Commerce Roadmap
Deliverables
UPSTREAM
• Philippine
Internet
Broadband
Masterplan
• Customs
Modernization
Law (Updating of
Tariff
Regulations)
• NewTelco /VAS
Players
• National Retail
Payment System
INTERNALVALUE
CHAIN
• Consumer
Protection on E-
Commerce
• National Single
Window
• Anti-Cybercrime
enforcement
• E-Government
Payment
• Simplified Tax system
• National Privacy
Commission
• E-Notary
DOWNSTREAM
• Seal ofTrust
• PKI / Digital
Signature
Implementation
• Cross-Border E-
Commerce Policies
• E-Commerce
Education
• Sector development
• Private Sector
Leadership

Source:Achilles Reyes, CheckMeOut

National Retail Payment System
 A shared clearing and settlements system
allowing banks to offer digital financial
services in an inter-operable way.
 Aims to enable efficient, safe, affordable and
inclusive retail payment infrastructure that
allows digital transfers from any account to
any account in any type of institution,
through the use of any digital device.
 Targets to digitize 20% of retail transactions
by 2020. Currently, only 1% of the 2.5 billion
payment transactions made in the Philippines
is electronic.
http://www.epaypilipinas.com/latest-updates/news/banks-non-banks-establish-peso-net-
instapay/

National Retail Payment System
 PESO Net
◦ pertained to the replacement of checks.
◦ facilitates fund transfer from one account or
payer to one or several accounts and are not
time-critical.
 Instapay
◦ Immediate availability of funds.A real-time
electronic fund transfer system allows payers to
direct financial institutions to “irrevocably
transfer funds held in his account to the account
of a payee, who receives the full value
immediately” in a 24/7 service capacity.

Payment Systems Management Body
 Organize direct clearing participants into
a self-governing body to assist the BSP in
overseeing the National Payment System.
 UnionBank CEO Justo Ortiz, PayMaya
CEO OrlandVea, Malarayat Rural Bank
President Antonio Pasia, and Wealthbank
President Gregorio Anonas III.

https://blog.balfes.net/2016/06/26/the-future-of-
ecommerce-is-with-blockchain/

http://www.pymnts.com/blockchain/2017/blockchain-tracker-is-retail-ready-for-implementation-yet/

http://www.silicon.co.uk/e-marketing/ecommerce/european-banks-ibm-blockchain-
215919?inf_by=595d02f8671db889368b4b32

openbazaar.org

https://smartcontract.com

https://www.linkedin.com/pulse/case-blockchain-e-commerce-supply-chain-christophe-deslandes

https://www.linkedin.com/pulse/blockchain-technology-great-
news-publishers-bad-middlemen-allen

https://basicattentiontoken.org/

https://metaxchain.com/

https://www.neverstopmarketing.com/decentralized-marketing-network/

http://www.marketingdive.com/news/comcast-unveils-blockchain-based-tv-ad-tech/445471/

Moving Forward
 Build-up Blockchain utilization and
insights in Analytics, Digital Marketing,
Advertising, E-Commerce initiatives for
transparency, security, traceability.
 Invest and/or develop cryptocurrency that
has clear usage purpose and growth
direction. Don’t hinge on speculation.