1.
Digital Influencers
Panel: Travel &
Tourism Internet
User Survey
1st edition
Forming a community of influencers
giving insights on e-commerce
developments online.
NOVEMBER 16, 2016 | JANETTE TORAL

2.
HONG KONG
POPULAR INTERNATIONAL DESTINATION
JAPANSINGAPORE

3.
Cebu
Whether for business or pleasure, Cebu ranks highest among places
visited by the digital influencers panel.
MOST POPULAR PHILIPPINES TRAVEL DESTINATION

4.
BAGUIO
POPULAR LOCAL DESTINATIONS
BORACAYTAGAYTAY

5.
Travel for vacation.
DIGITALFILIPINO.COM
60%

6.
47.5% traveled overseas.
58% spent P36,818 (average) on
travel for the past 6 months.
SURVEY CONDUCTED: MAY 1 TO 16, 2016
DIGITALFILIPINO.COM

7.
58% booked
Travel agency
Tour operator
Travel & tour booking portal
TRAVEL & TOURISM ACTIVITES

8.
Agoda & Booking.com
Users highlight convenience, ease of use, and finding the
"cheapest" deal.
MOST POPULAR TRAVEL BOOKING PLATFORM

9.
influences selection of travel agency, tour operator,
travel or tour booking portal.
Followed by TOUR PACKAGE AT 67%.
DIGITALFILIPINO.COM
86%
Pricing

10.
57%
opt to use a travel agency,
tour operator, travel & tour
booking portals when
planning trip.

11.
43% PAY ONLINE
ACCOMMODATION ARRANGEMENTS IS MOST POPULAR
SERVICE AVAILED OF FROM TRAVEL AGENCY, TOUR
OPERATOR. TRAVEL & TOUR BOOKING PORTAL.

12.
TABLET
67% USE MOBILE DEVICE TO BOOK TRIP
SMARTPHONELAPTOP

13.
71% connect to the Internet from
home.
67% use mobile data go online.
JANETTE TORAL - DIGITALFILIPINO.COM
DIGITALFILIPINO.COM

14.
Digital
Influencers
57%are below 40 years old.
52% are female.
76% from Metro Manila.
WHO BOOKED ONLINE

15.
WWW.ECOMSUMMIT.ASIA
E-Commerce
Entrepreneurs
Summit
2nd edition of this report will be presented.
Sign-up today and get involved in the conversation.