The session will provide you with a clear understanding of which social learning tools are available and fit-for-purpose for corporate use. Jane will discuss what tools organisations are using, and will provide practical advice on getting started and setting up informal and social learning tools so they add value to your organisation.

1. Tools of the Trade
Creating the New Era of Corporate Learning
Online Educa Berlin
3 December 2009
Jane Hart
Centre for Learning &
C t f L i &
Performance Technologies
www.C4LPT.co.uk
and
Internet Time Alliance
www.InternetTimeAlliance.com

2. Session description
Session description
In this session Jane will demonstrate some of the
best tools f social l
b l for i l learning on the site. Th
i h i The
session will provide you with a clear
understanding of which social learning tools are
available and fit‐for‐purpose for corporate use.
Jane will discuss what tools organisations are
using, and will provide practical advice on getting
g, p p g g
started and setting up informal and social learning
tools so they add value to your organisation.
© C4LPT.co.uk | Slide 2

3. Agenda
1. What is Social Learning?
2. Social Learning Examples
3.
3 Choosing Social Learning tools
Choosing Social Learning tools
4. Getting started with social learning
© C4LPT.co.uk | Slide 3

4. What is Social Learning?
What is Social Learning?
Learning socially, collaboratively,
g y, y,
with others – in the room and Twitter is our backchannel
outside
Please contribute to this
Learning using social media, e.g. session: providing examples,
comments, thoughts, ask
SOCIAL NETWORKING questions and give answers.
SOCIAL BOOKMARKING
BLOGGING Watch out for ways to
PODCASTING contribute.
FILE SHARING
MICRO‐BLOGGING/MESSAGING Session hashtag: #oebjh
SOCIAL BOOKMARKING
COLLABORATION TOOLS
You’ll find questions down here. Please tweet your responses using #oebjh © C4LPT.co.uk | Slide 4

5. What is (Social) Learning?
What is (Social) Learning?
Formal and Informal
5 categories of learning
FSL = FORMAL STRUCTURED LEARNING
PDL = PERSONAL DIRECTED LEARNING
GDL = GROUP DIRECTED LEARNING
IOL = INTRA-ORGANISATIONAL LEARNING
ASL = ACCIDENTAL & SERENDIPITOUS LEARNING
(please use these TLAs in tweets where relevant)
Source: Social media and 5 types of learning, Jane Hart, C4LPT, 2009
Twitter hashtag: #oebjh © C4LPT.co.uk | Slide 5

6. Source: Social media and self directed learning Harold Jarche Jarche com 14 Nov 2009
self-directed learning, Jarche, Jarche.com.
How much of your learning is self-directed? Tweet using: #oebjh © C4LPT.co.uk | Slide 6

7. Social Learning Examples
S i lL i E l
• Micro‐blogging/micro‐messaging
• Social bookmarking
Social bookmarking
• User‐generated content (UGC)
and file sharing
• Social networks/social groups
Social networks/social groups
• Social LMS/LMS 2.0
• Social environment
Twitter hashtag: #oebjh © C4LPT.co.uk | Slide 7

8. Micro‐Blogging/Messaging ‐ 1
Mi Bl i /M i
“I use Twitter as a
“A performance support tool,
Personal Learning
learning platform and social
Network. I share daily
network all rolled in one.”
information on
Harold Jarche,
Jarche
“I use Twitter for resources and tools that
Consultant, Canada
serendipitous learning I have found, and I
when I don't know where select networks of
to go for something to do people to follow that
- it's a lucky bag” PDL provide me with their
Michelle Gallen tips, guidelines and tools
eLearning Consultant, “I love the way professionals use that they have found.”
Northern Ireland Twitter as a backchannel during Mary Howard
conferences, using tags, adding
f i t ddi Teacher, USA
depth to presentations and
discussions.”
PDL
ASL Jeroen Bottema
Teacher T i
T h Trainer, N th l d
Netherlands
FSL
Sources: Top 10 Tools Lists, C4LPT, 2009
p , ,
How do you use Twitter for learning? Tweet using #oebjh © C4LPT.co.uk | Slide 8

9. Micro‐Blogging/Messaging ‐ 2
Mi Bl i /M i
Nationwide Insurance Océ IOL
Employees use it primarily
p y p y “The most active users have
for business purposes. integrated micro‐messaging
“Twitter for companies, into their daily work
very simple to use, can “They post articles, talk routine.
be very powerful as
be very powerful as about work they’re doing,
b t k th ’ d i
soon as co‐workers announce events, ask They write about what they
experience its strength.” questions, or even become are doing and ask questions
Herman Post a part of work‐related
p about their work while they
y
Consultant, Netherlands groups.” work.“
Source: Top 10 Tools for Source: At Nationwide, Yammer Source: Implementing enterprise
Learning, C4LPT, 2009 links rank‐and‐file with the C‐suite, micro‐messaging at Oce, Bill Ives, the
Lindsey Miller, ragan.com, Nov 2009 app gap, August 2009
IOL GDL/IOL
How do you use Yammer in your organisation? Tweet using #oebjh © C4LPT.co.uk | Slide 9

10. www.yammer.com
© C4LPT.co.uk | Slide 10

11. Micro‐Blogging/Messaging Tools
Mi Bl i /M i T l
More: Directory of Learning Tools, C4LPT
y g ,
Do you use any other micro-messaging tools? Tweet using #oebjh © C4LPT.co.uk | Slide 11

12. Socialcast Demo Community
https://demo.socialcast.com/home
© C4LPT.co.uk | Slide 12

13. Social bookmarking
Social bookmarking ‐ 1
"Social bookmarking is one of the most useful tools on the web. I can save, tag,
and easily re-find sites that are useful and I can see what others with similar
re find useful,
interests to mine are saving. It's almost a research assistant!"
“crowd-sourced learning, “I’m l
“I’ also a f of fl t out
fan f flat t
best links” random learning that can
PDL help prompt new ideas and
Martin Schlichte
CEO, Germany catalyze creativity.
StumbleUpon i a great t l
St bl U is t tool
for this purpose."
“I've created Diigo groups Jeff Cobb
“My students are used to for several work teams to Business Developer, USA
finding a link to a specific use as our social
Delicious tag in their ‘required bookmarking tool.“
reading’ list.” Matt Lisle ASL
Jeroen Botemma Instructional Technology
Teacher Trainer Netherlands
Trainer, Specialist,
Specialist USA
FSL GDL
Sources: Top 10 Tools Lists, C4LPT, 2009
Twitter hashtag: #oebjh © C4LPT.co.uk | Slide 13

14. Social bookmarking
Social bookmarking – 2
How Connectbeam saved
a company $50,000
Employee created a page explaining
how to get a discount on software
how to get a discount on software
BUPA
Page shared on Connectbeam
Employees in other departments
Trialled Cogenz's social bookmarking
Googled the name of the app
service to help employees tag and
service to help employees tag and
The page was returned alongside the
search for information on the
Google search results
internet and intranet.
Other employees clicked on the link to
the page, learning how to get the
the page learning how to get the
“Findings show that about 10% of
discount
users contribute to Cogenz, with the
Result = $50,000 savings
remainder of users benefiting from
browsing the content
browsing the content”. Source: Connectbeam blog, 24 Nov 2008
Source: BUPA Social Bookmarking Case Study,
SocailText website IOL
Do you use Cogenz or Connectbeam for social bookmarking? Tweet using #oebjh © C4LPT.co.uk | Slide 14

15. Soc a boo a
Social bookmarking Tools
g oo s
More: Directory of Learning Tools, C4LPT
y g ,
Do you use any other social bookmarking tools? Tweet using #oebjh © C4LPT.co.uk | Slide 15

16. UGC and file sharing ‐ 1
UGC d fil h i
“The ability to quickly
create a small learning
piece and then “Slideshare is an
distribute it to excellent sharing t l
ll t h i tool.
thousands of people Students can create
instantaneously is and post their PPTs for
great for quick pieces class, and students
of instruction I embed
instruction. Screentoaster: “
S t t “screen can comment on them.
t th
YouTube videos into recorder, useful for training. It is an excellent tool
wikis and blogs all the Would like to encourage for sharing ideas.”
time " learners to use it themselves Beth Ritter-Guth
Karl Kapp to
t record software techniques
d ft t h i Teacher , USA
T h
Prof of Instructional they struggle to remember". .”
Technology, USA Leia Fee
FSL/GDL
Work based learning tutor,
Wales
W l
FSL/GDL
FSL/PDL
Sources: Top 10 Tools Lists, C4LPT, 2008-9
How do use UGC and file sharing in a learning context? Tweet using #oebjh © C4LPT.co.uk | Slide 16

17. UGC and file sharing ‐ 2
UGC d fil h i
Source: The Business Case for Social Learning
Learning,
Accenture, Point of View, April 2009
Equivalent to
E i l t t an “enterprise-wide
“ t i id
YouTube system with a strong
social dimension”.
BT D
Dare2Share
2Sh Dare2Share uses Microsoft SharePoint.
BT spent c. £100m million on formal
Enables employees to create, find and
training.
training
view l
i learning segments ( d
i t (podcasts,
t
documents and links), and also discuss
Research showed this was
and debate the content being created.
“ineffective, too rigid, too generic and
too f
t far removed from the realities of
df th liti f
Positive impact on how other
their work environment”.
employees serve customers, find
information or solve problems.
Dare2Share does not replace existing
learning but “augments them with
informal learning opportunities and
with social, collaborative capabilities.”
Twitter hashtag: #oebjh © C4LPT.co.uk | Slide 17

18. UGC and file sharing ‐ 3
UGC d fil h i
Leveraged open source technology and
Leveraged open source technology and
Sun Learning eXchange
Sun’s innovation culture, to create
Sun Learning eXchange
Company’s sales division reduced
training hours and budget.
YouTube‐like collaborative multimedia
portal where employees can post, view,
Sun Learning Services (SLS) observed
rate, tag, share or download content to
rate tag share or download content to
‐ Web 2.0 popularity
computers or wireless iPod devices.
‐ increased peer‐to‐peer information
‐ sharing among employees and
‐ sales team demand for “just‐in‐
l d d f “j i
time” learning in the field. Thomson Reuters uses SLX to power their
Social Learning Exchange.
Source: Sun Learning eXchange Empowers Learners
to Meet Their Own Critical Learning Needs, PDF,
David Mallon Bersin & Associates March 2009
Mallon, Associates,
Twitter hashtag: #oebjh © C4LPT.co.uk | Slide 18

19. Sun Learning
S L i
eXchange:
slx.sun.com
PDL/GDL/FSL/ASL
What do you think of SLX? Tweet using #oebjh © C4LPT.co.uk | Slide 19

20. Social LMS/LMS 2.0
Social LMS/LMS 2 0
"I use this Open Source course
management system for my
training courses. I like its
training courses I like its
interactive components,
including chats, forums, wikis,
workshops. I am also looking
into ways to use it for group
coaching.“
Anastasia Prynikova
Learning facilitator and coach,
Learning facilitator and coach “Learning Management
Learning Management
USA Systems that kick ass”
Janet Clarey,
Source: Top 10 Tools for Learning, Brandon Hall Research blog
C4LPT,
C4LPT 2008
FSL
Do you use a Social LMS? Tweet using #oebjh © C4LPT.co.uk | Slide 20

21. Social Networks/Groups
S i lN k /G
“We achieved more with
Ning in 3 months than
“Provides easy we could achieve in 2
communication with years with Moodle. It
students and has helped us bring
colleagues, and
g , “Great way to interact, ask
Great interact about a genuine
private questions, answer questions, learning community
communication in start discussions and network.” among our students and
groups" Corinne Burkhert has enriched their
Pat Parslow Social Media Strategist UK
Strategist, experience
Researcher, UK considerably”
Jonathan Lecun
Online teacher, UK
FSL/GDL PDL
FSL
Sources: Top 10 Tools Lists, C4LPT, 2009
p , ,
How do you use Facebook, LinkedIn or Ning for social learning? Tweet using #oebjh © C4LPT.co.uk | Slide 21

22. Social (Learning)Environment
S i l (L i )E i
WWF learn2perform
WWF l 2 f “Most organizations currently use a
“M t i ti tl
learning management system (LMS) such
as Moodle .. These systems are content‐
Social learning and collaboration platform
centric. Their objective is to organize and
Set up for Worldwide Fund for Nature s
Set up for Worldwide Fund for Nature’s manage content … It’s completely the
t t It’ l t l th
employees wrong model .. To survive, LMS vendors
Powered by free, open source, Elgg social will need to transform their offerings on
engine the social network model of Facebook.
For personal learning, group working and for
ll k df Elgg is an excellent alternative to an LMS,
El i ll t lt ti t LMS
formal social courses. but most organizations are not yet willing
to accept a network‐centric tool as an
Provides access to a wide range of personal
alternative to Moodle.”
and group social media tools: blogging,
and group social media tools: blogging,
bookmarking, file sharing, web/wikis, micro‐ George Siemens, Future of learning: LMS
messaging, chat or SNS? Connectivism, 10 November 2009
IOL/PDL/GDL/FSL/ASL
Source: Jane Hart All things Elgg 29 August 2009
Hart, Elgg,
Do you use Elgg to power a social environment? Tweet using #oebjh © C4LPT.co.uk | Slide 22

23. “
learn2perform
p
@ WWF
Do you use Elgg to power a social environment? Tweet using #oebjh © C4LPT.co.uk | Slide 23

24. www.socialtext.com
Do you use Socialtext? Tweet using #oebjh © C4LPT.co.uk | Slide 24

25. Choosing the Tools for Social Learning
Choosing the Tools for Social Learning
PERSONAL OR ORGANISATIONAL PERSPECTIVE
FUNCTIONALITY
INTEGRATION
PRIVACY AND SECURITY
COST
Source: Choosing the Tools, C4LPT Guide to Social Learning, 2009
Examples: Comparison of Social Software, C4LPT Guide to Social Learning, 2009
E l C i f S i l S ft C4LPT G id t S i l L i 2009
What is the MOST important consideration for you? Tweet using #oebjh © C4LPT.co.uk | Slide 25

26. Public & Private Hosted Social Media Tools
Public & Private Hosted Social Media Tools
COST
MOSTLY FREE – SOME PREMIUM ACCOUNTS
FUNCTIONALITY
HUGE RANGE – SOPHISTICATED FUNCTIONALITY
INTEGRATION
MOSTLY STAND‐ALONE TOOLS ‐ LITTLE OR NO INTEGRATION ACROSS TOOLS
PRIVACY AND SECURITY
ANYONE CAN ACCESS – SOME CAN LIMIT ACCESS ‐ DATA SCATTERED OVER INTERNET –
PERSONAL, PROFESSIONAL AND ORGANISATIONAL IDENTITIES CAN GET MUDDLED –
POSSIBLE UNFAVOURABLE TERMS OF USE – LACK OF BACKUPS
PERSONAL OR ORGANISATIONAL PERSPECTIVE
PERSONAL OR PROFESSIONAL USE – OPEN ORGANISATION ‐ SOCIAL MEDIA MARKETING
Source: Choosing the Tools, C4LPT Guide to Social Learning, 2009
Examples: Comparison of Social Software, C4LPT Guide to Social Learning, 2009
E l C i f S i l S ft C4LPT G id t S i l L i 2009
What is the MOST important consideration for you? Tweet using #oebjh © C4LPT.co.uk | Slide 26

27. Self‐Hosted & Managed Social Media Tools
Self Hosted & Managed Social Media Tools
COST
COMMERCIAL – FREE, OPEN SOURCE
FUNCTIONALITY
SOPHISTICATED FUNCTIONALITY
INTEGRATION
STAND‐ALONE & INTEGRATED TOOLS (MAY BE FUNCTIONALLY LESS SOPHISTICATED)
PRIVACY AND SECURITY
BEHIND THE FIREWALL OR “WALLED GARDENS” DATA HELD IN ONE PLACE
” –
PERSONAL OR ORGANISATIONAL PERSPECTIVE
ENTERPRISE SOCIAL SOFTWARE ‐ ORGANISATIONAL
Source: Choosing the Tools, C4LPT Guide to Social Learning, 2009
Examples: Comparison of Social Software, C4LPT Guide to Social Learning, 2009
E l C i f S i l S ft C4LPT G id t S i l L i 2009
What is the MOST important consideration for you? Tweet using #oebjh © C4LPT.co.uk | Slide 27

28. Getting started
Getting started
Things to consider
h d Other advice and tips
h d d
• Strategy or Initiatives? • “Pre‐populate with usable
• Top down or bottom up or both?
Top down or bottom up or both? content”
• Pilot or Lead by example? • “Funds are not as important as
• Force or natural growth? participation”
• Promote or viral marketing? • “Don’t make too many rules”
“ ’ k l ”
• Success = stats or value? • JDI or “Get started by getting
started”
Source: How to implementing social learning, Sources: Various from case studies
C4LPT Guide to Social Learning, 2009
Learning already mentioned
y
What advice do you have for getting started? Tweet using #oebjh © C4LPT.co.uk | Slide 28

29. Slides, notes and links to
sources and real‐time Twitter stream
d l
www.C4LPT.co.uk/articles/oebjh.html
.C .co.u /a t c es/oebj . t
Contact Jane Hart
Email: jane.hart@c4lpt.co.uk
Email: jane.hart@c4lpt.co.uk
Twitter: @c4lpt
Feedback welcome. Tweet using #oebjh © C4LPT.co.uk | Slide 29